This was a question I was asked recently, well more like a statement – they just plain said “I want higher rankings in Google!”

I said, “That is great, so what will higher rankings in Google, actually do for you?”

And they were stumped, you see they just thought that to get a higher ranking in Google would be all they needed to do. After continuing to ask few questions, what they really wanted was

“A higher ranking in Google, so that they would get more visitors and that would mean more sales.”

So we looked at their website, by the way, in case you might not be aware, these guys had visited www.turbocharge-website.com and they wanted obviously to have more online sales.

And what was even more interesting was that no matter how high we would have got their website on the Google rankings, they still would not have sold a thing, because the content sucked!

Now, while this is work in progress and after being so rude, I can’t tell you who wanted a higher ranking in Google, let’s suffice to say, once they had

1. Clear and compelling content,
2. that related to what their visitors wanted
3. and they had a clear call to action,

they were sorted. Guess what – online sales went up!