3R Sales & Marketing Online Blog » marketing effectiveness

Marketing Organisation: How Can Internal Changes Improve Profitability?

Simona Rusnakova — Fri, 25 Nov 2011 22:58:06 +0000

If you are serious about long-term success of your company, you might want to consider these areas that can help you improve profitability and efficiency throughout all departments of your company: Defining Processes – processes designed specifically around your products and practices, will ensure your company can continue to grow profitably Time Management – tracking how working [...]

3R Online Marketing Increased Leads of OfficeTechnology.ie by at Least 100% Background As one of Ireland’s largest and longest established Canon...

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Reading Google Analytics Reports in 6 Steps

Simona Rusnakova — Fri, 16 Sep 2011 12:08:49 +0000

Google Analytics, or any other tool that measures yoru website’s performance, are vital for success in search engine optimisation: Go to Google Analytics and log in with your Google account. In the dashboard you can see a weekly or monthly overview, or any date range you choose. In the site usage area [...]

3 Steps When Choosing Keywords for Online Marketing Success The first step of your SEO (after you have optimised...
How to Track Your Google Adwords Providing that your keywords fall below the 0.5% CTR for...
3 Must-Dos of Optimising Your Website for Google When you have your 7 keywords for every of your...

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Marketing Effectiveness: What Is the Right Metrics for Your Company?

Simona Rusnakova — Tue, 30 Aug 2011 23:35:20 +0000

A very important point to keep in mind with any marketing is that you must test, test, and test again. A few hours spent ensuring that you are using correct messages can save months of useless promotion, and tons of marketing money. An essential part of your testing is having a method in place that allows [...]

13 Vital Metrics for Setting Marketing Budget Are you absolutely sure that your marketing budget could not...
Tracking Success of Individual Marketing Campaigns Do you know how effective is your your marketing? Which...
Having the Right Marketing Messages Can Double Profits! Once you have a few very powerful marketing messages that...

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Tracking Success of Individual Marketing Campaigns

Simona Rusnakova — Thu, 30 Jun 2011 23:35:41 +0000

Do you know how effective is your your marketing? Which is the half of the marketing costs which you spend uselessly? How much of what you spend on marketing is actually effective? How many sales a given campaign generates? Are the sales team happy with the quality of leads that marketing supplies? If you don’t know answers [...]

How Should You Plan Your Marketing Campaigns? Once you know how you want to approach individual customer...
Marketing Effectiveness: What Is the Right Metrics for Your Company? A very important point to keep in mind with any...
What Does Marketing Mean to You? Sometimes it might be a good idea to outline goals...

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How Can You Use Google Analytics Effectively?

Simona Rusnakova — Thu, 19 Aug 2010 12:08:49 +0000

Google offers a great free tool for measuring your website traffic success – Google Analytics. Go to www.google.com/analytics, set up an account, add a special code to the web pages you want to track and start a great adventure of monitoring your website performance. Google Analytics gives you handy reports on the following issues: Content Analysis Visitors Analysis Traffic [...]

How to Track Your Google Adwords Providing that your keywords fall below the 0.5% CTR for...
3 Must-Dos of Optimising Your Website for Google When you have your 7 keywords for every of your...
8 Keys to Successful Website Content When you know the purpose of your website, you should...

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10 Key Indicators of Your Campaigns Performance

Simona Rusnakova — Thu, 04 Mar 2010 12:08:11 +0000

If you want your marketing strategy to prove effective, at the end of the year we need to check whether you stuck with the plan and how well you did with the individual campaigns. Here is a clear description of what you should measure: Campaign Start – When did the campaign start? Expected # Leads – How many [...]

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How Your Company Structure Affects Customers

Simona Rusnakova — Wed, 24 Feb 2010 22:57:40 +0000

Are you aware of the potential your company has in your market? Do you want to improve your company’s efficiency with business coaching? Do you need to ensure your business growth? Do you sometimes have the impression that your business remains stabgnant? It is very important how your your company is structured, especially if you have grown to [...]

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How effective is your Advertising?

Simona Rusnakova — Fri, 13 Mar 2009 08:40:12 +0000

Have you ever heard of Guerrilla Marketing? It’s an effective way of marketing execution for mostly small businesses but its techniques can be applied in huge corporations as well.

One of its 15 main rules according to the founder Jay Conrad Levinson sounds as follows:

“You can actually double your profits by measuring the results of your marketing. Some weapons hit bullseyes. Others miss the target. Unless you measure, you won't know which are which.“

That’s why we are also keen on measurement. Above all, the advertising is an area where the effectiveness (or efficiency?) of its spending is being widely discussed.

Click here to learn more about Advertising Effectiveness

Technorati Tags: advertising effectiveness, marketing effectiveness, advertising, effective advertising, advertising efficiency

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