Make sure that you use your top keywords in your website copy. The text of your pages should contain your keywords in the exact phrasing as you have them in your meta tags and title. To make this even stronger, you can make them bold.
This is a crucial step to get conversions, since when people search for “your [YourTown]”, they want to see a page on your in [YourTown]. A conversion is when a customer contacts you regarding your offering or signs up for a newsletter or takes any action you would like them to take.
When your web page does not include the keyword your customer typed in when looking for your products, it is not very likely that they will keep browsing your website. Moreover, it is recommended that you create a separate page for each of your keyword, or combination of keywords.
The more text, the better for search engine spiders when they index a website; it is strongly recommended that your homepage has at least 200-300 words of “visible” text. Moreover, search engine spiders crawl especially the first 20 words of your website so try to keep an eye on them and make them really relevant to what your website is about.
Another important part of a web page from SEO point of view are the links. As mentioned already, your links should not direct visitors to your home page or elsewhere other than the next step towards reaching your goal.
What is also relevant, is the anchor text, i. e. the clickable text of the hyperlink – for SEO purposes, make sure it contains your keywords as well, don’t leave it just as “Click here to sign up”, but mention your product as well: “Enquire about products now”.
Similarly, your pictures also have so called alternative text (set as “alt” tag), which is the text that people will see when their browser for certain reason cannot display the picture.
You can also see alt tags when you hover over the picture with your mouse.
To make sure your alt tags contain your best keywords, you will probably need to talk to your web developer.
One of the crucial steps of search engine optimisation would be to include your keywords in the headings of your page – in HTML code these are marked as <h1>Heading 1</h1>, <h2>Heading 2</h2> etc. You should have only one Heading 1 and more Headings 2 and 3 on any page.
Headings are a very important attention-grabbing essence of your pages. People will not read your entire content. That’s why it is smart to divide your pages into short paragraphs and to highlight each of them with a killer headline which will not only catch their attention, but also tell them in a second what the whole paragraph is about.
For the SEO purposes, make sure that your headlines are marked <h1>Headline#1<h1>, <h2>Headline#2</h2> etc. and that they contain your best keywords. Apart from the keywords, use words like “zero-cost, proven, benefit, first, discover, complete, exclusive, how to…” in order to gain people’s attention.
