Make sure that you use your top keywords in your website copy. The text of your pages should contain your keywords in the exact phrasing as you have them in your meta tags and title. To make this even stronger, you can make them bold.

This is a crucial step to get conversions, since when people search for “your [YourTown]”, they want to see a page on your in [YourTown]. A conversion is when a customer contacts you regarding your offering or signs up for a newsletter or takes any action you would like them to take.

When your web page does not include the keyword your customer typed in when looking for your products, it is not very likely that they will keep browsing your website. Moreover, it is recommended that you create a separate page for each of your keyword, or combination of keywords.

The more text, the better for search engine spiders when they index a website; it is strongly recommended that your homepage has at least 200-300 words of “visible” text. Moreover, search engine spiders crawl especially the first 20 words of your website so try to keep an eye on them and make them really relevant to what your website is about.

Although SEO might seem to be a simple and relatively easy-to-use way of improving your website ranking, which helps your customers find your website easier, there is also a possibility of abuse. This can finally lead to your website being excluded from the search engines listings. Therefore it is crucial to know the difference between techniques that search engines recommend as part of good design (so called “White Hat” SEO) and those that search engines do not approve of and attempt to minimise their effect (referred to as “Black Hat” SEO or spamdexing).

Another interesting fact to know is that search engines change their search criteria daily. There are usually very subtle changes an average website owner does not need to track. Their purpose is to prevent spamdexing or at least make it as difficult as possible.

Bad search engine optimisation techniques can get you blacklisted from a search engine. Some techniques that are considered spam are cloaking, invisible text, tiny text, identical pages, doorway pages, refresh tags, link farms, filling comment tags with keyword phrases only, keyword phrases in the author tag, keyword density too high, mirror pages and mirror sites.

While these techniques might work to give you a higher ranking for short time in the long run they will hurt your website.

Therefore we recommend you rather avoid the following:

• Doing anything to trick the search engines. If what you are doing is not listed as one of the previous “white hat SEO” the search engines will likely view it as spam and penalise you.
• List keywords anywhere except in your keywords meta tag. It is thus not usual to name keywords alone without any other “sentence stuffing”. Search engines know this and will consider you spamdexing.
• Use the same colour text on your page as the page’s background colour. This has been used by some people to stuff their web pages with keywords, which is not a clear practice. Search engines are able to detect this and view it as spam.
• Use the same meta tag more than once on the same web page, for example using more than one title tag.
• Use any keywords in your keywords meta tag that do not relate to the content of your website.

Pay per Click campaigns, apart from attracting visitors to your website, are an excellent source of indispensable information about how often individual keywords are being searched for and whether customers who come to your website searching for these keywords actually buy your services/contact you etc. This is one of the basics we need to know when we are choosing keywords for on-page optimisation (SEO).

We reckon that this data is even more relevant to the reality than the data provided by available free keyword tools.

It is not that difficult – having run and tracked your PPC campaigns for some time, you will easily find out which keywords are performing the best for you. In the next stage, you will simply include these keywords in your website more often and try to create content more relevant to these keywords. Best performing keywords should be in your meta tags as well.

You might ask how to know whether a keyword performs well or not. There are various indicators of this and you might decide which ones to follow. However, we recommend using them in the following priority order:

• The most important, something you probably want most to get from your SEO and PPC campaigns, is a high number of conversions. A conversion is when a visitor clicks on any page of your website you choose and set as a conversion goal. Usually, these pages are those which show after a visitor bought something, or signed up for your newsletter.
• Another one successful performance indicator is click-through rate (CTR).
• Apart from the above mentioned, you should also control your costs per click (CPC). Google Adwords campaign costs are partly based on CTR of your particular keywords – the higher CTR you achieve, the less you pay for a click. So if you want to save your budget, make sure your keywords match to your ads.
• Impressions are another measure you can see in your PPC stats. They tell you how many times your ad has been displayed. However, when you get high impressions without sufficient number of clicks, your CTR decreases and you pay more for every click. I definitely would not recommend using high impressions automatically as a positive criterion of assessing your keyword performance.However, Impressions can give you a good indication on what keywords are being searched for most, so that you can then include them in your search engine optimisation.

Another very useful option you have is to submit your original articles to free article directories. Again, you will find hundreds of them on the Internet. However, the two most important and most effective article portals are:

• www.ezinearticles.com
• www.isnare.com – here you can get your article distributed to thousands of other article portals just for $2 per article – we strongly recommend.

What is important to note is that in the author bio, you should include a link to your website, so you can use your HTML link code again, but this time embedded in a bit of description about yourself.

This article was written by [Your Name] of [YourCompany] offering <a href=”http://www.YourWebsite.com” title=”Keyword1,Keyword2, Keyword3”>Keyword1</a> in [YourTown].

Which will appear as:

This article was written by [YourName] of [YourCompany] offering [Keyword1] in [YourTown].

And this is the link you are getting, since most article marketing portals will not allow you to use your link in the body of the article, nor to promote your company in any way.

The first step of your SEO (after you have optimised your website for customers) is to make the best keyword list possible. A keyword is a word or a phrase people who are looking for products type in Google. For example, one of your keywords may be “your”.

However, it is better to focus on specific key phrases that will get more highly targeted people to your site. That means, do not use just “your”, as there are many people searching for this word, but many of them might be actually looking for a job in your, for example. Also, the competition is usually much stronger with these words, so it will take more time to get ranked on the first page.

Instead, go for longer keyword phrases and combinations such as “your [YourTown]”, “your company” etc.

Moreover, I would advise you to apply the following methodology to choose the right key words:

1. Organize a brainstorming with your co-workers, business partners, friends, relatives or even customers to find keywords relevant to your your business. Focus on the needs of customers, what they would type in when looking for products.
2. Check out your competitors’ websites for ideas. View the source HTML code and take a look at keywords in their meta tags (you will learn below how to do this). They could be a good tip for yours!
3. Try to make a list of 100 keywords minimum. It’s recommended to use a search term suggestion tool (such as Google Adwords Keyword Tool). It will give you an idea what your phrases have been searched for recently. Just make sure that you pick the appropriate location.

Internet Marketing Ireland – would you rather read about 10 Tips for Websites Earning 1,000’s 24/7?

Then have a look at this snappy article and see how you can maximise the profits from your online business.

Technorati Tags: internet marketing ireland, internet marketing, online marketing, online marketing ireland, online business, seo, search engine optimisation, website marketing

A very successful businesswoman running a catering business asked me for some advice on her Google Adwords campaign. Was thinking it could be worth sharing with you.

So I’ve had a look – firstly, I switched off the content network, which was just lowering your CTR and it is not really effective unless you run special campaigns for it.

However, generally speaking, it was one of the better campaigns that I’ve seen so far.

There are more steps I will do when I will optimise the account, and this actually ties in with developing a new website, as for example with the current one, it’s quite difficult to track conversions automatically, as they don’t have a separate “thank you” page.

So in the meantime, maybe a small suggestion, if you want to capture more people, you can include more keywords using Keyword tool, which will give you a list of the keywords being searched for most.  

Just be sure all keywords you add, will be totally relevant to what you do.

A second useful thing to do would be to create another ad, which would differ from the current one just in one thing, eg the title. Then you’ll be able to see which gives you better CTR and more clicks, and use that one.

Hope this helps at least a bit. Let me know if you have any questions.

Many webmasters ignore the real potential of an external SEO, in fact they just think of changing the website content, keywords and run a google adwords campaign and that is it! What a shame because External SEO is just as important as Internal! Given that external SEO comes down to incoming linking, its objective is to attract web users and turn them to customers, so don’t miss the opportunity to increase your online revenues!

Here are some tips specially for you:

• Incoming Links

Incoming links is probably one of the most important external factor. This is also known as “link popularity”. The quality and the quantity of links really matter in that case. The best thing is to get deep and contextual links. The notion “deep” here means that websites does not just link to the landing page of another website but to internal pages. Then “Contextual” means that one page of a website contains links from related ones and with surrounding texts that deal with the subject of this web page.

• Good Content
This factor will have a real impact if a web page have a good “value-added” content that visitors are searching for. If a website have an interesting content, other webmasters will naturally link to this. Thereupon it will generate web traffic.

• Social Network Bookmarklets
It is very important to add in websites social networking bookmarklets such as AddThis.com. Thus, in case a visitor really enjoys what he read on website he can “bookmark” it with one of other social networking sites. It will temporary boost the traffic to this website.

• Blogs/forums Signatures and Leaving Comments
Most of webmasters ignore that simple factor. Indeed it has the advantageous situation of being free and easy to do. This method involves participating in forums and/or blogs (both is better) posting replies or comments. Regarding forums most of them allow to have a “signature” appended to the bottom of a post where a link to a website can be put in. Concerning blogs, when commenting on it, they often ask for names and website URL. When the comment is displayed, it will show the name with a link to the website mentioned. by leaving comments on other people’s blog or posting answer to forums, it will the web traffic to one website.

• Directory Submission
As the name of this method indicates, the main objective is to get listed in many directories. There are many of them, however they have to be select according to the business activity of the website owner.

• Link Exchanges
Finally the last very simple step: Exchange of text links between webmasters to create traffic.

If you follow these simple rules you will have concrete result in terms of web traffic for sure. 3R remains at your entire disposal for any queries or question, do not hesitate to contact us!

As you may know from the time I started to post, Search Engine Optimisation is a great factor that generates online incomes and advertisement at the same time. Also it has the particularity to get a high ratio of Return On Investment, therefore it is well adapted to SMBs that sometimes struggle to compete with bigger companies. So why do not you try it? Not fancy? Lazy? Look I am going to give you all the advantages of SEO so that you are aware of its stakes!then if you are not competitive no excuses at all!

SEO benefits can be divided into two categories: Tangibles advantages and intangibles ones.

Tangible advantages:

Cost-effective Customer Acquisition :
As Search Engine Optimization does not represent a huge cost, almost free, this is the best way to attract new customers without investing as much as in TV, News paper or other offline communication support.

Fixed Costs
Unlike other operating costs, SEO charge is relatively fixed, so SMBs can pilot their budget like before with no need to worried about!

Customer Acquisition – Targeted Prospects
As SEO requires to select relevant keywords that depends on the business activity of the website owner and that Search is demand-driven, consequently any visitors that refers to any of these keywords in search engines will find the website looked for

Greater chance to turn prospects into buyers
High ranked website generate much more traffic, thus it attracts prospects in huge quantity if we consider the amount of queries made per day (millions). In case visitors are satisfied with the website they can become customers

Now let’s talk about intangible advantages, you will be suprised for sure:

Credibility/Brand Perception
In general Consumers think that big brand businesses appear on the top on search engines results page. So by finding a SMBs website first ranked customers will think that it is a reliable and powerful brand, therefore it is an excellent to increase brand credibility.

Brand Visibility
Given the fact the SEO lead to a long term positioning, consequently it increases the possibility of being seen by visitors. So the brand enjoys an excellent visibility, it is like a permament ad.

Long term positioning
SEO allow to a website to stay long term in the search rankings compared to internet ad. So companies that have such website have more chance to get the attention of customers in a very long period

Findability
Finally one of the most important advantage of doing a search engine optimization is that it increases the findability which is very crucial to be seen and contacted. Without a great findability, prospects will visit others website and buy things from competitors sites. Therefore this is a turning point of the SEO concept

You have just discovered the amazing hidden advantages of SEO, Congratulation! now just imagine if you associate this to a google adwords campaigns: You will be the king of Internet trust me! So contact us now to find more advantages and information!

You are wondering why your website remains at low level of results, after having done a complete Search Engine Optimisation? Have you just though about stimulating visitors to “act” and not only to visit?that is the question and I got the answer, of course: you have just forgotten to add a “call to action” in your website!

“Call to action” is a concept not based on a academic or tecnical theories, but on pratical and down-to-earth approach so you should understand without any problem! This new “e-marketing tool” is focused on how we could improve the conversion rates consequently it has to deal with getting the visitors to the “thank you page”, that means in other words pushing any visitors like you and me to contact the website owner, amazing is not it?but still you have though about that!

As you may know this is a crucial concept because navigation is the biggest challenge website faces, and the objectif remain the same: how to get visitors click deeper and go further in your pages in order to reach the so holy called “thank you” page?I remember you again that the average time spent is 7 min so you have to really push them to click again and again with some “direct messages” in your front page like “call us now”, “contact us now” or “enjoy our amazing offert now” making it clickable and linked to the last page of course!

So now, you know that you have the secret power of influencing visitors behaviour, do not lose more time and “ACT” for “call to action”! remenber that 3r would be more than happy to help you improving your website and any other e-marketing stuff as google adwords or campaigns as well!