If you want your marketing strategy to prove effective, at the end of the year we need to check whether you stuck with the plan and how well you did with the individual campaigns.

Here is a clear description of what you should measure:

• Campaign Start – When did the campaign start?
• Expected # Leads – How many potential customers do you expect to contact you after the campaign?
• Actual # Leads – How many leads did you actually get so far?
• Expected # Sales – How many customers do you expect to buy from you after the campaign?
• Actual # Sales – How many sales did you actually get so far?
• Expected Sales Value – How much sales will the campaign generate?
• Actual Sales Value – How much sales did the campaign generate so far?
• Expected Budget – What is your budget for the campaign? How much will you spend?
• Actual Budget – How much did you spend so far on the campaign?
• Return on Investment – How much sales did $1 of actual budget generate?

If you manage to measure these indicators regularly, you’ll be able to soon evaluate your marketing strategy, even by comparing the results on a monthly basis.

One of the crucial aspects of your marketing is the right targeting – what type of customers will be most profitable for you to aim at?

Have you applied your familiarity and experience with the existing customers in choosing areas of the main focus for future?

• Identify new opportunities in the your market
• Know who to target and how to identify potential buyers
• Understand who are the strongest influencers within customers
• Have a basis for creating your success marketing strategy and realistic goals

This way you will be able to not only make sure you have the right marketing strategy in place, but actually that it’s all aligned with your target market’s needs.

What would Brian Boru have done faced with 10th century marauders
wielding 20th century weapons? He would not have had a hope! That is
what imagery does for marketing.To be honest, without ammunition, the

Vikings actually would not have
had a hope. For a start, Brian and his gang of Celts, would not have
known what the machine guns were, and secondly, the Vikings would not
have had any other weapons to combat the fury of the zealous Celts.

Click here to learn more about Unique Value Proposition

Technorati Tags: marketing strategy, increase sales, unique value proposition, customers, marketing

In order to run
smoothly a wheel needs to be balanced. In order to have a stream of qualified
leads coming in to the business, you need to ensure that your marketing wheel
is smooth and continually turning

Extensive
research has shown that for marketing to be effective you need to have at least
7 distinct strands to any campaign over a period of time.

3R™ has created a small
business marketing strategy called ADSPORT™. In this article we have outlined the brief details
of ADSPORT, and given some examples of 
each of the seven strands as way of explanation.

Technorati Tags: marketing plan, marketing planning, marketing strategy, marketing tactics, marketing, marketing ireland, marketing success

Have you ever heard of the two peaks of motivation? Wants and pains are something we are moving towards and away from – so how do professional marketing companies use this knowledge to sell more for their clients?

Let’s explore the area of your clients’ needs, wants and pains.

Technorati Tags: marketing companies, marketing, marketing strategy, marketing planning, needs, wants, pains

So how can you get more clients for your business? Is it possible to achieve any results with marketing? How can you grow your business and make sure you get reasonable return on every cent you spend?

The following article will unveil the secret set of steps to stick to if you take this seriously and if you want to see results from your business marketing soon.

Technorati Tags: business marketing, marketing, marketing strategy, business marketing services, grow your business

Your marketing plan is a document that clearly states why you are in business, what you have to offer your customers, how to retain existing customers, how to price your products competitively and profitably and provides a plan of action to follow to retain and grow your existing customer base.

Bearing in mind that you are a small business, the strategies outlined here are practical and take into account the importance of obtaining a measurable return on effort and money expended on any marketing activities.

Today the marketplace is very competitive and changes constantly; that is why you need to update your marketing plan regularly, at least once a year.

Technorati Tags: marketing plan, marketing planning, marketing strategy, marketing tactics, marketing, marketing ireland, marketing success

How could you make the best use of your marketing when in the economic recession? Is it possible to be smart and do it effectively, without spending lots of money? This marketing article will give you a idea of what is the best way to interact with your clients who will actually do most of your creative marketing for you!

Just remember, in difficult times, you need to build relationships and trust. And here come our 3R’s – Relationships Reap Results in Marketing.

Technorati Tags: role of marketing, relationships, customers, clients, challenging times, recession, economic recession, marketing strategy, marketing planning

Would you like to find an easy way to explain marketing to people who haven’t heard about 4P’s? How to define marketing mix to students so that they not only understand it, but also are able to use it in future for their businesses?

Well, here’s my little story on how we did it.

Once I was giving a class on marketing - it was aimed at people thinking about starting their own businesses – I was saying our usual stuff about leads, sales and relationships with clients. Basically, that if you want to market your products, go to your potential customers first. No complicated science, just ask them, let them try the product and ask them for feedback. This will tell you an awfully lot about how to promote yourself. If you are interested in reading more about ‘what we preach‘ in marketing, read this article.

Students were giving examples of their own clients, saying about the vision for their businesses, they were taking notes – not of what I said, but they were scribbling their own thoughts that had been provoked by my questions. 

The class was very interactive and people wrote parts of their future marketing plans on the spot.

Anyway, after my ‘lecture’ there was another one scheduled and it was given by a guy who seemed to be more teacher-like – skilled in how to educate people and how to explain marketing…

And he carried on defining marketing mix as 4 P’s – product, price, place and promotion. Giving a short description of every one of them and the students were vigorously recording every single word of the brilliant definitions.

The atmosphere became quite dull and harsh. With a sigh of release when the bell came, people left the class with books of marketing scribbled by their own hands.

I was just wondering – what did they get from the second part, what was in it? What is the use of knowing a definition of promotion by heart when they don’t have a clue how to apply it for their own business? People who were there don’t really need to understand marketing mix as a set of rigid definitions. What they are really looking for, is the know-how, so that they know what to do next.

This is the way we teach marketing when we run sales and marketing workshops for companies and business owners in Ireland. We give them a road map they can follow – a step-by-step action plan they can follow, starting the next day.

Technorati Tags: marketing, define marketing, marketing strategy, marketing plan, marketing planning, marketing mix, define marketing mix, how to define marketing, marketing ireland

Many people struggle with headlines that truly demonstrate the value of their offering.

So does your message include your company name?

If it does, you are already wasting 50% of the time a new prospect will spend deciding whether or not to contact you.

If the next 50% isn’t so compelling, you might as well take your marketing budget and flush it down the toilet.

Value, value, value – where do you add value to your clients? What is their biggest problem?

“Struggling to attract more leads.” If you knew the magic formula for attracting more clients, you would probably make a lot more money, wouldn’t you?

It’s obvious, if you’ve read this far, that we know how to attract people with problems with marketing.

So if you want to increase your return from marketing and attract more clients, either call us on +353 1 201 7102 or click here and fill out our Business Health Check Form because it’s FREE and it’s the first step to your success.

Technorati Tags: marketing strategy, increase sales, marketing messages, marketing plan, more sales, more clients, attract clients