You have everything well thought out, you have a brilliant idea that will turn into 1000000000000’s in profit, you’ll retire by 38 and you’ll spend the rest of your life at the Bahamas…  Nice!

BUT, hey, stop for a moment, have you done your homework and made sure all these dreams are at least half real? Have you done a proper research, have you identified potential clients’ needs and wants, do you know what you are actually going to sell and how will you explain the value to people?

There’s a hell more to it, and it actually can be a great fun – just have a look at this article on how to launch your product SUCCESSFULLY. Guaranteed.

Not only this means that we are all now in a position to succeed in marketing and generate much more leads than before, we can also track our performance much easier and see the results that are guaranteed to come!

So what is the secret tool? Its inventor, Peter Lawless of 3R Sales and Marketing called it ADSPORT and it is an acronym for 7 techniques that you are supposed to use in a combination, all of them, at any given time – and you will see your leads grow significantly. So here we go:

• Advertising
• Direct Contact
• Speaking
• Publishing
• Online
• Referral
• Telephone

Still not there? Would you like to read the whole story behind? Continue here with the full article.

Would you spend 10 cents on marketing?

And, would you spend 1 Euro?

Would you spend €50?

Would you spend €1,000,000?

Finally, would you spend €€€€€€€€€…. – on MARKETING??!!!

I wouldn’t spend a cent, unless it brought me at least 10 cents back. 

And I definitely would invest a million, if I knew it would pay back 20 fold.

See how marketing consultants will help you make the right decisions in marketing.

So why would a marketing consultant want to help you for free?

Because until you start to help yourself, and start to believe that you can actually make money in this recession, well there is no point in talking to me, is there?

So what should you do today – now I mean today – to kick start your business growth?

• Assess where you are today in terms of sales, marketing and your products and services on offer
• Decide where you should be – I mean really should be
• Agree what has stopped you up to now
• Create a plan to get there
• Take action.

I’m not going to give you fancy links and point out which marketing service or sales service you will benefit from.

Go do that exercise first, then take a look at what 3R can offer you.

You might actually appreciate growing your business, closing more sales and running effective marketing campaigns then.

take care and grow, Peter

PS – Of course online marketing can always help – and do the above first!

I mean it, don’t even think about hiring a marketing consultant unless you actually are prepared to do the following.

• Clearly define what you hope to achieve from marketing
• Understand how your clients will benefit
• Set some revenue goals for marketing and sales
• Set a realistic budget – about 5-10% of revenue is reasonable
• Look at how good you are at turning leads from marketing into sales.

Until you do this simple exercise, unless the expert marketing consultant or sales specialist you hire will COST you money – not MAKE you money.

So go on be honest and if you want some help in determining that – we have a free business health check that will;

1. Focus your mind on your goals
2. Discuss how realistic they are
3. Take action

Good luck and may better planning help you acheive even more than luck.

Peter

We reap what we sow and now is the time to sow leads that you can harvest into sales later this year! Read about six sure-fire tips to boost your leads now!

In an economic downturn a farmer who may have had a poor harvest last year, knows that, even if it means borrowing, he must sow this year’s crop at the right time – if he doesn’t without anything to harvest in the autumn, then he will truly be in trouble.

So are you sowing your marketing seeds now, to watch them germinate into
qualified leads, so that when the need for your offering becomes right, you can convert them into happy customers?

What should you be doing now, while so many people are on holiday, to ensure you make your sales numbers, by the end of the year?

Read the rest of this article to find six sure-fire marketing tips, to
ensure your coffers are full come Christmas, with your turkey on the table and next years plans, well ready for next year.

Many people, indeed some more than others, are looking for magic ways to
increase their sales, take home more profit and achieve a better work/life balance with more time off for their pastimes or family.

The good news is that with the right expertise, this is possible – the bad
news for some, is that it will require hard work and commitment – however the rewards for those who follow this principles are clear.

We all know that it can take 3, 6 or 12 months to develop a relationship
with a prospect before they become a customer. Isn’t now the time you
should start thinking about and taking action to ensure you are
communicating with your potential customers for year-end and 2009.

More millionaires were made during the crash of 1929, than in the preceding
9 years – isn’t it time you started thinking like a winner, while
everyone else is running around panicking about our current economic
downturn?

In an economic downturn, when you decide you must get a marketing consultant expert in to help you grow sales and profits, you probably agree you must work with a marketing consultant you can trust.

So how can you be sure that your marketing consultant will have your best interests for business growth? the following 7 + 1 criteria will be a good starting point

So ask yourself the following questions, after you have short listed your marketing consultant companies and if they have a proper qualifying process and a formal health check process, you should rate them as follows:

1. Experience – Do they have relevant experience in my type of business – Do they have satisfied customers – check out their testimonials?

2. Understanding – Do they understand what my issues and problems are – More importantly, do they understand my target market’s issues?

3. Methodology – Do they follow and implement proven processes – Will they work for my business?

4. Measurement – Do they track all results – Can I see exactly what I am getting for my money?

5. Shared Risk – Do they work on a flat or fixed Fee – Or is their remuneration part based on my actual sales?

6. Credibility – Do they sound believable – Am I prepared to trust the future of my business with this firm?

7. Integrity – How honest are they with me – Are my customer contacts, plans and aspirations safe?

And finally

8. Passion – Do they have a passion to succeed in their own business, which will reflect on what they do for my Business?  

Any
engagement with an outside firm should be based on partnership. You
need to share common values, and beliefs. While all businesses should
operate to make a profit, there also needs to be a guiding principle of
care and customer service.

This article was written by Peter Lawless, founder of 3R Sales and Marketing – www.3r.ie. For previous articles like this, visit 3R’s Articles. Alternatively, subscribe to Success our free monthly Information Bulletin with sales and marketing articles.

Almost everybody in the business has experienced the feeling of working too much for nothing, no results, no sales leads NOTHING!but almost everybody is afraid of dramatic changes and they often avoid to question themselves, what a shame!

I am going to give you tips in order to change your marketing strategy steps by steps:

First Rethink your marketing strategy, what are you good at?what is your core activity?

then consider clients needs: what do they REALLY need?what kind of products or/and service are they expecting?

Only after these two questions you could start to build your value proposition!then to promote your business stop cold calls they are useless and often annoying everyone!Try to focus your efforts on how to get found by someone who is looking for you?the answer: Search Engine Optimization! it is such a powerful marketing tool unknown by the majority of small and medium business!

Finally, instead of working really hard on one aspect of your marketing strategy, improve it all at the same time, you think it is not possible?just check this out: ADSPORT strategy! thanks to one of the greatest service of 3R you will be able to master the 7 key marketing strategy to be the best you could be!

so now you get your new path to success…given by 3R, contact us you will find your new way of doing business

3R is the basic principle that underlines all success. In rural Ireland when the children used to be schooled in what was known as “hedge schools” they were taught the basics of learning, the rudimentary principles known as the 3R’s – Reading. ‘Riting, and ‘Rithmatic.

In order to continue to grow, successful people and businesses adopt three fundamental principles;

• Respect
• Rapport
• Relationships

The quality of our success and happiness is determined by our Relationships and relationships are only possible when we have understanding and Rapport and in order to gain true rapport we must have Respect for the other person.

Generally people tend to rely on themselves to achieve their goals.

You know what??

Things have changed.

Thanks to 3R sales & Marketing I have learned of the existence of an association that can really help your business to grow.

This organization is called BNI and is the largest networking association in the world. If you have worked with 3R, you are probably aware that Networking is one of the most powerful forms of lead generation.

This international association is divided into small group, called “Chapters”. In every chapter each member of the association belongs to a different business area.

This makes them non competitive business partners.

For this reason nobody of them has any interest in hampering any other member.

On the contrary there Is a strong interest in helping them.

Why?

Because this is precisely the purpose of the association, whose functioning is based on the concept of Network Marketing. (more…)