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	<title>3R Sales &#38; Marketing Online Blog &#187; online marketing</title>
	<atom:link href="http://www.3r.ie/marketing-blog/tag/online-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.3r.ie/marketing-blog</link>
	<description>Tips, advice and articles to help grow business in Ireland</description>
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		<title>Reading Google Analytics Reports in 6 Steps</title>
		<link>http://www.3r.ie/marketing-blog/reading-google-analytics-reports/</link>
		<comments>http://www.3r.ie/marketing-blog/reading-google-analytics-reports/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 12:08:49 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Google Adwords Management]]></category>
		<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[marketing effectiveness]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online tracking]]></category>
		<category><![CDATA[website tracking]]></category>

		<guid isPermaLink="false">http://3r.ie/marketing-blog/?p=499</guid>
		<description><![CDATA[Google Analytics, or any other tool that measures yoru website&#8217;s performance, are vital for success in search engine optimisation:

Go to Google Analytics and log in with your Google account. In the dashboard you can see a weekly      or monthly overview, or any date range you choose.


In the site usage area [...]<p class="tags">&nbsp;</p>


Related posts:<ol><li><a href='http://www.3r.ie/marketing-blog/choosing-keywords-for-online-marketing-success/' rel='bookmark' title='Permanent Link: 3 Steps When Choosing Keywords for Online Marketing Success'>3 Steps When Choosing Keywords for Online Marketing Success</a> <small>The first step of your SEO (after you have optimised...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/tracking-your-google-adwords/' rel='bookmark' title='Permanent Link: How to Track Your Google Adwords'>How to Track Your Google Adwords</a> <small>Providing that your keywords fall below the 0.5% CTR for...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/optimising-your-website-for-google/' rel='bookmark' title='Permanent Link: 3 Must-Dos of Optimising Your Website for Google'>3 Must-Dos of Optimising Your Website for Google</a> <small>When you have your 7 keywords for every of your...</small></li>
</ol>

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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3R Online Marketing Increased Leads of OfficeTechnology.ie by at Least 100%</title>
		<link>http://www.3r.ie/marketing-blog/3r-online-marketing-increased-leads-of-officetechnology-ie-by-at-least-100/</link>
		<comments>http://www.3r.ie/marketing-blog/3r-online-marketing-increased-leads-of-officetechnology-ie-by-at-least-100/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 18:33:54 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Google Adwords Management]]></category>
		<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online marketing ireland]]></category>

		<guid isPermaLink="false">http://www.3r.ie/marketing-blog/?p=1283</guid>
		<description><![CDATA[Background

As one of Ireland&#8217;s largest and longest established Canon dealerships, Office Technology (irl) Ltd have been selling and servicing photocopiers since 1992. In 2009, having built a brochure-type website which was not delivering sufficient number of sales leads, they decided to upgrade their online presentation and start getting quotation requests 24/7.
After a thorough search for the [...]<p class="tags">&nbsp;</p>


Related posts:<ol><li><a href='http://www.3r.ie/marketing-blog/choosing-keywords-for-online-marketing-success/' rel='bookmark' title='Permanent Link: 3 Steps When Choosing Keywords for Online Marketing Success'>3 Steps When Choosing Keywords for Online Marketing Success</a> <small>The first step of your SEO (after you have optimised...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/three-vital-shortcuts-in-online-marketing/' rel='bookmark' title='Permanent Link: Three Vital Shortcuts in Online Marketing'>Three Vital Shortcuts in Online Marketing</a> <small>Unless you are an online marketing consultant or at least...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/reading-google-analytics-reports/' rel='bookmark' title='Permanent Link: Reading Google Analytics Reports in 6 Steps'>Reading Google Analytics Reports in 6 Steps</a> <small>Google Analytics, or any other tool that measures yoru website&#8217;s...</small></li>
</ol>

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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ebooks as a Free Gift?</title>
		<link>http://www.3r.ie/marketing-blog/ebooks-as-a-free-gift/</link>
		<comments>http://www.3r.ie/marketing-blog/ebooks-as-a-free-gift/#comments</comments>
		<pubDate>Wed, 03 Aug 2011 12:08:49 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Google Adwords Management]]></category>
		<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[ebook marketing]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[website marketing]]></category>

		<guid isPermaLink="false">http://3r.ie/marketing-blog/?p=489</guid>
		<description><![CDATA[An ebook, or, electronic book, as it is called, is simply a short or longer book you can view on the screen of your laptop, or even on your iPhone.
Don’t feel daunted by any technicalities – it’s a simple document, usually saved as a pdf file, which you can email your clients or prospects, or [...]<p class="tags">&nbsp;</p>


Related posts:<ol><li><a href='http://www.3r.ie/marketing-blog/online-marketing-secrets-ezines-and-newsletters/' rel='bookmark' title='Permanent Link: 8 Steps to Successful Ezines and Newsletters'>8 Steps to Successful Ezines and Newsletters</a> <small>After you have succeeded in bringing customers interested in your...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/could-you-turn-an-exhibition-stand-into-contacts-collection-supermachine/' rel='bookmark' title='Permanent Link: Could You Turn an Exhibition Stand into Contacts Collection SuperMachine?'>Could You Turn an Exhibition Stand into Contacts Collection SuperMachine?</a> <small>If you ever considered attending an exhibition on the “other”...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/build-100s-links-that-will-increase-your-ranking/' rel='bookmark' title='Permanent Link: Build 100s Links that Will Increase Your Ranking'>Build 100s Links that Will Increase Your Ranking</a> <small>Apart from your website content, another very important factor search...</small></li>
</ol>

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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>8 Steps to Successful Ezines and Newsletters</title>
		<link>http://www.3r.ie/marketing-blog/online-marketing-secrets-ezines-and-newsletters/</link>
		<comments>http://www.3r.ie/marketing-blog/online-marketing-secrets-ezines-and-newsletters/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 12:08:49 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Google Adwords Management]]></category>
		<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[blog marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[ezine marketing]]></category>
		<category><![CDATA[ezines]]></category>
		<category><![CDATA[marketing newsletter]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[website marketing]]></category>

		<guid isPermaLink="false">http://3r.ie/marketing-blog/?p=483</guid>
		<description><![CDATA[After you have succeeded in bringing customers interested in your to your website, and maybe got them to read a few of your pages, in order to bring them to the next step, which could be for example contacting you about a particular product, you might need to keep in touch with them and make [...]<p class="tags">&nbsp;</p>


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<li><a href='http://www.3r.ie/marketing-blog/what-should-your-website-content-be-about/' rel='bookmark' title='Permanent Link: 8 Keys to Successful Website Content'>8 Keys to Successful Website Content</a> <small>When you know the purpose of your website, you should...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/choosing-keywords-for-online-marketing-success/' rel='bookmark' title='Permanent Link: 3 Steps When Choosing Keywords for Online Marketing Success'>3 Steps When Choosing Keywords for Online Marketing Success</a> <small>The first step of your SEO (after you have optimised...</small></li>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Three Vital Shortcuts in Online Marketing</title>
		<link>http://www.3r.ie/marketing-blog/three-vital-shortcuts-in-online-marketing/</link>
		<comments>http://www.3r.ie/marketing-blog/three-vital-shortcuts-in-online-marketing/#comments</comments>
		<pubDate>Thu, 05 May 2011 22:51:44 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[marketing consultant]]></category>
		<category><![CDATA[marketing people]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online marketing consultant]]></category>
		<category><![CDATA[search engine optimisation]]></category>

		<guid isPermaLink="false">http://3r.ie/marketing-blog/?p=307</guid>
		<description><![CDATA[Unless you are an online marketing consultant or at least have some experience with online marketing, you might realise one day that there are abbreviations that marketing people use every day but nobody ever explains them clearly.
This is what we think are the vital “must-knows” of online marketing:

SEO = Search Engine Optimisation
Any aspect of online [...]<p class="tags">&nbsp;</p>


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<li><a href='http://www.3r.ie/marketing-blog/choosing-keywords-for-online-marketing-success/' rel='bookmark' title='Permanent Link: 3 Steps When Choosing Keywords for Online Marketing Success'>3 Steps When Choosing Keywords for Online Marketing Success</a> <small>The first step of your SEO (after you have optimised...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/exchanging-links/' rel='bookmark' title='Permanent Link: 3 Vital Elements of Exchanging Links'>3 Vital Elements of Exchanging Links</a> <small>This is the most obvious part of link building –...</small></li>
</ol>

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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 Steps When Choosing Keywords for Online Marketing Success</title>
		<link>http://www.3r.ie/marketing-blog/choosing-keywords-for-online-marketing-success/</link>
		<comments>http://www.3r.ie/marketing-blog/choosing-keywords-for-online-marketing-success/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 12:10:18 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Google Adwords Management]]></category>
		<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[marketing success]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online marketing success]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[website marketing]]></category>

		<guid isPermaLink="false">http://3r.ie/marketing-blog/?p=437</guid>
		<description><![CDATA[The first step of your SEO (after you have optimised your website for customers) is to make the best keyword list possible. A keyword is a word or a phrase people who are looking for products type in Google. For example, one of your keywords may be “your”.
However, it is better to focus on specific [...]<p class="tags">&nbsp;</p>


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<li><a href='http://www.3r.ie/marketing-blog/seo-keyword-rich-content/' rel='bookmark' title='Permanent Link: SEO: How to Write Keyword Rich Content'>SEO: How to Write Keyword Rich Content</a> <small>Make sure that you use your top keywords in your...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/how-to-use-your-right-keywords-in-google-adwords/' rel='bookmark' title='Permanent Link: How to Use Your Right Keywords in Google Adwords'>How to Use Your Right Keywords in Google Adwords</a> <small>First enter your keywords list that you have created earlier....</small></li>
</ol>

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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Marketing: How to Make It Easy to Contact You</title>
		<link>http://www.3r.ie/marketing-blog/website-marketing-how-to-make-it-easy-to-contact-you/</link>
		<comments>http://www.3r.ie/marketing-blog/website-marketing-how-to-make-it-easy-to-contact-you/#comments</comments>
		<pubDate>Sat, 05 Mar 2011 10:02:18 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Google Adwords Management]]></category>
		<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[online leads]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[optimising your website]]></category>
		<category><![CDATA[sales leads]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[website marketing]]></category>

		<guid isPermaLink="false">http://3r.ie/marketing-blog/?p=431</guid>
		<description><![CDATA[Many your website owners do not make it easy, clear and secure for people to contact them – if you want customers to contact you directly from your website, keep the process simple.
In general, over 60 percent of online shoppers abort the ordering process once they’ve entered the shopping cart. It’s a pity that after [...]<p class="tags">&nbsp;</p>


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<li><a href='http://www.3r.ie/marketing-blog/3r-online-marketing-increased-leads-of-officetechnology-ie-by-at-least-100/' rel='bookmark' title='Permanent Link: 3R Online Marketing Increased Leads of OfficeTechnology.ie by at Least 100%'>3R Online Marketing Increased Leads of OfficeTechnology.ie by at Least 100%</a> <small>Background As one of Ireland&#8217;s largest and longest established Canon...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/online-marketing-secrets-ezines-and-newsletters/' rel='bookmark' title='Permanent Link: 8 Steps to Successful Ezines and Newsletters'>8 Steps to Successful Ezines and Newsletters</a> <small>After you have succeeded in bringing customers interested in your...</small></li>
</ol>

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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The First Step of Website Marketing?</title>
		<link>http://www.3r.ie/marketing-blog/website-marketing/</link>
		<comments>http://www.3r.ie/marketing-blog/website-marketing/#comments</comments>
		<pubDate>Sun, 20 Feb 2011 12:10:18 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Google Adwords Management]]></category>
		<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[online leads]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[sales leads]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[website content writing]]></category>
		<category><![CDATA[website marketing]]></category>

		<guid isPermaLink="false">http://3r.ie/marketing-blog/?p=425</guid>
		<description><![CDATA[While many online marketing handbooks would start with telling you how to drive lots of visitors to your website, we chose a different approach. There is no point in driving millions of visitors to your web pages, when nobody will do what you would like them to do – either contact you, or sign up [...]<p class="tags">&nbsp;</p>


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<li><a href='http://www.3r.ie/marketing-blog/online-marketing-secrets-ezines-and-newsletters/' rel='bookmark' title='Permanent Link: 8 Steps to Successful Ezines and Newsletters'>8 Steps to Successful Ezines and Newsletters</a> <small>After you have succeeded in bringing customers interested in your...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/optimising-your-website-for-google/' rel='bookmark' title='Permanent Link: 3 Must-Dos of Optimising Your Website for Google'>3 Must-Dos of Optimising Your Website for Google</a> <small>When you have your 7 keywords for every of your...</small></li>
</ol>

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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How Can You Use Google Analytics Effectively?</title>
		<link>http://www.3r.ie/marketing-blog/how-can-you-use-google-analytics-effectively/</link>
		<comments>http://www.3r.ie/marketing-blog/how-can-you-use-google-analytics-effectively/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 12:08:49 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Google Adwords Management]]></category>
		<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[marketing effectiveness]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online tracking]]></category>
		<category><![CDATA[website tracking]]></category>

		<guid isPermaLink="false">http://3r.ie/marketing-blog/?p=497</guid>
		<description><![CDATA[Google offers a great free tool for measuring your website traffic success – Google Analytics. Go to www.google.com/analytics, set up an account, add a special code to the web pages you want to track and start a great adventure of monitoring your website performance.
Google Analytics gives you handy reports on the following issues:
Content Analysis
Visitors Analysis
Traffic [...]<p class="tags">&nbsp;</p>


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<li><a href='http://www.3r.ie/marketing-blog/optimising-your-website-for-google/' rel='bookmark' title='Permanent Link: 3 Must-Dos of Optimising Your Website for Google'>3 Must-Dos of Optimising Your Website for Google</a> <small>When you have your 7 keywords for every of your...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/what-should-your-website-content-be-about/' rel='bookmark' title='Permanent Link: 8 Keys to Successful Website Content'>8 Keys to Successful Website Content</a> <small>When you know the purpose of your website, you should...</small></li>
</ol>

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		</item>
		<item>
		<title>How to Measure Profits from Online Marketing?</title>
		<link>http://www.3r.ie/marketing-blog/could-you-measure-profits-from-online-marketing/</link>
		<comments>http://www.3r.ie/marketing-blog/could-you-measure-profits-from-online-marketing/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 12:08:11 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[measure online marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online marketing effectiveness]]></category>
		<category><![CDATA[online marketing profits]]></category>
		<category><![CDATA[online marketing tracking]]></category>
		<category><![CDATA[online tracking]]></category>

		<guid isPermaLink="false">http://3r.ie/marketing-blog/?p=513</guid>
		<description><![CDATA[To apply goals and tracking in online marketing, you first need to gather some data upfront, so that you will be able to estimate the value your your website is delivering every month:

Average Sales Value &#8211; What is the value of an average sale?
No. of Products Avg. Client Buys &#8211; How many products does an [...]<p class="tags">&nbsp;</p>


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