Make sure that you use your top keywords in your website copy. The text of your pages should contain your keywords in the exact phrasing as you have them in your meta tags and title. To make this even stronger, you can make them bold.

This is a crucial step to get conversions, since when people search for “your [YourTown]”, they want to see a page on your in [YourTown]. A conversion is when a customer contacts you regarding your offering or signs up for a newsletter or takes any action you would like them to take.

When your web page does not include the keyword your customer typed in when looking for your products, it is not very likely that they will keep browsing your website. Moreover, it is recommended that you create a separate page for each of your keyword, or combination of keywords.

The more text, the better for search engine spiders when they index a website; it is strongly recommended that your homepage has at least 200-300 words of “visible” text. Moreover, search engine spiders crawl especially the first 20 words of your website so try to keep an eye on them and make them really relevant to what your website is about.

The first step of your SEO (after you have optimised your website for customers) is to make the best keyword list possible. A keyword is a word or a phrase people who are looking for products type in Google. For example, one of your keywords may be “your”.

However, it is better to focus on specific key phrases that will get more highly targeted people to your site. That means, do not use just “your”, as there are many people searching for this word, but many of them might be actually looking for a job in your, for example. Also, the competition is usually much stronger with these words, so it will take more time to get ranked on the first page.

Instead, go for longer keyword phrases and combinations such as “your [YourTown]”, “your company” etc.

Moreover, I would advise you to apply the following methodology to choose the right key words:

1. Organize a brainstorming with your co-workers, business partners, friends, relatives or even customers to find keywords relevant to your your business. Focus on the needs of customers, what they would type in when looking for products.
2. Check out your competitors’ websites for ideas. View the source HTML code and take a look at keywords in their meta tags (you will learn below how to do this). They could be a good tip for yours!
3. Try to make a list of 100 keywords minimum. It’s recommended to use a search term suggestion tool (such as Google Adwords Keyword Tool). It will give you an idea what your phrases have been searched for recently. Just make sure that you pick the appropriate location.

When you have your 7 keywords for every of your main pages, the next step is to place them on your website, in the correct way.

There are a few places where you definitely should have them – some are pretty obvious, some are slightly hidden – so let’s make sure you get them all right!

Title

<Title> is one of the most powerful SEO techniques you have, so make sure you use it creatively! When search engine results are displayed, e.g. on Google’s search results page, the title is the first thing people see as a link to your website.

You can also see the title of the website you are just viewing on the top of your browser window.

Thus each page should have a different <title> with 2 or 3 of your keyword phrases at the beginning. The title should explain in a few short words (your keywords) the intent of the page. Don’t put your company name first – place your keywords first and if you feel you absolutely must have the company name in the title, add it second.

Despite its importance, rather do not overdo it with the length of the <title> tag; 50-150 characters including spaces should be appropriate, even though some SEO gurus recommend 70 max. You also should make the title enticing, so that the viewers of search engines listings will click to see your website.

Description Meta Tag

Below the <title>, there is usually the description meta tag which is considered by Google as the first sentence on a page.

The Description Meta tag is also fairly important. Your description should have 2 or 3 of your keyword phrases at the beginning and so should your first sentence on the website. Just like the <title>, reflect the content and try to keep there no more than 200 characters including spaces. Change the words around enough so that you can hit various typings of your keywords.

Compared to title, description meta tag should be rather a sentence or two, not just a list of keywords. Make sure you use speech marks correctly as appropriate.

You should have a different title, description and a first sentence on each page. You may also want to try shorter titles with only one keyword or keyword phrase as this will raise you keyword relevance.

Keyword Meta Tag

Although many people rely on them so much when performing SEO, meta tags have decreased in importance recently, but are still worth using for clarity and search results. Their initial purpose was to help search engines find out important information about your page which they might have had difficulty determining otherwise.

The Keyword tag is now the least important but is still used by some engines. As you never know when the rules of the search engines will change, or a new engine will want them, so take the time to include these tags in all your web pages. We recommend you do not overdo it with keywords as well; your keyword meta tag should not exceed 250 characters including spaces.

When performing SEO, you should take the exact same keyword phrase from your keyword meta tag, and use it in the copy of your page, title tag, meta description, text content of the page etc. Any keyword phrases which are only used in your keyword meta tag, will not have enough prominence to help your listings for that phrase.

Now upload these meta tags to the web pages. You might need a hand from your web designer – it should be a very quick issue for them.

Another important part of a web page from SEO point of view are the links. As mentioned already, your links should not direct visitors to your home page or elsewhere other than the next step towards reaching your goal.

What is also relevant, is the anchor text, i. e. the clickable text of the hyperlink – for SEO purposes, make sure it contains your keywords as well, don’t leave it just as “Click here to sign up”, but mention your product as well: “Enquire about products now”.

Similarly, your pictures also have so called alternative text (set as “alt” tag), which is the text that people will see when their browser for certain reason cannot display the picture.

You can also see alt tags when you hover over the picture with your mouse.

To make sure your alt tags contain your best keywords, you will probably need to talk to your web developer.

One of the crucial steps of search engine optimisation would be to include your keywords in the headings of your page – in HTML code these are marked as <h1>Heading 1</h1>, <h2>Heading 2</h2> etc. You should have only one Heading 1 and more Headings 2 and 3 on any page.

Headings are a very important attention-grabbing essence of your pages. People will not read your entire content. That’s why it is smart to divide your pages into short paragraphs and to highlight each of them with a killer headline which will not only catch their attention, but also tell them in a second what the whole paragraph is about.

For the SEO purposes, make sure that your headlines are marked <h1>Headline#1<h1>, <h2>Headline#2</h2> etc. and that they contain your best keywords. Apart from the keywords, use words like “zero-cost, proven, benefit, first, discover, complete, exclusive, how to…” in order to gain people’s attention.

Once we have optimised the website for customers, let’s make sure that Google and other search engines will find it and show it to people who type in your related search terms.

Search engine optimisation (SEO) means “optimising” your website for search engines, so that, ideally, your website will come up as one of the first 10 sites when people search for keywords related to your. This is essential to your website traffic (understand, “number of visitors”) which might lead to further sales leads generation.

Hello People!

So you would like to increase your ranking, maybe you have heard about meta tags but how to use them in a powerful way that will create wonders with your web page ranking? Let’s take a tour.

Site Title TagThis is the most powerful SEO technique you have, so use it creatively! When search engine results are displayed, the title is the first thing people see.

Thus each page should have a different Title tag with 2 or 3 of your keyword phrases at the beginning. The title should explain in a few short words (your keywords) the intent of the page. Don’t put your company name first – place your keywords first and if you feel you absolutely must have the company name in the title add it second.

Despite its importance, rather do not overdo it with the length of the Title tag; 50-150 characters including spaces should be appropriate. And do not just list your keywords, because you then risk being considered as spamming. Rather try to remain as close to a readable sentence as possible. You also should make the title enticing, so that the viewers of search engines listings will also click to see your website.

Description Meta Tag

Below the Title tag is a Description tag which will be generally the first sentence on a page. The Description Meta tag is also fairly important. Your description should also have 2 or 3 of your keyword phrases at the beginning as so should your first sentence. Just like the Title tag, reflect the content and try to keep there no more than 200 characters including spaces. Change the words around enough so that you can hit various typings of your keywords.You should have a different title, description and first sentence on each page. You many also want to try shorter titles with only one keyword or keyword phrase as this will raise you keyword relevance. And try to consider putting your domain name at the very end of the title.

Keywords Meta Tag

Although many people rely on them so much when performing SEO, meta tags have decreased in importance recently, but are still worth using for clarity and search results. Their initial purpose was to help search engines find out important information about your page that they might have had difficulty determining otherwise.The Keyword tag is now the least important but is still used by some engines. As you never know when the rules of the search engines will change, or a new engine will want them, so take the time to include these tags in all your web pages. We recommend you do not overdo it with meta tags as well; your Keyword Meta should not exceed 250 characters including spaces.

If your site is especially interesting for a specific geographic location, be sure to include the actual location in your keyword meta as well.

When performing SEO, you should always use the same keywords which also appear in the copy of your page, title tag, meta description etc. Any keyword phrases which are used in your meta tags only, will not have enough prominence to help your listings for that phrase.