Sometimes it might be a good idea to outline goals you would like to achieve in marketing. By answering the following questions, you will start seeing your your company from a slightly different perspective – and this will help you focus on the right things.

This exercise is meant to bring you to the planning mode – so that based on the past, you can plan for future. However, only if you take action in present, will you be able to see successful results.

So make sure you answer the questions below honestly.

1.       What was your dream when you started (to work for) your your company?

2.       Your key successes to date:

3.       Your key challenges:

4.       What one thing, looking back do you wish you had done differently?

5.       What would be the ideal outcome of sales and marketing in the next year for you?

6.       If you were able to wave a magic wand and everything was perfect, what would your company look like now in terms of ~

• Sales:
• Profit:
• Employees:
• Locations:
• Partners:

7.       What has prevented you from getting this?

8.       When do you want to start seeing real results from your marketing?

9.       How would you define success for your your company?

10.     If you knew how to get this success, what makes you believe that it is realistic?

11.     What could stop you from getting the results?

Knowing answers to these questions will make it easier for you to create a winning marketing strategy.