When you have your 7 keywords for every of your main pages, the next step is to place them on your website, in the correct way.

There are a few places where you definitely should have them – some are pretty obvious, some are slightly hidden – so let’s make sure you get them all right!

Title

<Title> is one of the most powerful SEO techniques you have, so make sure you use it creatively! When search engine results are displayed, e.g. on Google’s search results page, the title is the first thing people see as a link to your website.

You can also see the title of the website you are just viewing on the top of your browser window.

Thus each page should have a different <title> with 2 or 3 of your keyword phrases at the beginning. The title should explain in a few short words (your keywords) the intent of the page. Don’t put your company name first – place your keywords first and if you feel you absolutely must have the company name in the title, add it second.

Despite its importance, rather do not overdo it with the length of the <title> tag; 50-150 characters including spaces should be appropriate, even though some SEO gurus recommend 70 max. You also should make the title enticing, so that the viewers of search engines listings will click to see your website.

Description Meta Tag

Below the <title>, there is usually the description meta tag which is considered by Google as the first sentence on a page.

The Description Meta tag is also fairly important. Your description should have 2 or 3 of your keyword phrases at the beginning and so should your first sentence on the website. Just like the <title>, reflect the content and try to keep there no more than 200 characters including spaces. Change the words around enough so that you can hit various typings of your keywords.

Compared to title, description meta tag should be rather a sentence or two, not just a list of keywords. Make sure you use speech marks correctly as appropriate.

You should have a different title, description and a first sentence on each page. You may also want to try shorter titles with only one keyword or keyword phrase as this will raise you keyword relevance.

Keyword Meta Tag

Although many people rely on them so much when performing SEO, meta tags have decreased in importance recently, but are still worth using for clarity and search results. Their initial purpose was to help search engines find out important information about your page which they might have had difficulty determining otherwise.

The Keyword tag is now the least important but is still used by some engines. As you never know when the rules of the search engines will change, or a new engine will want them, so take the time to include these tags in all your web pages. We recommend you do not overdo it with keywords as well; your keyword meta tag should not exceed 250 characters including spaces.

When performing SEO, you should take the exact same keyword phrase from your keyword meta tag, and use it in the copy of your page, title tag, meta description, text content of the page etc. Any keyword phrases which are only used in your keyword meta tag, will not have enough prominence to help your listings for that phrase.

Now upload these meta tags to the web pages. You might need a hand from your web designer – it should be a very quick issue for them.

Many your website owners do not make it easy, clear and secure for people to contact them – if you want customers to contact you directly from your website, keep the process simple.

In general, over 60 percent of online shoppers abort the ordering process once they’ve entered the shopping cart. It’s a pity that after gaining their attention, interest and desire you can still lose them due to a complicated, unclear or unsafe contact form. To prevent this, try to follow the advice:

• Tell your visitors upfront about what they should do in order to get in touch with you.
• Make sure that your contact pages and forms are easy to understand. Test them with your customers or relatives even if they don’t browse the Internet very often.
• Make sure that your contact page shows an understandable notice if the customer forgets to enter the email address or any other required field.
• Make sure that your contact pages work in every geographical area you target. Some countries don’t have postal numbers or their regional structuring can be different from yours.
• It’s very important that your contact pages are secure.
• Test your contact pages regularly in order to make sure they work.
• Also make the contact form easier to fill in – in most cases, all you probably need will be name, phone, email, and the comment field – they don’t need to be mandatory.

After you implement the above steps, you might see that your online marketing has moved to the next level.

The crucial step of online marketing is setting a goal you want to achieve. What is it that you want your visitors to do? This could be one of the following:

• Fill in a contact us form
• Fill in an enquiry form
• Register for a free consultation/appointment
• Sign up for a newsletter with free your tips
• Download a free ebook with your advice
• Read articles for/about customers
• Take a survey
• Participate in a competition etc.

Ideally you will be able to put a value on each of your goals – i.e. how much is each step worth to your business? By stating this, you will be able to see clearly where your focus should be and how to work most effectively.

Does your website work as a 24/7 sales tool, bringing in sales leads even when you sleep? Or are you having a problem with your website?

Why are you not getting more visitors that contact you or buy from you?

Could you use search engine optimisation, Google Adwords and powerful website content to get more online visitors, more online leads and more online sales?

How about focusing on the following 4 areas right now:

• Learn what you can improve on your website, so that more of your visitors will actually contact you
• Find out about the magic of search engine optimisation and how to have your website ranked in Google
• Understand the power of online newsletters and blogs and know how to setup your own ones fast
• Discover the secret of using online social networking websites for your business

Despite all the success in the world from Search Engine Optimisation (SEO) and Online Advertising (PPC), if people are not contacting you or buying from your website– it’s a failure!

What’s the first page that people see when they visit your website – It had better impress them, or they’re gone – so it might be worth the effort to learn how you can get people to contact you and buy from you and increase your online leads, before you spend a single cent.

Click here to learn more about Effective Online Advertising.

Technorati Tags: effective online advertising, search engine optimisation, online advertising ireland

When submitting your blog to blog directories, just make sure that you include the following sites…

Technorati Profile

Technorati Tags: blog directories, blog directory list, blog directory, blog dir, marketing, online marketing, search engine optimisation

Internet Marketing Ireland – would you rather read about 10 Tips for Websites Earning 1,000’s 24/7?

Then have a look at this snappy article and see how you can maximise the profits from your online business.

Technorati Tags: internet marketing ireland, internet marketing, online marketing, online marketing ireland, online business, seo, search engine optimisation, website marketing

Many webmasters ignore the real potential of an external SEO, in fact they just think of changing the website content, keywords and run a google adwords campaign and that is it! What a shame because External SEO is just as important as Internal! Given that external SEO comes down to incoming linking, its objective is to attract web users and turn them to customers, so don’t miss the opportunity to increase your online revenues!

Here are some tips specially for you:

• Incoming Links

Incoming links is probably one of the most important external factor. This is also known as “link popularity”. The quality and the quantity of links really matter in that case. The best thing is to get deep and contextual links. The notion “deep” here means that websites does not just link to the landing page of another website but to internal pages. Then “Contextual” means that one page of a website contains links from related ones and with surrounding texts that deal with the subject of this web page.

• Good Content
This factor will have a real impact if a web page have a good “value-added” content that visitors are searching for. If a website have an interesting content, other webmasters will naturally link to this. Thereupon it will generate web traffic.

• Social Network Bookmarklets
It is very important to add in websites social networking bookmarklets such as AddThis.com. Thus, in case a visitor really enjoys what he read on website he can “bookmark” it with one of other social networking sites. It will temporary boost the traffic to this website.

• Blogs/forums Signatures and Leaving Comments
Most of webmasters ignore that simple factor. Indeed it has the advantageous situation of being free and easy to do. This method involves participating in forums and/or blogs (both is better) posting replies or comments. Regarding forums most of them allow to have a “signature” appended to the bottom of a post where a link to a website can be put in. Concerning blogs, when commenting on it, they often ask for names and website URL. When the comment is displayed, it will show the name with a link to the website mentioned. by leaving comments on other people’s blog or posting answer to forums, it will the web traffic to one website.

• Directory Submission
As the name of this method indicates, the main objective is to get listed in many directories. There are many of them, however they have to be select according to the business activity of the website owner.

• Link Exchanges
Finally the last very simple step: Exchange of text links between webmasters to create traffic.

If you follow these simple rules you will have concrete result in terms of web traffic for sure. 3R remains at your entire disposal for any queries or question, do not hesitate to contact us!

I Have been working now for 3 weeks at 3R. It is a great experience after having travelled to Mexico, Canada and England I really enjoy my time here and feel quite good in Ireland.

I am sorry I am late writing my first post but I had to organize all my stay looking for a flat, a PPS number, opening a bank account, etc…

I will do all my best to share with you my experience and to emphasize that e-marketing is really for any company. I had the opportunity to work for different businesses in different countries, and each time I realized that sales and marketing were extremely significant to run your business and to improve it.

Since I have started to work for 3R, my conviction is that is you have to provide your customer a great Value Proposition. In other words, you should target what your customer needs and bring it to him. It does not matter how efficient you are in any field the main thing is that you know what you customer expects to offer him what he needs via a great value proposition! Sometimes a cheaper service is not always the most attractive so you have to focus on the value of your offer saying to your customer « I have what exactly you need, are you ready to pay such amount for that » every good job has a price! Everyone thinks «cheap=bad quality » « expensive=sensational »! Value proposition combined with a good e-marketing policy become a key element to run a business.

(more…)

Did you know that bad search engine optimisation techniques can get you blacklisted from a search engine? Some techniques that are considered spam are cloaking, invisible text, tiny text, identical pages, doorway pages, refresh tags, link farms, filling comment tags with keyword phrases only, keyword phrases in the author tag, keyword density to high, mirror pages and mirror sites. While these techniques might work to give you a higher ranking for short time in the long run they will hurt you.

(more…)