Before we start talking about link exchange, let’s define a few terms first:

1. URL – this is the address of the page you are linking to, ie http://www.yourwebsite.com.
Make sure that when you are building external links, you include the whole URL
address, also with “http://”

2. Anchor text – this is the clickable text you can see on the website that is linking to your page. This should be staffed with your keywords. For example, 3R is using Online Marketing Consultant.

3. Hyperlink title – this is a little bit into coding – but don’t be scared, it’s easy. Every hyperlink looks something like this in the HTML code:

<a href=”http://www.website.com” title=”keyword 1, keyword 2”>Your Main Keyword</a>

Can you see the title=”keyword 1, keyword 2” there? Yes, it should be stuffed with keywords, and when you hover over such optimised hyperlink, you can see these keywords.

E.g. for 3R it would be appropriate to use something like this:

<a href=”http://www.3r.ie” title=”Sales Training | Marketing Consultant | Marketing Strategy | Online Marketing“>Marketing Consultant delivering Marketing Strategy & Online Marketing</a>

When you build external links to your website effectively, you will ~

• Increase the weight of your website in Google
• Get new visitors from other sites
• Become a well-known expert in your industry

Submit your website to the search engines

If you do not submit your website to the main search engines, it may take ages (literally several months) to get listed. On the other hand, some website submitting automated solutions overdo this and it can generate negative results.

Therefore I would recommend the following our proven Online Search Engine Marketing Program: www.submitnet.net. After setting up an account, the program will submit your website to various search engines at once (including Google and Yahoo!, of course), and then resubmit it on a monthly basis. Apart from that, there are many useful tools which will check your meta tags, website content and compatibility for browsers. The program is even able to manage your PPC campaigns from one source, when you pay for the service.

It is essential that when using Submitnet, you have already optimised your website using the information gained from PPC and Google Analytics reports. Run Submitnet reports and update your website accordingly.
The tutorial will help you with all the steps you need to take.

Exchange Links with Friends

Search engines like when other sites link to your website. 

As determined by the number, quality and type of linked pages, most search engines don’t even consider websites if there is not at least one or two links pointing to these sites. Links from other popular websites back to your website are one way of increasing your site’s popularity.

Finding websites with similar content (but not your competitors) and high link popularity is one way of increasing your site popularity.

If you have any friends/partners/clients who have their own web sites ranking well in Google, ask them for link exchange.

Register to Website Directories

You will find loads of them in Google; just make
sure that you submit the right link, with the right description and keywords.

Write Articles and Submit Them

The most important two article portals are:

www.ezinearticles.com

www.isnare.com – here you can get your article distributed to thousands of other article portals just for $2 per article – we strongly recommend.

In the bio, you should include a link to your website, so you can use this example:
This article was written by XYZ of <a href=”http://www.website.com” title=”keyword 1, keyword 2”>Keyword 1</a>.

Which will appear as:

This article was written by XYZ of Keyword 1.

Comment on popular blogs

Again, this is one of the secrets that not everybody knows about and most people are using it quite rarely.

Go to the
top ranked blogs, relevant to your topic, read articles and submit comments with your optimised link. This will not only widen your knowledge about the issues, you will also get good quality links pointing to your website with your
keywords in the anchor text.

If you are in business, you probably want to earn profits. And this is quite difficult without sales. Similarily, if you have a website, you probably want it to deliver sales – so that you can get profits and that’s why you’re in business.

So does your website generate leads that turn into sales? Or is it just a brochure you “hand out” and people say: “It’s nice,” when they’re leaving? Ajinder of Marbella Resorts wanted more and he got it:

“3R provided us with excellent personal approach, giving us much more than expected, providing us with hugely beneficial advice on how to enhance our website effectiveness and promote our holiday apartments online. Now I am glad to say that within last 3 months, our online bookings from Irish visitors increased by 300%.” - Ajinder Toor, Director, Marbella Resorts

Would you also like to turn your website into a powerful sales tool that brings in leads automatically 24/7?  If so, you now know where to go and get sales from your website today.

I mean it, don’t even think about hiring a marketing consultant unless you actually are prepared to do the following.

• Clearly define what you hope to achieve from marketing
• Understand how your clients will benefit
• Set some revenue goals for marketing and sales
• Set a realistic budget – about 5-10% of revenue is reasonable
• Look at how good you are at turning leads from marketing into sales.

Until you do this simple exercise, unless the expert marketing consultant or sales specialist you hire will COST you money – not MAKE you money.

So go on be honest and if you want some help in determining that – we have a free business health check that will;

1. Focus your mind on your goals
2. Discuss how realistic they are
3. Take action

Good luck and may better planning help you acheive even more than luck.

Peter

As you may know from the time I started to post, Search Engine Optimisation is a great factor that generates online incomes and advertisement at the same time. Also it has the particularity to get a high ratio of Return On Investment, therefore it is well adapted to SMBs that sometimes struggle to compete with bigger companies. So why do not you try it? Not fancy? Lazy? Look I am going to give you all the advantages of SEO so that you are aware of its stakes!then if you are not competitive no excuses at all!

SEO benefits can be divided into two categories: Tangibles advantages and intangibles ones.

Tangible advantages:

Cost-effective Customer Acquisition :
As Search Engine Optimization does not represent a huge cost, almost free, this is the best way to attract new customers without investing as much as in TV, News paper or other offline communication support.

Fixed Costs
Unlike other operating costs, SEO charge is relatively fixed, so SMBs can pilot their budget like before with no need to worried about!

Customer Acquisition – Targeted Prospects
As SEO requires to select relevant keywords that depends on the business activity of the website owner and that Search is demand-driven, consequently any visitors that refers to any of these keywords in search engines will find the website looked for

Greater chance to turn prospects into buyers
High ranked website generate much more traffic, thus it attracts prospects in huge quantity if we consider the amount of queries made per day (millions). In case visitors are satisfied with the website they can become customers

Now let’s talk about intangible advantages, you will be suprised for sure:

Credibility/Brand Perception
In general Consumers think that big brand businesses appear on the top on search engines results page. So by finding a SMBs website first ranked customers will think that it is a reliable and powerful brand, therefore it is an excellent to increase brand credibility.

Brand Visibility
Given the fact the SEO lead to a long term positioning, consequently it increases the possibility of being seen by visitors. So the brand enjoys an excellent visibility, it is like a permament ad.

Long term positioning
SEO allow to a website to stay long term in the search rankings compared to internet ad. So companies that have such website have more chance to get the attention of customers in a very long period

Findability
Finally one of the most important advantage of doing a search engine optimization is that it increases the findability which is very crucial to be seen and contacted. Without a great findability, prospects will visit others website and buy things from competitors sites. Therefore this is a turning point of the SEO concept

You have just discovered the amazing hidden advantages of SEO, Congratulation! now just imagine if you associate this to a google adwords campaigns: You will be the king of Internet trust me! So contact us now to find more advantages and information!

Testimonials….the most powerful marketing tool ever discovered! In fact getting testimonials in your website, on the front page, it is not only to show your customers satisfaction or to show off, but it is a way to get them selling for you!

I would say among the variety of selling techniques, there is one that is virtualy guaranteed to increase your business for sure…testinomials! I know that it sounds so strange but it is true and almost every company underestimates the real selling power of these wonderful marketing tool!

Especially nowdays customers looks for reliable companies, who can offer them excelent products or service with a high good value for money ratio, so you can spend ages saying that you are the best one at what you do but hardly everybody will trust in you however is someone say it on behalf of you it would work, prospect will feel more confident in buying from you!

Testimonials it is an important part of internal SEO, just as Newsletters for example, but there is a few firms who know that…Make a real difference by using it in your website, do not let another day pass you by without utilising this amazing tool to help you to gain more customers!

3R successful story is not related by us but by our clients, that helped us a lot to increase considerably! For more information just contact us we will be more than happy to help you!

If you could finally find a way to kick start your marketing so that you got more inquiries, more sales and closed more business – where would you go?

You might not even be aware that 3R runs a kick start your marketing workshop, because if you did, like so many other clients who are now banking their success, you would already have decided now is the time to book, before it’s too late.

Now, its not too late for us to help you, we don’t do that crass sort of stuff, and we don’t actually know if your competitors are already taking your potential customers, but I do remember Lou Gerstner of IBM saying “Wake up, start doing what it takes to win business, do you realise that your competitors are stealing your kids college money, they are taking the shoes from your grand-children – all because of your inaction!”

So you know what to do, even if you decide not to book onto a kick start your marketing workshop immediately at least now you know you can, just as soon as you are ready for success.

Go on, got out and win – in fact as Nike says”just do it!”

Hello People,

Hope things are going well for you and that you enjoy this weeks’ post.

Linking strategies to Increase Your Page Ranking

As determined by the number, quality and type of linked pages, most search engines don’t even consider websites if there is not at least one or two links pointing to these sites. Links from other popular websites back to your website are one way of increasing your site’s popularity. Finding websites with similar content (but not your competitors) and high link popularity, then trading links to be posted on each site, is one way of increasing your site popularity.

Is it good to submit your website to the search engines?

The answer to this question is generally positive. If you do not submit your website to the main search engines, it may take ages (literally several months) to get listed. On the other hand, some website submitting providers overdo this and it can generate negative results.Therefore I would recommend the following proven Online Search Engine Marketing Program: http://www.submitnet.net/. After setting up an account, the program will submit your website to various search engines at once (including Google and Yahoo!, of course), and then resubmit it on a monthly basis. Apart from that, there are many useful tools which will check your meta tags, website content and compatibility for browsers. The program is even able to manage your PPC campaigns from one source, when you pay for the service.

It is essential that when using Submitnet, you have already optimised your website using the information gained from PPC and Google Analytics reports. Run Submitnet reports and update your website accordingly. The tutorial will help you with all the steps you need to take.

Hello People,

First of all, I want to show off a little – I’ve become a Qualified Google Advertising Professional. So if you need any help with your Google Adwords, you can contact me as a professional now and I will improve your Google Adwords account performance. Visiting 3R’s website you can learn more on how to Beat Google Adwords with 3R Google Adwords Campaign Management.

For this week, the question is How to Combine SEO with Your PPC Campaigns.

Well, it is not that difficult – having run and tracked your PPC campaigns for some time, you will easily find out which keywords are performing the best for you. In the next stage, you will simply include these keywords in your website more often and try to create content more relevant to these keywords. Best performing keywords should be in your meta tags as well.You might ask how to know whether a keyword performs well or not. There are various indicators of this and you might decide which to follow. However, we recommend using them in the following priority order:

1. The most important, something you probably want most to get from your SEO and PPC campaigns, is a high number of conversions. A conversion is when a visitor clicks on any page of your website you choose and set as a conversion goal. Usually, these pages are those which show after a visitor bought something, or signed up for your newsletter.

2. Another one successful performance indicator is click-through rate (CTR).

3. Apart from the above mentioned, you should also control your costs per click (CPC). Google Adwords campaign costs are partly based on CTR of your particular keywords – the higher CTR you achieve, the less you pay for a click. So if you want to save your budget, make sure your keywords match to your ads.

4. Impressions are another measure you can see in your PPC stats. They tell you how many times your ad has been displayed. However, when you get high impressions without sufficient number of clicks, your CTR decreases and you pay more for every click. I definitely would not recommend using impressions as a positive criterion of assessing your keyword performance.

Hello People!

The story of building up a perfect web site continues. After creating a killer meta tags, your way is to concentrate on your headings and links. What words should you have there?

Headings & Links

Headings are a very important attention-grabbing essence of your landing page. People will not read your entire page. That’s why it is smart to divide your page into short paragraphs and to highlight each of them with a killer headline which will not only catch their attention, but also tell them in a second what the whole paragraph is about.For the SEO purposes, make sure that your headlines are marked < h1 >Headline#1 < / h1 >, <>Headline#2 < / h2 >etc. and that they are stuffed with your best keywords. Apart from the keywords, use words like “free, proven, benefit, first, discover, complete, exclusive, how to…” in order to gain people’s attention.

Another important part of a landing page are the links. As mentioned already, your links should not direct visitors to your home page or elsewhere other than the next step towards reaching your goal. What is also relevant, is the anchor text, i. e. the clickable text of the hyperlink – for the SEO purposes, stuff it with your keywords as well, don’t leave it just as “Click here to sign up”, but mention your product as well: “Click here to sign up for the Search Optimisation Workshop now”.

How to Combine Headings and Links Keywords

Here is an example if your landing page promotes a newsletter with free marketing, sales and leadership articles.Headings Keywords:

interesting articles
valuable articles
free articles

Links Keywords:

marketing articles
sales articles
leadership articles

This means a capture on the whole list of keyword searchphrases:interesting marketing articles
valuable marketing articles
free marketing articles
interesting sales articles
valuable sales articles
free sales articles
interesting leadership articles
valuable leadership articles
free leadership articles

Hello People!

So you would like to increase your ranking, maybe you have heard about meta tags but how to use them in a powerful way that will create wonders with your web page ranking? Let’s take a tour.

Site Title TagThis is the most powerful SEO technique you have, so use it creatively! When search engine results are displayed, the title is the first thing people see.

Thus each page should have a different Title tag with 2 or 3 of your keyword phrases at the beginning. The title should explain in a few short words (your keywords) the intent of the page. Don’t put your company name first – place your keywords first and if you feel you absolutely must have the company name in the title add it second.

Despite its importance, rather do not overdo it with the length of the Title tag; 50-150 characters including spaces should be appropriate. And do not just list your keywords, because you then risk being considered as spamming. Rather try to remain as close to a readable sentence as possible. You also should make the title enticing, so that the viewers of search engines listings will also click to see your website.

Description Meta Tag

Below the Title tag is a Description tag which will be generally the first sentence on a page. The Description Meta tag is also fairly important. Your description should also have 2 or 3 of your keyword phrases at the beginning as so should your first sentence. Just like the Title tag, reflect the content and try to keep there no more than 200 characters including spaces. Change the words around enough so that you can hit various typings of your keywords.You should have a different title, description and first sentence on each page. You many also want to try shorter titles with only one keyword or keyword phrase as this will raise you keyword relevance. And try to consider putting your domain name at the very end of the title.

Keywords Meta Tag

Although many people rely on them so much when performing SEO, meta tags have decreased in importance recently, but are still worth using for clarity and search results. Their initial purpose was to help search engines find out important information about your page that they might have had difficulty determining otherwise.The Keyword tag is now the least important but is still used by some engines. As you never know when the rules of the search engines will change, or a new engine will want them, so take the time to include these tags in all your web pages. We recommend you do not overdo it with meta tags as well; your Keyword Meta should not exceed 250 characters including spaces.

If your site is especially interesting for a specific geographic location, be sure to include the actual location in your keyword meta as well.

When performing SEO, you should always use the same keywords which also appear in the copy of your page, title tag, meta description etc. Any keyword phrases which are used in your meta tags only, will not have enough prominence to help your listings for that phrase.