3R Sales & Marketing Online Blog » search engine optimisation

National Training Centre Succeeding with Search Engine Optimisation by 3R

Simona Rusnakova — Tue, 06 Sep 2011 18:31:32 +0000

Background The National Training Centre (NTC, www.ntc.ie) comprises five schools and colleges, providing training in the areas of health related fitness, orthopaedic sports massage, neuromuscular and physical therapy, as well as pilates and osteopathy. Having invested into their website redesign recently, they understood very well that in order to succeed online, they need to rank at the top of [...]

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SEO: How to Write Keyword Rich Content

Simona Rusnakova — Wed, 10 Aug 2011 12:09:45 +0000

Make sure that you use your top keywords in your website copy. The text of your pages should contain your keywords in the exact phrasing as you have them in your meta tags and title. To make this even stronger, you can make them bold. This is a crucial step to get conversions, since when people [...]

3 Steps When Choosing Keywords for Online Marketing Success The first step of your SEO (after you have optimised...
3 Must-Dos of Optimising Your Website for Google When you have your 7 keywords for every of your...
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Three Vital Shortcuts in Online Marketing

Simona Rusnakova — Thu, 05 May 2011 22:51:44 +0000

Unless you are an online marketing consultant or at least have some experience with online marketing, you might realise one day that there are abbreviations that marketing people use every day but nobody ever explains them clearly. This is what we think are the vital “must-knows” of online marketing: SEO = Search Engine Optimisation Any aspect of online [...]

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3 Steps When Choosing Keywords for Online Marketing Success

Simona Rusnakova — Wed, 13 Apr 2011 12:10:18 +0000

The first step of your SEO (after you have optimised your website for customers) is to make the best keyword list possible. A keyword is a word or a phrase people who are looking for products type in Google. For example, one of your keywords may be “your”. However, it is better to focus on specific [...]

3 Must-Dos of Optimising Your Website for Google When you have your 7 keywords for every of your...
SEO: How to Write Keyword Rich Content Make sure that you use your top keywords in your...
How to Use Your Right Keywords in Google Adwords First enter your keywords list that you have created earlier....

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3 Must-Dos of Optimising Your Website for Google

Simona Rusnakova — Fri, 11 Mar 2011 12:09:45 +0000

When you have your 7 keywords for every of your main pages, the next step is to place them on your website, in the correct way. There are a few places where you definitely should have them – some are pretty obvious, some are slightly hidden – so let’s make sure you get them all right! [...]

3 Steps When Choosing Keywords for Online Marketing Success The first step of your SEO (after you have optimised...
SEO: How to Write Keyword Rich Content Make sure that you use your top keywords in your...
What You Need to Know about Link Exchange? Before we start talking about search engine optimisation and link...

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Online Marketing: How to Make It Easy to Contact You

Simona Rusnakova — Sat, 05 Mar 2011 10:02:18 +0000

Many your website owners do not make it easy, clear and secure for people to contact them – if you want customers to contact you directly from your website, keep the process simple. In general, over 60 percent of online shoppers abort the ordering process once they’ve entered the shopping cart. It’s a pity that after [...]

The First Step of Website Marketing? While many online marketing handbooks would start with telling you...
3R Online Marketing Increased Leads of OfficeTechnology.ie by at Least 100% Background As one of Ireland’s largest and longest established Canon...
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SEO: The Importance of Hyperlinks and Pictures

Simona Rusnakova — Tue, 16 Nov 2010 12:09:45 +0000

Another important part of a web page from SEO point of view are the links. As mentioned already, your links should not direct visitors to your home page or elsewhere other than the next step towards reaching your goal. What is also relevant, is the anchor text, i. e. the clickable text of the hyperlink – [...]

SEO: How to Write Keyword Rich Content Make sure that you use your top keywords in your...
3 Must-Dos of Optimising Your Website for Google When you have your 7 keywords for every of your...
3 Steps When Choosing Keywords for Online Marketing Success The first step of your SEO (after you have optimised...

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SEO: The Importance of Headings in SEO

Simona Rusnakova — Tue, 21 Sep 2010 12:09:45 +0000

One of the crucial steps of search engine optimisation would be to include your keywords in the headings of your page – in HTML code these are marked as <h1>Heading 1</h1>, <h2>Heading 2</h2> etc. You should have only one Heading 1 and more Headings 2 and 3 on any page. Headings are a very important attention-grabbing [...]

SEO: How to Write Keyword Rich Content Make sure that you use your top keywords in your...
3 Must-Dos of Optimising Your Website for Google When you have your 7 keywords for every of your...
8 Keys to Successful Website Content When you know the purpose of your website, you should...

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Beware of Black Hat SEO

Simona Rusnakova — Thu, 22 Jul 2010 12:09:44 +0000

Although SEO might seem to be a simple and relatively easy-to-use way of improving your website ranking, which helps your customers find your website easier, there is also a possibility of abuse. This can finally lead to your website being excluded from the search engines listings. Therefore it is crucial to know the difference between [...]

3 Must-Dos of Optimising Your Website for Google When you have your 7 keywords for every of your...
3 Steps When Choosing Keywords for Online Marketing Success The first step of your SEO (after you have optimised...
What You Need to Know about Link Exchange? Before we start talking about search engine optimisation and link...

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Search Engine Marketing – Ensure customers Find Your Website

Simona Rusnakova — Tue, 11 May 2010 12:10:18 +0000

Once we have optimised the website for customers, let’s make sure that Google and other search engines will find it and show it to people who type in your related search terms. Search engine optimisation (SEO) means “optimising” your website for search engines, so that, ideally, your website will come up as one of the first [...]

3 Must-Dos of Optimising Your Website for Google When you have your 7 keywords for every of your...
The First Step of Website Marketing? While many online marketing handbooks would start with telling you...

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