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	<title>3R Sales &#38; Marketing Online Blog &#187; online advertising</title>
	<atom:link href="http://www.3r.ie/marketing-blog/tag/online-advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.3r.ie/marketing-blog</link>
	<description>Tips, advice and articles to help grow business in Ireland</description>
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		<title>How Shoud You Structure Your Google Adwords Account</title>
		<link>http://www.3r.ie/marketing-blog/ppc-marketing-google-adwords-campaigns/</link>
		<comments>http://www.3r.ie/marketing-blog/ppc-marketing-google-adwords-campaigns/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 12:09:44 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Google Adwords Management]]></category>
		<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[google adwords campaigns]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[pay per click management]]></category>
		<category><![CDATA[pay per click marketing]]></category>
		<category><![CDATA[ppc marketing]]></category>

		<guid isPermaLink="false">http://3r.ie/marketing-blog/?p=467</guid>
		<description><![CDATA[It is important to understand the structure of your Google Adwords account before creating particular Google Adwords campaigns. Namely there are three levels:

Your account
Ad campaigns
Ad groups

The first one, Your Account – there you have set your email address, password and billing information. Within each Campaign, there are particular settings common for all its Ad Groups, [...]<p class="tags">&nbsp;</p>


Related posts:<ol><li><a href='http://www.3r.ie/marketing-blog/tracking-your-google-adwords/' rel='bookmark' title='Permanent Link: How to Track Your Google Adwords'>How to Track Your Google Adwords</a> <small>Providing that your keywords fall below the 0.5% CTR for...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/how-to-use-your-right-keywords-in-google-adwords/' rel='bookmark' title='Permanent Link: How to Use Your Right Keywords in Google Adwords'>How to Use Your Right Keywords in Google Adwords</a> <small>First enter your keywords list that you have created earlier....</small></li>
<li><a href='http://www.3r.ie/marketing-blog/what-to-do-when-adwords-do-not-work/' rel='bookmark' title='Permanent Link: What to Do When Adwords Do Not Work'>What to Do When Adwords Do Not Work</a> <small>There are three critical situations you might come across when...</small></li>
</ol>

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		</item>
		<item>
		<title>How to Use Your Right Keywords in Google Adwords</title>
		<link>http://www.3r.ie/marketing-blog/how-to-use-your-right-keywords-in-google-adwords/</link>
		<comments>http://www.3r.ie/marketing-blog/how-to-use-your-right-keywords-in-google-adwords/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 12:08:50 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Google Adwords Management]]></category>
		<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[google adwords campaigns]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[pay per click management]]></category>

		<guid isPermaLink="false">http://3r.ie/marketing-blog/?p=471</guid>
		<description><![CDATA[First enter your keywords list that you have created earlier. Notice that with Google Adwords, you have the possibility to format your keywords with the four types of keyword matching options:
Broad matching: for example =&#62; your. Your ad appears each time users search on these keywords, whatever the order or the other search terms.
Phrase matching: [...]<p class="tags">&nbsp;</p>


Related posts:<ol><li><a href='http://www.3r.ie/marketing-blog/tracking-your-google-adwords/' rel='bookmark' title='Permanent Link: How to Track Your Google Adwords'>How to Track Your Google Adwords</a> <small>Providing that your keywords fall below the 0.5% CTR for...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/what-to-do-when-adwords-do-not-work/' rel='bookmark' title='Permanent Link: What to Do When Adwords Do Not Work'>What to Do When Adwords Do Not Work</a> <small>There are three critical situations you might come across when...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/ppc-marketing-google-adwords-campaigns/' rel='bookmark' title='Permanent Link: How Shoud You Structure Your Google Adwords Account'>How Shoud You Structure Your Google Adwords Account</a> <small>It is important to understand the structure of your Google...</small></li>
</ol>

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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What to Do When Adwords Do Not Work</title>
		<link>http://www.3r.ie/marketing-blog/what-to-do-when-adwords-do-not-work/</link>
		<comments>http://www.3r.ie/marketing-blog/what-to-do-when-adwords-do-not-work/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 12:08:49 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Google Adwords Management]]></category>
		<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[google adwords campaigns]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[pay per click management]]></category>

		<guid isPermaLink="false">http://3r.ie/marketing-blog/?p=479</guid>
		<description><![CDATA[There are three critical situations you might come across when you track your Google Adwords campaigns regularly – and here we also provide solutions to the possible issues:
 
1. Problem: You are getting low/no impressions.
Solution:
a/ Check in “My Account” whether your billing options are set up correctly. Google will notify you of any issues, anyway.
b/ [...]<p class="tags">&nbsp;</p>


Related posts:<ol><li><a href='http://www.3r.ie/marketing-blog/tracking-your-google-adwords/' rel='bookmark' title='Permanent Link: How to Track Your Google Adwords'>How to Track Your Google Adwords</a> <small>Providing that your keywords fall below the 0.5% CTR for...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/how-to-use-your-right-keywords-in-google-adwords/' rel='bookmark' title='Permanent Link: How to Use Your Right Keywords in Google Adwords'>How to Use Your Right Keywords in Google Adwords</a> <small>First enter your keywords list that you have created earlier....</small></li>
<li><a href='http://www.3r.ie/marketing-blog/ppc-marketing-google-adwords-campaigns/' rel='bookmark' title='Permanent Link: How Shoud You Structure Your Google Adwords Account'>How Shoud You Structure Your Google Adwords Account</a> <small>It is important to understand the structure of your Google...</small></li>
</ol>

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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Track Your Google Adwords</title>
		<link>http://www.3r.ie/marketing-blog/tracking-your-google-adwords/</link>
		<comments>http://www.3r.ie/marketing-blog/tracking-your-google-adwords/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 12:08:49 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Google Adwords Management]]></category>
		<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[google adwords campaigns]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[pay per click management]]></category>

		<guid isPermaLink="false">http://3r.ie/marketing-blog/?p=477</guid>
		<description><![CDATA[Providing that your keywords fall below the 0.5% CTR for the first 1000 impressions, they might get disabled. That is the first reason you need to track your keywords performance and modify them regularly. Remember, change your words around, use new keyword matching options, try out different capitalisation and spelling variations, use singular or plural [...]<p class="tags">&nbsp;</p>


Related posts:<ol><li><a href='http://www.3r.ie/marketing-blog/ppc-marketing-google-adwords-campaigns/' rel='bookmark' title='Permanent Link: How Shoud You Structure Your Google Adwords Account'>How Shoud You Structure Your Google Adwords Account</a> <small>It is important to understand the structure of your Google...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/what-to-do-when-adwords-do-not-work/' rel='bookmark' title='Permanent Link: What to Do When Adwords Do Not Work'>What to Do When Adwords Do Not Work</a> <small>There are three critical situations you might come across when...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/how-to-use-your-right-keywords-in-google-adwords/' rel='bookmark' title='Permanent Link: How to Use Your Right Keywords in Google Adwords'>How to Use Your Right Keywords in Google Adwords</a> <small>First enter your keywords list that you have created earlier....</small></li>
</ol>

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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Create Your First Ad in Google Adwords</title>
		<link>http://www.3r.ie/marketing-blog/how-to-create-your-first-ad-in-google-adwords/</link>
		<comments>http://www.3r.ie/marketing-blog/how-to-create-your-first-ad-in-google-adwords/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 12:09:44 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Google Adwords Management]]></category>
		<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[google adwords campaigns]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[pay per click management]]></category>

		<guid isPermaLink="false">http://3r.ie/marketing-blog/?p=469</guid>
		<description><![CDATA[Creating your first Google Adwords ad. Its role is to generate traffic on your website; therefore it must attract customers’ attention. You have to motivate people to click on it. You must be concise, accurate and clear for you have restricted space. Be careful, characters include spaces as well. Here is the structure of ads [...]<p class="tags">&nbsp;</p>


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<li><a href='http://www.3r.ie/marketing-blog/how-to-use-your-right-keywords-in-google-adwords/' rel='bookmark' title='Permanent Link: How to Use Your Right Keywords in Google Adwords'>How to Use Your Right Keywords in Google Adwords</a> <small>First enter your keywords list that you have created earlier....</small></li>
<li><a href='http://www.3r.ie/marketing-blog/ppc-marketing-google-adwords-campaigns/' rel='bookmark' title='Permanent Link: How Shoud You Structure Your Google Adwords Account'>How Shoud You Structure Your Google Adwords Account</a> <small>It is important to understand the structure of your Google...</small></li>
</ol>

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		</item>
		<item>
		<title>Pay Per Click – How to Maximise Your Return on Online Advertising</title>
		<link>http://www.3r.ie/marketing-blog/pay-per-click-%e2%80%93-how-to-maximise-your-return-on-online-advertising/</link>
		<comments>http://www.3r.ie/marketing-blog/pay-per-click-%e2%80%93-how-to-maximise-your-return-on-online-advertising/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 12:09:44 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Google Adwords Management]]></category>
		<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[pay per click management]]></category>
		<category><![CDATA[pay per click marketing]]></category>
		<category><![CDATA[ppc marketing]]></category>

		<guid isPermaLink="false">http://3r.ie/marketing-blog/?p=465</guid>
		<description><![CDATA[To support and enhance your SEO, the major search engines offer an opportunity of pay-per-click advertising. This is a special form of online campaigns where you pay just when people click on your ad so that they are directed to your website. Your ads will be shown when your campaign keywords are searched for in [...]<p class="tags">&nbsp;</p>


Related posts:<ol><li><a href='http://www.3r.ie/marketing-blog/what-to-do-when-adwords-do-not-work/' rel='bookmark' title='Permanent Link: What to Do When Adwords Do Not Work'>What to Do When Adwords Do Not Work</a> <small>There are three critical situations you might come across when...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/tracking-your-google-adwords/' rel='bookmark' title='Permanent Link: How to Track Your Google Adwords'>How to Track Your Google Adwords</a> <small>Providing that your keywords fall below the 0.5% CTR for...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/choosing-keywords-for-online-marketing-success/' rel='bookmark' title='Permanent Link: 3 Steps When Choosing Keywords for Online Marketing Success'>3 Steps When Choosing Keywords for Online Marketing Success</a> <small>The first step of your SEO (after you have optimised...</small></li>
</ol>

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		</item>
		<item>
		<title>How to Use Pick the Right Google Adwords Budget</title>
		<link>http://www.3r.ie/marketing-blog/how-to-use-pick-the-right-google-adwords-budget/</link>
		<comments>http://www.3r.ie/marketing-blog/how-to-use-pick-the-right-google-adwords-budget/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 12:08:50 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Google Adwords Management]]></category>
		<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[google adwords campaigns]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[pay per click management]]></category>

		<guid isPermaLink="false">http://3r.ie/marketing-blog/?p=473</guid>
		<description><![CDATA[Once you’ve setup your keywords and your first ad in Adwords, next step is to decide on your daily budget. Choose the budget which fits to your resources.
Place your bid as well. Your bid price is your maximum bid price, which means you will not necessarily pay that all the time. You will only pay [...]<p class="tags">&nbsp;</p>


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		</item>
		<item>
		<title>Combining SEO with Pay per Click Campaigns</title>
		<link>http://www.3r.ie/marketing-blog/combining-seo-with-pay-per-click-campaigns/</link>
		<comments>http://www.3r.ie/marketing-blog/combining-seo-with-pay-per-click-campaigns/#comments</comments>
		<pubDate>Tue, 04 May 2010 12:08:49 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Google Adwords Management]]></category>
		<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[pay per click campaigns]]></category>
		<category><![CDATA[pay per click marketing]]></category>
		<category><![CDATA[ppc marketing]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://3r.ie/marketing-blog/?p=481</guid>
		<description><![CDATA[Pay per Click campaigns, apart from attracting visitors to your website, are an excellent source of indispensable information about how often individual keywords are being searched for and whether customers who come to your website searching for these keywords actually buy your services/contact you etc. This is one of the basics we need to know [...]<p class="tags">&nbsp;</p>


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		</item>
		<item>
		<title>4 Areas of Online Marketing You Need to Know</title>
		<link>http://www.3r.ie/marketing-blog/4-areas-of-online-marketing-you-need-to-know/</link>
		<comments>http://www.3r.ie/marketing-blog/4-areas-of-online-marketing-you-need-to-know/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 21:15:00 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Google Adwords Management]]></category>
		<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[online leads]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online sales]]></category>
		<category><![CDATA[sales leads]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[website marketing]]></category>

		<guid isPermaLink="false">http://3r.ie/marketing-blog/?p=423</guid>
		<description><![CDATA[Does your website work as a 24/7 sales tool, bringing in sales leads even when you sleep? Or are you having a problem with your website?
Why are you not getting more visitors that contact you or buy from you?
Could you use search engine optimisation, Google Adwords and powerful website content to get more online visitors, [...]<p class="tags">&nbsp;</p>


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		<title>Online Advertising = Effective Advertsing</title>
		<link>http://www.3r.ie/marketing-blog/online-advertising-effective-advertsing/</link>
		<comments>http://www.3r.ie/marketing-blog/online-advertising-effective-advertsing/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 09:04:38 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[advertising effectiveness]]></category>
		<category><![CDATA[effective advertising]]></category>
		<category><![CDATA[effective online advertising]]></category>
		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://www.3r.ie/marketing-blog/online-advertising-effective-advertsing/</guid>
		<description><![CDATA[<p><img src="http://www.3r.ie/images/articles/think1.jpg" alt="Online Advertising &#124; Effective Advertising &#124; Effective Online Advertising" title="Online Advertising &#124; Effective Advertising &#124; Effective Online Advertising" align="left" style="margin:0 10px 10px 0">

 Yes it is true; you only pay when someone clicks on your ad! </p>
<p>Sp your ad better be relevant and then when your prospective customer clicks on the ad, the first page they see should also be relevant to what they want, thus encouraging them to take action to either contact you or buy from you. </p>
<p>So which form of advertising should you use for your company? </p>
<p>Click here to learn more about <a href="http://www.3r.ie/resources/marketing_articles/google_adwords.htm" title="Online Advertising &#124; Effective Advertising &#124; Effective Online Advertising">Effective Online Advertising</a>.</p>
<p class="tags">Technorati Tags: <a href="http://technorati.com/tags/effective+advertising" rel="tag">effective advertising</a>, <a href="http://technorati.com/tags/online+advertising" rel="tag">online advertising</a>, <a href="http://technorati.com/tags/effective+online+advertising" rel="tag">effective online advertising</a>, <a href="http://technorati.com/tags/advertising+effectiveness" rel="tag">advertising effectiveness</a></p>


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