Although marketing consultants should do their best to use a simple “non-marketing” language when talking to clients, sometimes you simply cannot avoid marketing jargon.

Therefore we thought it would be useful to come up with a handy list of marketing terms, so that every word used by marketing consultants is clear and concise. Most of the terms below refer to online marketing, though.

• Sales Lead
  Anybody potentially interested in buying your product. This could be a customer who contacts you by phone with an enquiry.

• Prospect
  A sales lead that you evaluate as a more likely to become a paying customer of yours.

• Keyword
  To find the type of thing your website provides, people will type a “search term” into Google or Yahoo. Search Engine Optimisation (SEO) will help to point these people straight to your website.
• Landing Page
  A page where people “land” after they click on your link at a search engine’s search results page. If this page is optimised properly with the right content, visitors will turn into clients easily.
• Website Traffic
  Number of people who visit your website in a given period of time.
• Meta Tags
  For SEO purposes, a part of a website’s code which states the title and description of the website, as well as what keywords express best the content of the website
• Call to Action
  A brief and clear message for your prospective customers to take action you want them to take – eg. Buy Now, Read More, Sign Up Now etc.

Not only this means that we are all now in a position to succeed in marketing and generate much more leads than before, we can also track our performance much easier and see the results that are guaranteed to come!

So what is the secret tool? Its inventor, Peter Lawless of 3R Sales and Marketing called it ADSPORT and it is an acronym for 7 techniques that you are supposed to use in a combination, all of them, at any given time – and you will see your leads grow significantly. So here we go:

• Advertising
• Direct Contact
• Speaking
• Publishing
• Online
• Referral
• Telephone

Still not there? Would you like to read the whole story behind? Continue here with the full article.

Would you spend 10 cents on marketing?

And, would you spend 1 Euro?

Would you spend €50?

Would you spend €1,000,000?

Finally, would you spend €€€€€€€€€…. – on MARKETING??!!!

I wouldn’t spend a cent, unless it brought me at least 10 cents back. 

And I definitely would invest a million, if I knew it would pay back 20 fold.

See how marketing consultants will help you make the right decisions in marketing.