1. Appropriate Structure
There is a special 4mat you should use for all your marketing materials. By answering these 4 questions in this specific order, you will be able to attract the most of customers:

• Why? Give them a reason to read more/contact you etc.
• What? Tell them what the benefits of your products are.
• How? Explain clearly how they can get the benefits.
• What..if? Show them what happens/does not happen if they contact you now.

If you manage to merge all these using a bit of creativity, you will create a marketing piece that will not only attract customers, but they will start to really want to buy your products!

2. Enticing Graphic Design
Unless you are a professional graphic designer yourself, it is always a good idea to have these items (or at least the most important ones) designed by a creative professional who will make sure that the colours match well; they will pick a combination of fonts that best reflect your company’s style, and give you lots of creative ideas you can then use effectively – don’t worry, these services don’t need to be as expensive as they might seem at the first sight.

3. Killer Headline
your business owners quite often ask themselves, “Why do I get no responses from my adverts?” Some of the responses you would get from a marketing expert might include the following;

• Your ad was too small!
• You should have used colour!
• You needed a better design to show it off!
• Your logo is wrong!
• Too much copy!
• Too little copy!
• Call to action was not clear enough!
• Etc.

They could all be right, and most of them could have helped somewhat, to your marketing effectiveness. But the real thing that pulls a response, once you are addressing the correct target market is the headline!

Although you probably deal with various customers, there always prevail specific customer types which are slightly different for every individual company.

OK, let’s assume for now that you have identified your most profitable customer groups. You now have the secret to multiplying your profits.

Do the following and we can guarantee that your profits will increase exponentially:

• Spend the most time with these customers and love them to death
• Cross-sell to other customers, those services which your most profitable customers buy
• Focus your lead generation efforts on prospects with similar characteristics
• Ask each one of them for two referrals, after all, since they are giving you so much profit, they must be happy

This way you will make sure you focus on the right thing in all your marketing activities.

So you are in marketing. Well done. Since you might even be a marketing expert, and know the marketing industry outside out, we won’t bother you too much with basics. However, we found it important to point out on the major aspects of choosing the right target market, so that you are fully aware of the potential you now have in front of you.

How to Define Your Target Market?

So now you probably know who your ideal customers are and what they want. But how can you find more of these customers, eager to buy your products?

There are many ways of finding out your target market, indeed books have been written on it. The best way is to use data that is available to you, such as who influences, decides on and pays for your products. You need to target your marketing message specifically to the right people.

And keep in mind that different people within the decision process will want different things!

When talking to a man, you might want to keep in mind that they will probably discuss their decision with their wife. When selling a product to a purchasing manager, they might need to talk to the managing director before they make the final ‘go’ or ‘no-go’ decision.

When you understand who influences your customers, you will be able to create marketing messages that appeal to the influencers’ problems and desires as well.

Now it’s much clearer what you want to achieve, isn’t it? From defining your target market, you will be able to easily create your marketing strategy, set realistic goals, and approach the right people with the right marketing messages.