Some things are outside of our control and we simply can’t affect them, so unless you are one of the people on the inside and you have successfully lobbied Brian Cowen, then your views will not change the budget 2008.

So what can you change – that will dramatically affect how well your business fares?

First you must have a can do attitude – this means that you will do everything within your power to ensure you get the best result. This means that if there was a way to increase your marketing leads or close more sales you would take it. Wouldn’t you.

Who has never heard about «environmentally friendly choices»? 

In our everyday life, it is translated by the use of natural energy or by watching our water or heating consumption, by doing the waste separation for recycling purpose, etc. Everywhere around us, we all are asked to be good “green citizens”. This matter of environmental awareness has become a complete part of our daily life in the society. 

People, more and more, tend to be this green citizen, and the way for them to be green, is to eat green, to drink green, to use green, to consume green. 

Imagine giving the barman €5 for a pint and only receiving a 1/2 pint! You would be rightly annoyed

And yet the advertising gurus would have us believe that only 50% of advertising actually works – and we don’t know which 50%!

So, if you care about your budget, your reputation and the value for money you receive when marketing, you probably should ask yourself

What are the main benefits of measuring your advertising campaigns?

Advertising is an area where the effectiveness of its spending is being widely discussed. Do you know the difference between effectiveness and efficiency?

You may wish to check out the article.

You may be aware of new techniques that other marketers might not want you to know about
http://www.3r.ie since we are
dedicated to helping you become even more successfuljust post any question on sales or marketing.

Made you look, made you stare – the only thing worse than being talked about, is NOT being talked about.Bland headlines, like dowdy clothes, never draw a second glance – so wear your headlines with the same pride you wear your clothes.

If you are not sure how to write a stunning headline, maybe you might want to learn – or maybe you might want to take the lazy option and have someone write headlines to boost your sales

Only you know – so maybe in 4 weeks you might wonder why you waited and did not – do it now!

Got you thinking – haven’t I?

3R Service: Creating Compelling Content

You may be aware of new techniques that other marketers might not want you to know about
http://www.3r.ie since we are
dedicated to helping you become even more successfuljust post any question on sales or marketing.

Hello People!

The story of building up a perfect web site continues. After creating a killer meta tags, your way is to concentrate on your headings and links. What words should you have there?

Headings & Links

Headings are a very important attention-grabbing essence of your landing page. People will not read your entire page. That’s why it is smart to divide your page into short paragraphs and to highlight each of them with a killer headline which will not only catch their attention, but also tell them in a second what the whole paragraph is about.For the SEO purposes, make sure that your headlines are marked < h1 >Headline#1 < / h1 >, <>Headline#2 < / h2 >etc. and that they are stuffed with your best keywords. Apart from the keywords, use words like “free, proven, benefit, first, discover, complete, exclusive, how to…” in order to gain people’s attention.

Another important part of a landing page are the links. As mentioned already, your links should not direct visitors to your home page or elsewhere other than the next step towards reaching your goal. What is also relevant, is the anchor text, i. e. the clickable text of the hyperlink – for the SEO purposes, stuff it with your keywords as well, don’t leave it just as “Click here to sign up”, but mention your product as well: “Click here to sign up for the Search Optimisation Workshop now”.

How to Combine Headings and Links Keywords

Here is an example if your landing page promotes a newsletter with free marketing, sales and leadership articles.Headings Keywords:

interesting articles
valuable articles
free articles

Links Keywords:

marketing articles
sales articles
leadership articles

This means a capture on the whole list of keyword searchphrases:interesting marketing articles
valuable marketing articles
free marketing articles
interesting sales articles
valuable sales articles
free sales articles
interesting leadership articles
valuable leadership articles
free leadership articles

When you next find your self struggling with time management, you may wish to follow this tip:

• 1. Get a blank diary or note book and mark 2 weeks worth of time slots with 1/2 hour intervals

2. Write everything you do in each time slot

3. Review after 2 weeks and decide what you should be doing – and then just do it!

Be amazed at what you really do and then at how your whole perspective to what you do changes!

You may be aware of new techniques that other marketers might not want you to know about
http://www.3r.ie since we are dedicated to helping you become even more successfuljust post any question on sales or marketing.

Conducting a customer survey lets you finally realise what your customers actually value about your offering.Do you really know what they want?

How could you possibly create a marketing campaign without knowing what your core value proposition is?

So go on ask your customers, find out who they are and what compells them to buy from you – there are also 3 other benefits you can get from it as well – go check out the link to the full article.

You may be aware of new techniques that other marketers might not want you to know about
(http://www.3r.ie) since we are
dedicated to helping you become even more successfuljust post any question on sales or marketing.

Marketing Tip: Are you speaking in the language of your customer about their needs, wants and pains. 92% of people purchase based on wants – yet they justify them with needs! I mean who actually needs a BMW, yet people who buy them convince themeselves as to why they really need it, maybe because it shows their customers that they are successful. People also buy because of pains – maybe their previous car broke down.So in your marketing message, use both the propects pain or problem and then tell them how they can achieve their desires by purchasing. For good measure you might want to remind them what their life would be like without having made the purchase!

Check out this marketing article for more detail.

Good luck and may your profits grow.

You may be aware of new techniques that other marketers might not want you to know about
(http://www.3r.ie) since we are
dedicated to helping you become even more successfuljust post any question on sales or marketing.

I have to apologise here and now – I have been a bad blogger!So in attempt to remedy it I am going to give you two amazing tips – one in sales and one in marketing

Sales Tip: When listening to a client or prospect, it is vital to listen intently and not to be thinking about your next question – so the tip to help you with this is to press the tip of your tongue against the back of your top fron teeth – apart from not being able to speak – it actually acutely focuses your concentration.

Marketing tip: Trade places with your customers – put on your customers eyes and ears and ask your self does your marketing message make sense to them – Speak your customers language and they will hear you.

You may be aware of new techniques that other marketers might not want you to know about
(http://www.3r.ie) since we are
dedicated to helping you become even more successfuljust post any question on sales or marketing.

Well, I do not think that this guestion is of the same significance as Hamlet’s To-be-or-not-to-be? question. In other words, sometimes you can survive even if you do not advertise as well. What are the reasons then for the popularity of advertising of all kinds among the marketing managers?These advantages of advertising come to mind at once:

- It addresses a mass audience.
- It has strong effects on brand awareness.
- It builds relationships and (hopefully positive) feelings towards your brand.
- It creates a picture of the promoted product and places it in people’s minds.
- It creates a unique selling proposition.
- It can enhance the value of the brand.

I believe there are many more of advantages to advertising.

But there are also a few drawbacks:

- Advertising costs money.
- Business leaders are often against high advertising budgets.
- It is hard to measure its effect.
- There is always a risk that the campaign will not be successful, that the audience will not be convinced by it.
- There are other more efficient means of marketing communication that will increase your sales with much lower expenditure.

Again there are certainly more disadvantages. So why we do not stop throwing money into the ‘advertising bin’?

There is one piece of advice on this. You should always make sure that what you do is effective, i. e. that any single cent you spend creates relevant value in terms of higher revenues, increased profits or at least more sales leads.

To achieve this it is strongly recommended to aim directly at your correct target market. If you sell language study stays abroad for example, you should aim at a particular group of people who you would like to offer your services to. Then look for ways how to attract them.

In some areas of business, especially in the B2B sector, advertising is often replaced by other more effective ways of creating new relationships with prospects, such as referrals, testimonials, speaking at conferences, publishing articles etc.

And the Winner Is…

Well, it depends on your business, your situation, the product you offer and everything and everyone you are dealing with and that is dealing with you. You are the only expert in your own business and you are responsible for its success. Nobody else can make the decision for you. I have just outlined several ideas you can follow on your way towards the correct decision. I hope this step will lead you to success!