All around you every day, our world’s abundant nature provides you with the tools, to help you reach your wildest dreams. All you need is belief in your self, a dream and persistence.
So what is your dream my friend, and what are you going to do about it – because when you know that you are starting on the path to true happiness.
Oh, and by the way, if you want to sell something to someone – ask your self
WHAT’S IN IT FOR THEM?
Because everyone is tuned into their favorite radio station
WIIFM
As we move into a new era, with Celtic Tiger 2, losing its teeth its breath coming in short gasps, cost pressures rising we need to start thinking of new ways to promote Ireland Inc on the global stage.
One of our amazing blind spots is the benefits of employing people who may have many degrees, qualifications and skills but don’t quite speak excellent English yet! Come on you fellow Irish, get them on board now, and help them speak English, these guys can really help us, and that is not by waiting tables!
Posted on : 23-08-2007 | By : Peter Lawless | In : Marketing Consultants
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Imagine giving the barman €5 for a pint and only receiving a 1/2 pint! You would be rightly annoyed
And yet the advertising gurus would have us believe that only 50% of advertising actually works – and we don’t know which 50%!
So, if you care about your budget, your reputation and the value for money you receive when marketing, you probably should ask yourself
What are the main benefits of measuring your advertising campaigns?
Advertising is an area where the effectiveness of its spending is being widely discussed. Do you know the difference between effectiveness and efficiency?
You may wish to check out the article.