3R Sales & Marketing Online Blog » marketing

Digital Marketing: Dare to Advertise on Radio/TV?

Simona Rusnakova — Thu, 08 Dec 2011 23:09:30 +0000

Needless to say, if you decided to run an ad campaign in a radio or on TV, you probably know your reasons. Just make sure you know that the listenership is relevant to customers and that you don’t waste too much advertising space on people who will never buy your products. For your, you probably want [...]

Marketing: Do You Advertise in Print? Whenever you consider marketing in print media, such as newspapers...
How Should You Plan Your Marketing Campaigns? Once you know how you want to approach individual customer...
Three Killer Tips to Boost Your Advertising Effectiveness 1. Appropriate Structure There is a special 4mat you should...

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5 Steps of Success in Marketing and Public Relations

Simona Rusnakova — Tue, 29 Nov 2011 23:13:40 +0000

What is the image of your your company in public? Do you know which tools you can use free to get your name out there? How can you work with media people in a way beneficial to both sides? To succeed in public relations and marketing, here are a few things you need to master: Know how [...]

How Can You Write a Press Release That Will Break the News There are tons of news every day, reaching us from...
What Is the Key to Social Media Success? Friends. This doesn’t mean you need to know thousands of...
3 Steps When Choosing Keywords for Online Marketing Success The first step of your SEO (after you have optimised...

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Cost-Effective Marketing: Can Your Brochures Actually Work?

Simona Rusnakova — Thu, 27 Oct 2011 23:06:36 +0000

When selling particular your service, it is a good idea to summarize it in a simple brochure – again, with some very specific content. Below you can see a few ideas on what should a successful brochure contain: Front Page Attention grabbing image that is attractive to customers Your logo Powerful Heading Message that addresses a customers’ problem or responds to [...]

Could You Turn an Exhibition Stand into Contacts Collection SuperMachine? If you ever considered attending an exhibition on the “other”...
What to Do When Adwords Do Not Work There are three critical situations you might come across when...
Marketing Message: How to Describe Your Products Effectively Successful marketers all share a common trait; they are passionate...

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How Can You Write a Press Release That Will Break the News

Simona Rusnakova — Tue, 11 Oct 2011 23:14:07 +0000

There are tons of news every day, reaching us from papers, radio, TV and whatever else. However, sometimes your own company becomes a part of this news world, and you will probably want to make it look as good as possible. A press release is basically an article informing the public about particular events. These should [...]

5 Steps of Success in Marketing and Public Relations What is the image of your your company in public?...
Marketing: Do You Advertise in Print? Whenever you consider marketing in print media, such as newspapers...
Social Media: Create Groups for Customers and Interested Prospects If you are looking for a free way to promote...

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Could You Turn an Exhibition Stand into Contacts Collection SuperMachine?

Simona Rusnakova — Thu, 29 Sep 2011 23:13:18 +0000

If you ever considered attending an exhibition on the “other” side, as an exhibitor, here are a few tips that could help: Pick an exhibition where customers go Check how many people will attend and how many of them are your potential customers Plan and book early – you might get a discount Create [...]

Ebooks as a Free Gift? An ebook, or, electronic book, as it is called, is...
Cost-Effective Marketing: Can Your Brochures Actually Work? When selling particular your service, it is a good idea...
8 Steps to Successful Ezines and Newsletters After you have succeeded in bringing customers interested in your...

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Marketing Effectiveness: What Is the Right Metrics for Your Company?

Simona Rusnakova — Tue, 30 Aug 2011 23:35:20 +0000

A very important point to keep in mind with any marketing is that you must test, test, and test again. A few hours spent ensuring that you are using correct messages can save months of useless promotion, and tons of marketing money. An essential part of your testing is having a method in place that allows [...]

13 Vital Metrics for Setting Marketing Budget Are you absolutely sure that your marketing budget could not...
Tracking Success of Individual Marketing Campaigns Do you know how effective is your your marketing? Which...
Having the Right Marketing Messages Can Double Profits! Once you have a few very powerful marketing messages that...

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Having the Right Marketing Messages Can Double Profits!

Peter Lawless — Wed, 17 Aug 2011 12:06:47 +0000

Once you have a few very powerful marketing messages that enable customers to see clearly the value in your products and when they hear what is in it for them, it will feel good to buy from you. So think about the following when you put the headline on your next flyer: How could you polish the [...]

So What Is the Right Marketing Message? This part of marketing can be one of the most...
Marketing Message: How to Describe Your Products Effectively Successful marketers all share a common trait; they are passionate...
Marketing Effectiveness: What Is the Right Metrics for Your Company? A very important point to keep in mind with any...

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How to Track Your Brochure Campaigns

Simona Rusnakova — Tue, 02 Aug 2011 13:03:25 +0000

Probably the best way of tracking the effectiveness of your brochures would be to ask your customers where they heard about you and when they mention the brochures, you will know where they came from. You will then have to make a note about where a particular customer heard about you, so that you can track [...]

How to Track Print Advertising in Different Advertising Media Here are a few tips that could help you evaluate...
Tracking Success of Individual Marketing Campaigns Do you know how effective is your your marketing? Which...
How Should You Plan Your Marketing Campaigns? Once you know how you want to approach individual customer...

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Making the Most of Advertising & Direct Mail

Simona Rusnakova — Mon, 01 Aug 2011 20:23:59 +0000

Have you tried various forms of cost-effective marketing and do you know how to use them effectively so that you get the maximum results? Are your campaigns planned carefully, or do you just passively react to the special offers of ad sellers? What if there was a way to measure what worked and what didn’t so [...]

3 Keys to Making Your Advertising a Success 1. Setting Goals and Measuring Advertising Effectiveness Before you dive...
How Can Your Customers Help You with Referral Marketing? By showing them what they stand to gain from giving...
Three Killer Tips to Boost Your Advertising Effectiveness 1. Appropriate Structure There is a special 4mat you should...

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Creating Your Marketing Plan

Peter Lawless — Wed, 27 Jul 2011 12:06:47 +0000

Does your current marketing strategy achieve your revenue objectives? Do you know how to set the right goals to get ‘there’? Without enquiries from customers that you can convert into sales you will fail – FACT. So do you know precisely where you are going to get your leads from? Does your current marketing plan really outline your [...]

Purpose and Mission of Your Marketing Plan Your marketing plan is a document that clearly states why...
How Should You Plan Your Marketing Campaigns? Once you know how you want to approach individual customer...
What Does Marketing Mean to You? Sometimes it might be a good idea to outline goals...

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