3R Sales & Marketing Online Blog » marketing strategy

Creating Your Marketing Plan

Peter Lawless — Wed, 27 Jul 2011 12:06:47 +0000

Does your current marketing strategy achieve your revenue objectives? Do you know how to set the right goals to get ‘there’? Without enquiries from customers that you can convert into sales you will fail – FACT. So do you know precisely where you are going to get your leads from? Does your current marketing plan really outline your [...]

Purpose and Mission of Your Marketing Plan Your marketing plan is a document that clearly states why...
How Should You Plan Your Marketing Campaigns? Once you know how you want to approach individual customer...
What Does Marketing Mean to You? Sometimes it might be a good idea to outline goals...

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What Is the Gist of Your Marketing Strategy?

Peter Lawless — Wed, 20 Apr 2011 12:06:47 +0000

Even though there are lots of definitions of various marketing strategies, and some of them might get really complicated, you can take the simple and smart approach – strategy can be basically anything – you just need to define it, take action and measure the outcome so that you can improve it in future. However, probably [...]

Having the Right Marketing Messages Can Double Profits! Once you have a few very powerful marketing messages that...
What Does Marketing Mean to You? Sometimes it might be a good idea to outline goals...
So What Is the Right Marketing Message? This part of marketing can be one of the most...

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What Does Marketing Mean to You?

Peter Lawless — Wed, 30 Mar 2011 22:59:53 +0000

Sometimes it might be a good idea to outline goals you would like to achieve in marketing. By answering the following questions, you will start seeing your your company from a slightly different perspective – and this will help you focus on the right things. This exercise is meant to bring you to the planning mode [...]

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Purpose and Mission of Your Marketing Plan Your marketing plan is a document that clearly states why...

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Purpose and Mission of Your Marketing Plan

Simona Rusnakova — Sat, 12 Feb 2011 07:50:50 +0000

Your marketing plan is a document that clearly states why you are in business, what you have to offer your customers, how to retain existing customers, how to price your products competitively and profitably and provides a plan of action to follow to retain and grow your existing customer base.

Bearing in mind that you are a small business, the strategies outlined here are practical and take into account the importance of obtaining a measurable return on effort and money expended on any marketing activities.

Today the marketplace is very competitive and changes constantly; that is why you need to update your marketing plan regularly, at least once a year.

Creating Your Marketing Plan Does your current marketing strategy achieve your revenue objectives? Do...
Making the Most of Advertising & Direct Mail Have you tried various forms of cost-effective marketing and do...
How Should You Plan Your Marketing Campaigns? Once you know how you want to approach individual customer...

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Marketing in Ireland: What Do Customers Really Value?

Simona Rusnakova — Wed, 16 Jun 2010 22:49:27 +0000

It does not have to be specifically Ireland, but whatever country you are marketing your product in, it is vital that you identify your customers’ Desires – what do they really want, because a lot of purchases are based on wants not needs – I mean who [...]

Marketing Experts: How Would You Describe Your Customers? Although you probably deal with various customers, there always prevail...

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How Should You Set Your Marketing Budget?

Peter Lawless — Thu, 29 Apr 2010 12:05:58 +0000

You should have a general idea of how many leads you need to generate from individual marketing campaigns, where to get them and how much money you can spend to get these leads next year. However, when setting up a marketing budget, it is crucial that we allocate it to the most profitable customer groups [...]

What Is the Gist of Your Marketing Strategy? Even though there are lots of definitions of various marketing...
What Does Marketing Mean to You? Sometimes it might be a good idea to outline goals...

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How to Define Marketing Mix Sensibly?

Simona Rusnakova — Tue, 20 Apr 2010 07:10:45 +0000

Would you like to find an easy way to explain marketing to people who haven't heard about 4P's? How to define marketing mix to students so that they not only understand it, but also are able to use it in future for their businesses?

Well, here's my little story on how we did it.

Purpose and Mission of Your Marketing Plan Your marketing plan is a document that clearly states why...

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Marketing Strategy: Who Is Your Biggest Competitor?

Simona Rusnakova — Wed, 17 Mar 2010 22:55:10 +0000

First of all, you should find out what is the status quo of your prospects. In other words, what are customers likely to have in place right now, instead of using your products. When you are aware of these, it will make it easier to communicate with your prospects, since you will be able to show [...]

Purpose and Mission of Your Marketing Plan Your marketing plan is a document that clearly states why...

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How to Know whether Your Marketing Is Any Good

Peter Lawless — Tue, 16 Mar 2010 12:06:47 +0000

So you are in marketing. Well done. Since you might even be a marketing expert, and know the marketing industry outside out, we won’t bother you too much with basics. However, we found it important to point out on the major aspects of choosing the right target market, so that you are fully aware of [...]

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10 Key Indicators of Your Campaigns Performance

Simona Rusnakova — Thu, 04 Mar 2010 12:08:11 +0000

If you want your marketing strategy to prove effective, at the end of the year we need to check whether you stuck with the plan and how well you did with the individual campaigns. Here is a clear description of what you should measure: Campaign Start – When did the campaign start? Expected # Leads – How many [...]

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