Many your website owners do not make it easy, clear and secure for people to contact them – if you want customers to contact you directly from your website, keep the process simple.

In general, over 60 percent of online shoppers abort the ordering process once they’ve entered the shopping cart. It’s a pity that after gaining their attention, interest and desire you can still lose them due to a complicated, unclear or unsafe contact form. To prevent this, try to follow the advice:

• Tell your visitors upfront about what they should do in order to get in touch with you.
• Make sure that your contact pages and forms are easy to understand. Test them with your customers or relatives even if they don’t browse the Internet very often.
• Make sure that your contact page shows an understandable notice if the customer forgets to enter the email address or any other required field.
• Make sure that your contact pages work in every geographical area you target. Some countries don’t have postal numbers or their regional structuring can be different from yours.
• It’s very important that your contact pages are secure.
• Test your contact pages regularly in order to make sure they work.
• Also make the contact form easier to fill in – in most cases, all you probably need will be name, phone, email, and the comment field – they don’t need to be mandatory.

After you implement the above steps, you might see that your online marketing has moved to the next level.

The crucial step of online marketing is setting a goal you want to achieve. What is it that you want your visitors to do? This could be one of the following:

• Fill in a contact us form
• Fill in an enquiry form
• Register for a free consultation/appointment
• Sign up for a newsletter with free your tips
• Download a free ebook with your advice
• Read articles for/about customers
• Take a survey
• Participate in a competition etc.

Ideally you will be able to put a value on each of your goals – i.e. how much is each step worth to your business? By stating this, you will be able to see clearly where your focus should be and how to work most effectively.

While many online marketing handbooks would start with telling you how to drive lots of visitors to your website, we chose a different approach. There is no point in driving millions of visitors to your web pages, when nobody will do what you would like them to do – either contact you, or sign up for your newsletter or do anything else you want them to do.

Therefore we think the first step is to focus on optimising your website for customers, with relevant website content writing, and then you can look at how you can use search engines like Google, to bring more visitors to the website.

Does your website work as a 24/7 sales tool, bringing in sales leads even when you sleep? Or are you having a problem with your website?

Why are you not getting more visitors that contact you or buy from you?

Could you use search engine optimisation, Google Adwords and powerful website content to get more online visitors, more online leads and more online sales?

How about focusing on the following 4 areas right now:

• Learn what you can improve on your website, so that more of your visitors will actually contact you
• Find out about the magic of search engine optimisation and how to have your website ranked in Google
• Understand the power of online newsletters and blogs and know how to setup your own ones fast
• Discover the secret of using online social networking websites for your business

When submitting your blog to blog directories, just make sure that you include the following sites…

Technorati Profile

Technorati Tags: blog directories, blog directory list, blog directory, blog dir, marketing, online marketing, search engine optimisation

Internet Marketing Ireland – would you rather read about 10 Tips for Websites Earning 1,000’s 24/7?

Then have a look at this snappy article and see how you can maximise the profits from your online business.

Technorati Tags: internet marketing ireland, internet marketing, online marketing, online marketing ireland, online business, seo, search engine optimisation, website marketing

Always dreamed about people buying from you 24/7 even when you sleep? Check out this to see what 12 steps will make this dream a reality – yes, if you put the right procedures in place, this is achievable!

Once you know your value proposition, it is essential that you create landing pages which communicate the value effectively. This is a crucial step to get conversions.

A conversion is when a customer buys your products or signs up for a newsletter or takes whatever action you would like him to take.

12 Steps to Conversions

1.         Keywords 

Use your keywords in the content of the web page. Keep in mind that for the target audience to find a site on the search engines, the page must contain keyword phrases that match the phrases the target audience is typing into search queries.

2.         Benefits

Not features are what really matter, but benefits will drive your visitors to buy from you – salivating for your products and they will like you if you tell them what specific value is in your offering.

3.         Call to Action

 Once people land on your site, tell them exactly, what to do next – sign up for our newsletter now, click here, buy now…

4.         Contact Details

Updated and clear contact details are essential if you want people to contact you – common sense, isn’t it? What is more, if you are an online shop, this will add credibility to your website.

5.         Testimonials

 The most effective way of guaranteeing good value to customers. People usually believe what others say about your company – yet they not always trust what you say about yourself.

6.         Updated Content 

To attract your first time visitors to come back and to keep coming back, you must always have what to offer: nobody will keep returning to see the same pages all the time. What you could add to your website to make it more interesting and updated?

7.         Good Navigation 

Get all of your web pages indexed by the search engines by implementing your sitemap. Your web pages should be no more than three clicks away from the home page. On every page you should link back to your home page and your main service(s) or product
(s).

8.         Good Design

 Although you don’t need flashy and sophisticated widgets, stick to the basics: clear and simple, but nice.

9.         Ordering process 

Make sure that your ordering process is clear and secure. What do you have to change?

10.       Interaction with Visitors

If you want people to come more often, I would recommend that you involve them somehow in parts of your website: this could be an online discussion forum, blog, or just simple option to post a comment.

11.       Privacy Policy

 This never-read item actually adds to your credibility an awfully lot – so make sure you have one…

12.       External Links

Last but not least, external links are an essential part of optimising your website for success – ask your partners, customers, friend etc. to link to you, submit articles to article portals etc.

Technorati Tags: internet marketing, internet marketing ireland, marketing, online marketing, online marketing ireland, website marketing

Before even starting to answer any questions about online advertising, I would suggest that you ask yourself:

• What is the value of one sale from the website?
• How many leads are you looking to get from your website a week?
• How many of these leads will you be able to turn into sales?

As here in 3R Online Marketing, we are very keen on delivering results that are expressed in Euro, you can clearly see the effectiveness of paying Google XY cents per click which translates into AB Eur per one sale. From our experience, Google Adwords can start to return €20 for every €1 spent.

So let’s look at some questions you might be asking now:

What can you do and how much wil it cost me?

We will setup your Google Adwords account, choose the right keywords and optimise your account, create ads and set budgets. You will have control over the whole process, as we will update you on what we are doing and we will even discuss certain issues with you, as the expert in your industry:

Quick Fix Online Advertising

Online advertising is the quickest way to get visitors to your website – though it can be very expensive if you don’t have a lot of experience – so get it done properly and online advertising can start to will repay you many times over.

Don’t wait, start getting online leads today ~

• Show Ads that get faster results
• Enjoy lower costs by using insider techniques

What is included:

• 15 minute Web Health Check on the phone (free)
• Set up Google Adwords account
• Receive €80 worth of free ads
• 1 campaign, 3 ads, 50 keywords
• Use adwords results to make your SEO even more effective
• Report and tweak monthly
• NB – Client owns their account and pays for online advertising directly to Google

Do I get access to the PPC campaign? 

Yes, absolutely, we want the whole process to be clear and open.

Do you report the results to me and what results can I expect?

Yes, you will get monthly reports, with a weekly breakdown, so that you can see how the numbers grow. Based on these reports, we will tweak your Google Adwords campaigns, monitor and optimise individual keyword performance.

Results you can expect – after answering the 3 questions at the beginning of this post you should have a general idea in your mind, and we will discuss this with you during the initial phone consultation.

Will you need access to my website or is that not necessary?

It would be much easier for both of us if we get the access, however, if you prefer not to, we will let you know all the suggested changes and you would arrange them to be made yourself.

Do I need to sign a contract?

There is no need to sign any contract.  

Do you have any case studies or a brochure?

Here you can see our proof of success with online marketing.

Re other internet marketing campaigns – organic optimisation for Google proves to be very effective (even more effective than Google Adwords in the long run, as you don’t pay per click), and we usually do this in combination with Google Adwords, as Adwords are a great source of real-world statistics and we then base our decisions for organic optimisation on these results.

It can take anything between 3-6 months to bring the website to the top of Google with organic listing, but we’ve had clients where we managed to do this in 3 days – it really depends on the website and the competition in that industry. So in the meantime, we will be running your Google Adwords campaigns so that you can see results immediately.

For more details, please, have a look at the information on Search Engine Optimisation.

Please, let me know if you have any more questions, normally we do a free phone consultation before we move forward, so feel free to give me a call if you like, on +353 1 201 7102.

Before we start talking about link exchange, let’s define a few terms first:

1. URL – this is the address of the page you are linking to, ie http://www.yourwebsite.com.
Make sure that when you are building external links, you include the whole URL
address, also with “http://”

2. Anchor text – this is the clickable text you can see on the website that is linking to your page. This should be staffed with your keywords. For example, 3R is using Online Marketing Consultant.

3. Hyperlink title – this is a little bit into coding – but don’t be scared, it’s easy. Every hyperlink looks something like this in the HTML code:

<a href=”http://www.website.com” title=”keyword 1, keyword 2”>Your Main Keyword</a>

Can you see the title=”keyword 1, keyword 2” there? Yes, it should be stuffed with keywords, and when you hover over such optimised hyperlink, you can see these keywords.

E.g. for 3R it would be appropriate to use something like this:

<a href=”http://www.3r.ie” title=”Sales Training | Marketing Consultant | Marketing Strategy | Online Marketing“>Marketing Consultant delivering Marketing Strategy & Online Marketing</a>

When you build external links to your website effectively, you will ~

• Increase the weight of your website in Google
• Get new visitors from other sites
• Become a well-known expert in your industry

Submit your website to the search engines

If you do not submit your website to the main search engines, it may take ages (literally several months) to get listed. On the other hand, some website submitting automated solutions overdo this and it can generate negative results.

Therefore I would recommend the following our proven Online Search Engine Marketing Program: www.submitnet.net. After setting up an account, the program will submit your website to various search engines at once (including Google and Yahoo!, of course), and then resubmit it on a monthly basis. Apart from that, there are many useful tools which will check your meta tags, website content and compatibility for browsers. The program is even able to manage your PPC campaigns from one source, when you pay for the service.

It is essential that when using Submitnet, you have already optimised your website using the information gained from PPC and Google Analytics reports. Run Submitnet reports and update your website accordingly.
The tutorial will help you with all the steps you need to take.

Exchange Links with Friends

Search engines like when other sites link to your website. 

As determined by the number, quality and type of linked pages, most search engines don’t even consider websites if there is not at least one or two links pointing to these sites. Links from other popular websites back to your website are one way of increasing your site’s popularity.

Finding websites with similar content (but not your competitors) and high link popularity is one way of increasing your site popularity.

If you have any friends/partners/clients who have their own web sites ranking well in Google, ask them for link exchange.

Register to Website Directories

You will find loads of them in Google; just make
sure that you submit the right link, with the right description and keywords.

Write Articles and Submit Them

The most important two article portals are:

www.ezinearticles.com

www.isnare.com – here you can get your article distributed to thousands of other article portals just for $2 per article – we strongly recommend.

In the bio, you should include a link to your website, so you can use this example:
This article was written by XYZ of <a href=”http://www.website.com” title=”keyword 1, keyword 2”>Keyword 1</a>.

Which will appear as:

This article was written by XYZ of Keyword 1.

Comment on popular blogs

Again, this is one of the secrets that not everybody knows about and most people are using it quite rarely.

Go to the
top ranked blogs, relevant to your topic, read articles and submit comments with your optimised link. This will not only widen your knowledge about the issues, you will also get good quality links pointing to your website with your
keywords in the anchor text.

If you are in business, you probably want to earn profits. And this is quite difficult without sales. Similarily, if you have a website, you probably want it to deliver sales – so that you can get profits and that’s why you’re in business.

So does your website generate leads that turn into sales? Or is it just a brochure you “hand out” and people say: “It’s nice,” when they’re leaving? Ajinder of Marbella Resorts wanted more and he got it:

“3R provided us with excellent personal approach, giving us much more than expected, providing us with hugely beneficial advice on how to enhance our website effectiveness and promote our holiday apartments online. Now I am glad to say that within last 3 months, our online bookings from Irish visitors increased by 300%.” - Ajinder Toor, Director, Marbella Resorts

Would you also like to turn your website into a powerful sales tool that brings in leads automatically 24/7?  If so, you now know where to go and get sales from your website today.