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Online Marketing: How to Make It Easy to Contact You Many your website owners do not make it easy, clear and secure for people to contact them – if you want customers to contact you directly from your website, keep the process simple. In general, over...

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“Multiply Your Marketing Results – Exponentially!”... Can you imagine what it would be like if you could exponentially increase the return you get for every marketing Euro spent? If you have ever gone fishing for mackerel you will probably be aware that...

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Arouse a burning desire that magnetically attracts... “Sex Sells” Sex sells! Why? Because it arouses emotions and people always make decision based on emotions. So if you can gear your message in such a way as to attract people’s attention and so...

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4 Areas of Online Marketing You Need to Know Does your website work as a 24/7 sales tool, bringing in sales leads even when you sleep? Or are you having a problem with your website? Why are you not getting more visitors that contact you or buy...

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A simple thought – it could even help marketing!

Posted on : 11-01-2011 | By : Peter Lawless | In : Marketing Consultants, Sales Consultants

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What is in it for themAll around you every day, our world’s abundant nature provides you with the tools, to help you reach your wildest dreams. All you need is belief in your self, a dream and persistence.

So what is your dream my friend, and what are you going to do about it – because when you know that you are starting on the path to true happiness.

Oh, and by the way, if you want to sell something to someone – ask your self

WHAT’S IN IT FOR THEM?

Because everyone is tuned into their favorite radio station

WIIFM 

 

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Can Corporate Social Responsibility (CSR) help Your Marketing

Posted on : 21-12-2007 | By : Peter Lawless | In : Marketing Consultants, Sales Consultants

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Celtic TigerAs we move into a new era, with Celtic Tiger 2, losing its teeth its breath coming in short gasps, cost pressures rising we need to start thinking of new ways to promote Ireland Inc on the global stage.

One of our amazing blind spots is the benefits of employing people who may have many degrees, qualifications and skills but don’t quite speak excellent English yet! Come on you fellow Irish, get them on board now, and help them speak English, these guys can really help us, and that is not by waiting tables!

 

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How effective is your Advertising

Posted on : 23-08-2007 | By : Peter Lawless | In : Marketing Consultants

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Imagine giving the barman €5 for a pint and only receiving a 1/2 pint! You would be rightly annoyed

And yet the advertising gurus would have us believe that only 50% of advertising actually works – and we don’t know which 50%!

So, if you care about your budget, your reputation and the value for money you receive when marketing, you probably should ask yourself

What are the main benefits of measuring your advertising campaigns?

Advertising is an area where the effectiveness of its spending is being widely discussed. Do you know the difference between effectiveness and efficiency?

You may wish to check out the article.

 

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