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Unique Value Proposition – Unique in Your Customer’s Eyes?

Posted on : 23-01-2009 | By : Peter Lawless | In : Marketing Consultants

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Unique Value Proposition | MarketingWhat would Brian Boru have done faced with 10th century marauders
wielding 20th century weapons? He would not have had a hope! That is
what imagery does for marketing.To be honest, without ammunition, the

Vikings actually would not have
had a hope. For a start, Brian and his gang of Celts, would not have
known what the machine guns were, and secondly, the Vikings would not
have had any other weapons to combat the fury of the zealous Celts.

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