Many your website owners do not make it easy, clear and secure for people to contact them – if you want customers to contact you directly from your website, keep the process simple.
In general, over 60 percent of online shoppers abort the ordering process once they’ve entered the shopping cart. It’s a pity that after gaining their attention, interest and desire you can still lose them due to a complicated, unclear or unsafe contact form. To prevent this, try to follow the advice:
- Tell your visitors upfront about what they should do in order to get in touch with you.
- Make sure that your contact pages and forms are easy to understand. Test them with your customers or relatives even if they don’t browse the Internet very often.
- Make sure that your contact page shows an understandable notice if the customer forgets to enter the email address or any other required field.
- Make sure that your contact pages work in every geographical area you target. Some countries don’t have postal numbers or their regional structuring can be different from yours.
- It’s very important that your contact pages are secure.
- Test your contact pages regularly in order to make sure they work.
- Also make the contact form easier to fill in – in most cases, all you probably need will be name, phone, email, and the comment field – they don’t need to be mandatory.
After you implement the above steps, you might see that your online marketing has moved to the next level.
While many online marketing handbooks would start with telling you how to drive lots of visitors to your website, we chose a different approach. There is no point in driving millions of visitors to your web pages, when nobody will do what you would like them to do – either contact you, or sign up for your newsletter or do anything else you want them to do.
Therefore we think the first step is to focus on optimising your website for customers, with relevant website content writing, and then you can look at how you can use search engines like Google, to bring more visitors to the website.
The crucial step of online marketing is setting a goal you want to achieve. What is it that you want your visitors to do? This could be one of the following:
- Fill in a contact us form
- Fill in an enquiry form
- Register for a free consultation/appointment
- Sign up for a newsletter with free your tips
- Download a free ebook with your advice
- Read articles for/about customers
- Take a survey
- Participate in a competition etc.
Ideally you will be able to put a value on each of your goals – i.e. how much is each step worth to your business? By stating this, you will be able to see clearly where your focus should be and how to work most effectively.
Does your website work as a 24/7 sales tool, bringing in sales leads even when you sleep? Or are you having a problem with your website?
Why are you not getting more visitors that contact you or buy from you?
Could you use search engine optimisation, Google Adwords and powerful website content to get more online visitors, more online leads and more online sales?
How about focusing on the following 4 areas right now:
- Learn what you can improve on your website, so that more of your visitors will actually contact you
- Find out about the magic of search engine optimisation and how to have your website ranked in Google
- Understand the power of online newsletters and blogs and know how to setup your own ones fast
- Discover the secret of using online social networking websites for your business
Posted on : 01-10-2008 | By : Simona Rusnakova | In : Marketing Consultants
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If you are in business, you probably want to earn profits. And this is quite difficult without sales. Similarily, if you have a website, you probably want it to deliver sales – so that you can get profits and that’s why you’re in business.
So does your website generate leads that turn into sales? Or is it just a brochure you “hand out” and people say: “It’s nice,” when they’re leaving? Ajinder of Marbella Resorts wanted more and he got it:
“3R provided us with excellent personal approach, giving us much more than expected, providing us with hugely beneficial advice on how to enhance our website effectiveness and promote our holiday apartments online. Now I am glad to say that within last 3 months, our online bookings from Irish visitors increased by 300%.” - Ajinder Toor, Director, Marbella Resorts
Would you also like to turn your website into a powerful sales tool that brings in leads automatically 24/7? If so, you now know where to go and get sales from your website today.
