Many your website owners do not make it easy, clear and secure for people to contact them – if you want customers to contact you directly from your website, keep the process simple.

In general, over 60 percent of online shoppers abort the ordering process once they’ve entered the shopping cart. It’s a pity that after gaining their attention, interest and desire you can still lose them due to a complicated, unclear or unsafe contact form. To prevent this, try to follow the advice:

• Tell your visitors upfront about what they should do in order to get in touch with you.
• Make sure that your contact pages and forms are easy to understand. Test them with your customers or relatives even if they don’t browse the Internet very often.
• Make sure that your contact page shows an understandable notice if the customer forgets to enter the email address or any other required field.
• Make sure that your contact pages work in every geographical area you target. Some countries don’t have postal numbers or their regional structuring can be different from yours.
• It’s very important that your contact pages are secure.
• Test your contact pages regularly in order to make sure they work.
• Also make the contact form easier to fill in – in most cases, all you probably need will be name, phone, email, and the comment field – they don’t need to be mandatory.

After you implement the above steps, you might see that your online marketing has moved to the next level.

While many online marketing handbooks would start with telling you how to drive lots of visitors to your website, we chose a different approach. There is no point in driving millions of visitors to your web pages, when nobody will do what you would like them to do – either contact you, or sign up for your newsletter or do anything else you want them to do.

Therefore we think the first step is to focus on optimising your website for customers, with relevant website content writing, and then you can look at how you can use search engines like Google, to bring more visitors to the website.

The crucial step of online marketing is setting a goal you want to achieve. What is it that you want your visitors to do? This could be one of the following:

• Fill in a contact us form
• Fill in an enquiry form
• Register for a free consultation/appointment
• Sign up for a newsletter with free your tips
• Download a free ebook with your advice
• Read articles for/about customers
• Take a survey
• Participate in a competition etc.

Ideally you will be able to put a value on each of your goals – i.e. how much is each step worth to your business? By stating this, you will be able to see clearly where your focus should be and how to work most effectively.

Does your website work as a 24/7 sales tool, bringing in sales leads even when you sleep? Or are you having a problem with your website?

Why are you not getting more visitors that contact you or buy from you?

Could you use search engine optimisation, Google Adwords and powerful website content to get more online visitors, more online leads and more online sales?

How about focusing on the following 4 areas right now:

• Learn what you can improve on your website, so that more of your visitors will actually contact you
• Find out about the magic of search engine optimisation and how to have your website ranked in Google
• Understand the power of online newsletters and blogs and know how to setup your own ones fast
• Discover the secret of using online social networking websites for your business

Hello people,

Last week I have written about the right keywords. Once you have created your keyword list, it is essential to create landing pages which contain these keywords. This is a crucial step to get conversions. A conversion is when a customer buys your products or signs up for a newsletter or takes any action you would like him to take.When your landing page does not include the keyword your customer typed in when looking for your services, it is not very likely that he keeps browsing your website. Moreover, it is recommended that you create a separate landing page for each of your keyword, or combination of keywords. Each of your PPC ads should point at a relevant landing page. So how to make your landing pages bring you actual sales?

Content is KingCreate useful and comprehensive content that’s related to your market to keep your visitors there. Adding keyword-rich text that makes sense and serves the concept of the web page improves your ranking and keeps your visitors interested. The more text, the better for search engine spiders when they index a website; it is strongly recommended that your homepage has at least 200-300 “visible” words. Moreover, the search engine spiders crawl especially the first 20 words of your website so try to keep an eye on them and make them really relevant to what your site is about.

In addition, valuable, dense and regularly updated content is one of the most important items you need for your website because visitors who stay longer while visiting a website help measure popularity of the site in the search engines. When creating content for your landing page, you should pay attention to the following elements:

The Purpose of Your Landing PageThe first step when creating your langing page should be setting a goal you want to achieve. What is it that you want your visitors to do? This could be one of the following:

1. Buy a product
2. Sign up a newsletter
3. Download a free trial
4. Read an article
5. Do a survey
6. Participate in a competition

List the Real BenefitsWhen you know the purpose of your landing page, you should give your visitors a REASON to move towards the goal. Remember, it is not your goal that they will follow; in fact, people are always looking for what is in it for THEM.

To achieve this, always list benefits of your products or services; not features. The difference is that benefits mean something valuable to the consumer while features are just descriptions of your product characteristics. Nobody cares so much about what material you used when creating the product, or what the technical parametres are. Usually, what matters to them is what problems your product can solve, and more importantly, how they will benefit from buying and using it.

In addition, websites offering products that managed to fix a problem usually get highest conversion rates. Moreover, try to use “you” more often than “I” or “we”. Remember: Your customers don’t care about you at all. The only thing they are looking for is what is in it for them.

Include a Call to ActionOnce you have decided what you want your visitors to do and after revealing all the benefits they get, it is crucial to tell them what to do next. It must be crystal clear what they need to do:

1. Click here to order your SEO eBook now.
2. Sign up for the Success! Newsletter here.
3. Press Enter to continue. Etc.

In order to make a call to action more catchy and attention gaining, there is one smart trick: use the red colour always you want to highlight something to be clicked on. However, do not overdo it, since when your website is red on its whole, the particular spots will not stand out.

Keep it SimpleIn order to keep your visitors focused on the steps you want them to take, keep all possible distractions away. This means your landing page should not be stuffed with links that will direct them away from the page. The only links your landing page should contain are those in line with your goal: links to your order pages, newsletter sign up forms, etc.