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Your marketing plan is a document that clearly states why you are in business, what you have to offer your customers, how to retain existing customers, how to price your products competitively and profitably and provides a plan of action to follow to retain and grow your existing customer base.

Bearing in mind that you are a small business, the strategies outlined here are practical and take into account the importance of obtaining a measurable return on effort and money expended on any marketing activities.

Today the marketplace is very competitive and changes constantly; that is why you need to update your marketing plan regularly, at least once a year.

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In order to run
smoothly a wheel needs to be balanced. In order to have a stream of qualified
leads coming in to the business, you need to ensure that your marketing wheel
is smooth and continually turning

Extensive
research has shown that for marketing to be effective you need to have at least
7 distinct strands to any campaign over a period of time.

3R™ has created a small
business marketing strategy called ADSPORT™. In this article we have outlined the brief details
of ADSPORT, and given some examples of 
each of the seven strands as way of explanation.

Technorati Tags: marketing plan, marketing planning, marketing strategy, marketing tactics, marketing, marketing ireland, marketing success