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	<title>Sales and Marketing Blog &#187; marketing planning</title>
	<atom:link href="http://www.3r.ie/marketing-blog/tag/marketing-planning/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.3r.ie/marketing-blog</link>
	<description>Ultimate Sales and Marketing Tips for Irish Business Owners</description>
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		<title>How to Define Marketing Mix Sensibly?</title>
		<link>http://www.3r.ie/marketing-blog/how-to-define-marketing-mix/</link>
		<comments>http://www.3r.ie/marketing-blog/how-to-define-marketing-mix/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 07:10:45 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[define marketing]]></category>
		<category><![CDATA[define marketing mix]]></category>
		<category><![CDATA[how to define marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing ireland]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://www.3r.ie/marketing-blog/how-to-define-marketing-mix/</guid>
		<description><![CDATA[<p><a href="http://www.3r.ie/marketing-blog/how-to-define-marketing-mix/" title="define marketing, define marketing mix, how to define marketing, marketing, marketing ireland, marketing mix"><img src="http://www.3r.ie/images/articles/mix.jpg" width="100" height="100" alt="define marketing, define marketing mix, how to define marketing, marketing, marketing ireland, marketing mix" border="0" style="margin:0 10px 10px 0" align="left"></a>Would you like to find an easy way to <b>explain marketing to people who haven't heard about 4P's</b>? How to define marketing mix to students so that they not only understand it, but also are able to <b>use it in future for their businesses</b>?</p><p>Well, <a href="http://www.3r.ie/marketing-blog/how-to-define-marketing-mix/" title="define marketing, define marketing mix, how to define marketing, marketing, marketing ireland, marketing mix">here's my little story on how we did it.</a> </p><p class="tags">&nbsp;</p>


Related posts:<ol><li><a href='http://www.3r.ie/marketing-blog/marketing-ireland-do-you-know-your-customers/' rel='bookmark' title='Permanent Link: Marketing Ireland: Do You Know Your Customers?'>Marketing Ireland: Do You Know Your Customers?</a> <small>When was the last time you reminded yourself why you...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/purpose-and-mission-of-your-marketing-plan/' rel='bookmark' title='Permanent Link: Purpose and Mission of Your Marketing Plan'>Purpose and Mission of Your Marketing Plan</a> <small>Your marketing plan is a document that clearly states why...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/marketing-glossary-terms/' rel='bookmark' title='Permanent Link: 7 Must-Know Marketing Terms'>7 Must-Know Marketing Terms</a> <small>Although marketing consultants should do their best to use a...</small></li>
</ol>

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		<title>Purpose and Mission of Your Marketing Plan</title>
		<link>http://www.3r.ie/marketing-blog/purpose-and-mission-of-your-marketing-plan/</link>
		<comments>http://www.3r.ie/marketing-blog/purpose-and-mission-of-your-marketing-plan/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 07:50:50 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing ireland]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing success]]></category>
		<category><![CDATA[marketing tactics]]></category>

		<guid isPermaLink="false">http://www.3r.ie/marketing-blog/purpose-and-mission-of-your-marketing-plan/</guid>
		<description><![CDATA[<p><a href="http://www.3r.ie/services/marketing_services/kickstart-marketing.htm" title="marketing plan, marketing planning, marketing strategy, marketing tactics, marketing, marketing ireland, marketing success"><img src="http://www.3r.ie/images/articles/marketing4.jpg" width="100" height="100" alt="marketing plan, marketing planning, marketing strategy, marketing tactics, marketing, marketing ireland, marketing success" border="0" style="margin:0 10px 10px 0" align="left"></a>Your <b><a href="http://www.3r.ie/services/marketing_services/kickstart-marketing.htm" title="marketing plan, marketing planning, marketing strategy, marketing tactics, marketing, marketing ireland, marketing success">marketing plan</a></b> is a document that clearly states <b>why you are in business</b>, what you have to offer your customers, how to retain existing customers, <b>how to price your products competitively</b> and profitably and provides a plan of action to follow to retain and grow your existing customer base.</p><p>Bearing in mind that you are a small business, <b>the strategies outlined here are practical</b> and take into account the importance of <a href="http://www.3r.ie/services/marketing_services/kickstart-marketing.htm" title="marketing plan, marketing planning, marketing strategy, marketing tactics, marketing, marketing ireland, marketing success">obtaining a measurable return</a> on effort and money expended on any marketing activities.</p><p>Today the marketplace is very competitive and changes constantly; that is why you need to <a href="http://www.3r.ie/services/marketing_services/kickstart-marketing.htm" title="marketing plan, marketing planning, marketing strategy, marketing tactics, marketing, marketing ireland, marketing success">update your marketing plan regularly</a>, at least once a year.</p><p class="tags">Technorati Tags: <a href="http://technorati.com/tags/marketing+plan" rel="tag">marketing plan</a>, <a href="http://technorati.com/tags/marketing+planning" rel="tag">marketing planning</a>, <a href="http://technorati.com/tags/marketing+strategy" rel="tag">marketing strategy</a>, <a href="http://technorati.com/tags/marketing+tactics" rel="tag">marketing tactics</a>, <a href="http://technorati.com/tags/marketing" rel="tag">marketing</a>, <a href="http://technorati.com/tags/marketing+ireland" rel="tag">marketing ireland</a>, <a href="http://technorati.com/tags/marketing+success" rel="tag">marketing success</a></p>


Related posts:<ol><li><a href='http://www.3r.ie/marketing-blog/how-should-you-outline-your-marketing-plan/' rel='bookmark' title='Permanent Link: 3 Vital Parts of Your Strategic Marketing Plan'>3 Vital Parts of Your Strategic Marketing Plan</a> <small>In order to survive in today&#8217;s constantly changing and very...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/creating-your-marketing-plan/' rel='bookmark' title='Permanent Link: Creating Your Marketing Plan'>Creating Your Marketing Plan</a> <small>Does your current marketing strategy achieve your revenue objectives? Do...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/making-the-most-of-your-marketing-plan/' rel='bookmark' title='Permanent Link: Making the Most of Your Marketing Plan'>Making the Most of Your Marketing Plan</a> <small>You work with a marketing planning consultant, get your marketing...</small></li>
</ol>

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		<title>Making the Most of Your Marketing Plan</title>
		<link>http://www.3r.ie/marketing-blog/making-the-most-of-your-marketing-plan/</link>
		<comments>http://www.3r.ie/marketing-blog/making-the-most-of-your-marketing-plan/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 10:40:06 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[plan]]></category>

		<guid isPermaLink="false">http://www.3r.ie/marketing-blog/?p=293</guid>
		<description><![CDATA[You work with a marketing planning consultant, get your marketing plan done, pay a significant amount of money &#8211; and then let it get lost among other papers on your desk. Sounds familiar?
Well, the value of marketing planning really is in the ability to take action and execute the plan. This is why we, before [...]<p class="tags">Technorati Tags: <a href="http://technorati.com/tags/marketing+plan" rel="tag">marketing plan</a>, <a href="http://technorati.com/tags/marketing+planning" rel="tag">marketing planning</a>, <a href="http://technorati.com/tags/marketing+strategy" rel="tag">marketing strategy</a></p>


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<li><a href='http://www.3r.ie/marketing-blog/creating-your-marketing-plan/' rel='bookmark' title='Permanent Link: Creating Your Marketing Plan'>Creating Your Marketing Plan</a> <small>Does your current marketing strategy achieve your revenue objectives? Do...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/how-should-you-outline-your-marketing-plan/' rel='bookmark' title='Permanent Link: 3 Vital Parts of Your Strategic Marketing Plan'>3 Vital Parts of Your Strategic Marketing Plan</a> <small>In order to survive in today&#8217;s constantly changing and very...</small></li>
</ol>

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		<title>Your Practical Marketing Action Plan</title>
		<link>http://www.3r.ie/marketing-blog/practical-marketing-action-plan/</link>
		<comments>http://www.3r.ie/marketing-blog/practical-marketing-action-plan/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 07:00:29 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing ireland]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing success]]></category>
		<category><![CDATA[marketing tactics]]></category>

		<guid isPermaLink="false">http://www.3r.ie/marketing-blog/practical-marketing-action-plan/</guid>
		<description><![CDATA[<p><a href="http://www.3r.ie/resources/marketing_articles/adsport.htm" title="marketing plan, marketing planning, marketing strategy, marketing tactics, marketing, marketing ireland"><img src="http://www.3r.ie/images/articles/bicycle.jpg" width="100" height="100" alt="marketing plan, marketing planning, marketing strategy, marketing tactics, marketing, marketing ireland" border="0" style="margin:0 10px 10px 0" align="left"></a>In order to run smoothly a wheel needs to be balanced. In order to <b>have a stream of qualified leads</b> coming in to the business, you need to <b>ensure that your marketing wheel is smooth</b> and continually turning.</p><p>Extensive research has shown that for marketing to be effective you need to have at least 7 distinct strands to any campaign over a period of time.</p><p>3R™ has created a <a href="http://www.3r.ie/resources/marketing_articles/adsport.htm" title="marketing plan, marketing planning, marketing strategy, marketing tactics, marketing, marketing ireland">small business marketing strategy called ADSPORT™</a>. In <a href="http://www.3r.ie/resources/marketing_articles/adsport.htm" title="marketing plan, marketing planning, marketing strategy, marketing tactics, marketing, marketing ireland">this article</a> we have outlined the brief details of <a href="http://www.3r.ie/resources/marketing_articles/adsport.htm" title="marketing plan, marketing planning, marketing strategy, marketing tactics, marketing, marketing ireland">ADSPORT</a>, and given some examples of&#160; each of the seven strands as way of explanation.</p><p class="tags">Technorati Tags: <a href="http://technorati.com/tags/marketing+plan" rel="tag">marketing plan</a>, <a href="http://technorati.com/tags/marketing+planning" rel="tag">marketing planning</a>, <a href="http://technorati.com/tags/marketing+strategy" rel="tag">marketing strategy</a>, <a href="http://technorati.com/tags/marketing+tactics" rel="tag">marketing tactics</a>, <a href="http://technorati.com/tags/marketing" rel="tag">marketing</a>, <a href="http://technorati.com/tags/marketing+ireland" rel="tag">marketing ireland</a>, <a href="http://technorati.com/tags/marketing+success" rel="tag">marketing success</a></p>


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<li><a href='http://www.3r.ie/marketing-blog/making-the-most-of-your-marketing-plan/' rel='bookmark' title='Permanent Link: Making the Most of Your Marketing Plan'>Making the Most of Your Marketing Plan</a> <small>You work with a marketing planning consultant, get your marketing...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/how-can-you-track-all-your-campaigns-easily/' rel='bookmark' title='Permanent Link: 10 Key Indicators of Your Campaigns Performance'>10 Key Indicators of Your Campaigns Performance</a> <small>If you want your marketing strategy to prove effective, at...</small></li>
</ol>

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		<title>Why Marketing Companies Ask about Wants</title>
		<link>http://www.3r.ie/marketing-blog/why-marketing-companies-ask-about-wants/</link>
		<comments>http://www.3r.ie/marketing-blog/why-marketing-companies-ask-about-wants/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 07:08:33 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing companies]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[needs]]></category>
		<category><![CDATA[pains]]></category>
		<category><![CDATA[wants]]></category>

		<guid isPermaLink="false">http://www.3r.ie/marketing-blog/why-marketing-companies-ask-about-wants/</guid>
		<description><![CDATA[<p><a href="http://www.3r.ie/resources/marketing_articles/doyouuseNWPinyourmarketingmessage.htm" title="marketing companies, marketing, marketing strategy, marketing planning, needs, wants, pains"><img src="http://www.3r.ie/images/articles/waterfall.jpg" width="100" height="100" alt="marketing companies, marketing, marketing strategy, marketing planning, needs, wants, pains" border="0" style="margin:0 10px 10px 0" align="left"></a>Have you ever heard of the two peaks of motivation? Wants and pains are something we are moving towards and away from - so <b>how do professional marketing companies use this knowledge</b> to <a href="http://www.3r.ie/resources/marketing_articles/doyouuseNWPinyourmarketingmessage.htm" title="marketing companies, marketing, marketing strategy, marketing planning, needs, wants, pains">sell more for their clients</a>?</p><p><a href="http://www.3r.ie/resources/marketing_articles/doyouuseNWPinyourmarketingmessage.htm" title="marketing companies, marketing, marketing strategy, marketing planning, needs, wants, pains">Let's explore the area of your clients' needs, wants and pains.</a></p><p class="tags">Technorati Tags: <a href="http://technorati.com/tags/marketing+companies" rel="tag">marketing companies</a>, <a href="http://technorati.com/tags/marketing" rel="tag">marketing</a>, <a href="http://technorati.com/tags/marketing+strategy" rel="tag">marketing strategy</a>, <a href="http://technorati.com/tags/marketing+planning" rel="tag">marketing planning</a>, <a href="http://technorati.com/tags/needs" rel="tag">needs</a>, <a href="http://technorati.com/tags/wants" rel="tag">wants</a>, <a href="http://technorati.com/tags/pains" rel="tag">pains</a></p>


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</ol>

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		<title>Role of Marketing in Challenging Times</title>
		<link>http://www.3r.ie/marketing-blog/role-of-marketing-in-challenging-times/</link>
		<comments>http://www.3r.ie/marketing-blog/role-of-marketing-in-challenging-times/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 07:35:59 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[challenging times]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[economic recession]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[role of marketing]]></category>

		<guid isPermaLink="false">http://www.3r.ie/marketing-blog/role-of-marketing-in-challenging-times/</guid>
		<description><![CDATA[<p><a href="http://www.3r.ie/resources/marketing_articles/100percentguarantee.htm" title="role of marketing, relationships, customers, clients, challenging times, recession, economic recession, marketing strategy"><img src="http://www.3r.ie/images/articles/role.jpg" width="100" height="100" alt="define marketing, define marketing mix, how to define marketing, marketing, marketing ireland, marketing mix" border="0" style="margin:0 10px 10px 0" align="left"></a>How could you <b>make the best use of your marketing when in the economic recession</b>? Is it possible to be smart and do it effectively, without spending lots of money? <a href="http://www.3r.ie/resources/marketing_articles/100percentguarantee.htm" title="role of marketing, relationships, customers, clients, challenging times, recession, economic recession, marketing strategy">This marketing article</a> will give you a idea of what is the best way to <b>interact with your clients</b> who will actually do most of your creative marketing for you!</p><p>Just remember, in difficult times, you need to <b>build relationships and trust</b>. And here come our 3R's - <a href="http://www.3r.ie/resources/marketing_articles/100percentguarantee.htm" title="role of marketing, relationships, customers, clients, challenging times, recession, economic recession, marketing strategy">Relationships Reap Results in Marketing</a>.  </p><p class="tags">Technorati Tags: <a href="http://technorati.com/tags/role+of+marketing" rel="tag">role of marketing</a>, <a href="http://technorati.com/tags/relationships" rel="tag">relationships</a>, <a href="http://technorati.com/tags/customers" rel="tag">customers</a>, <a href="http://technorati.com/tags/clients" rel="tag">clients</a>, <a href="http://technorati.com/tags/challenging+times" rel="tag">challenging times</a>, <a href="http://technorati.com/tags/recession" rel="tag">recession</a>, <a href="http://technorati.com/tags/economic+recession" rel="tag">economic recession</a>, <a href="http://technorati.com/tags/marketing+strategy" rel="tag">marketing strategy</a>, <a href="http://technorati.com/tags/marketing+planning" rel="tag">marketing planning</a></p>


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<li><a href='http://www.3r.ie/marketing-blog/marketing-issues-who-is-your-biggest-competitor/' rel='bookmark' title='Permanent Link: Marketing Strategy: Who Is Your Biggest Competitor?'>Marketing Strategy: Who Is Your Biggest Competitor?</a> <small>First of all, you should find out what is the...</small></li>
</ol>

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		<title>Solve the Puzzle over Marketing Budget</title>
		<link>http://www.3r.ie/marketing-blog/solve-the-puzzle-over-marketing-budget/</link>
		<comments>http://www.3r.ie/marketing-blog/solve-the-puzzle-over-marketing-budget/#comments</comments>
		<pubDate>Thu, 09 Oct 2008 11:13:27 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing budget]]></category>
		<category><![CDATA[marketing expenditure]]></category>
		<category><![CDATA[marketing leads]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://www.3r.ie/marketing-blog/solve-the-puzzle-over-marketing-budget/</guid>
		<description><![CDATA[<p><a href="http://www.3r.ie/resources/marketing_articles/whatismymarketingbudget.htm" title="Marketing Budget &#124; Marketing Strategy &#124; Marketing Ireland &#124; Marketing Plan &#124; Marketing Planning"><img src="http://www.3r.ie/images/articles/training3.jpg" alt="Marketing Budget &#124; Marketing Strategy &#124; Marketing Ireland &#124; Marketing Plan &#124; Marketing Planning" border="0" style="margin:0 10px 10px 0" align="left"></a>Do you know how much you spent on marketing last year? Was it time and money well spent? Are you 100% sure that if you apply the same methodology for the following year, your business with soar?</p><p>They say it's the biggest madness to believe that, while doing the same thing again and again, the results will be better. That's why you should <a href="http://www.3r.ie/resources/marketing_articles/whatismymarketingbudget.htm" title="Marketing Budget &#124; Marketing Strategy &#124; Marketing Ireland &#124; Marketing Plan &#124; Marketing Planning">try different things all the time</a> until you get it really right and you <a href="http://www.3r.ie/resources/marketing_articles/whatismymarketingbudget.htm" title="Marketing Budget &#124; Marketing Strategy &#124; Marketing Ireland &#124; Marketing Plan &#124; Marketing Planning">achieve growth and success you dream about</a>.</p><p>So how should you go about your marketing budget for the next year and what could be <a href="http://www.3r.ie/resources/marketing_articles/whatismymarketingbudget.htm" title="Marketing Budget &#124; Marketing Strategy &#124; Marketing Ireland &#124; Marketing Plan &#124; Marketing Planning">a good idea to try out?</a></p><p class="tags">&nbsp;</p>


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		<title>Marketing Budget for Dummies</title>
		<link>http://www.3r.ie/marketing-blog/marketing-budget-for-dummies/</link>
		<comments>http://www.3r.ie/marketing-blog/marketing-budget-for-dummies/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 08:18:06 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing budget]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[sales leads]]></category>

		<guid isPermaLink="false">http://www.3r.ie/marketing-blog/marketing-budget-for-dummies/</guid>
		<description><![CDATA[<p>Do you want to see a simple formula which would tell you <strong>how much you should spend on marketing?</strong> Every business owner will understand this and, what is more, it will also give you some tips on how to use marketing budget wisely, so that it generates <strong>leads that turn into sales</strong>. Effectively. <a title="Marketing Budgets &#124; Marketing Planning &#124; Marketing Strategy" href="http://www.3r.ie/resources/marketing_articles/assign_marketing_budgets_that_break_the_bank.htm" title="Effective Marketing Planning &#124; Marketing Budget &#124; Marketing Stragegy">Read the full article here.</a></p><p class="tags">&nbsp;</p>


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