Internet Marketing Ireland – would you rather read about 10 Tips for Websites Earning 1,000’s 24/7?

Then have a look at this snappy article and see how you can maximise the profits from your online business.

Technorati Tags: internet marketing ireland, internet marketing, online marketing, online marketing ireland, online business, seo, search engine optimisation, website marketing

Always dreamed about people buying from you 24/7 even when you sleep? Check out this to see what 12 steps will make this dream a reality – yes, if you put the right procedures in place, this is achievable!

Once you know your value proposition, it is essential that you create landing pages which communicate the value effectively. This is a crucial step to get conversions.

A conversion is when a customer buys your products or signs up for a newsletter or takes whatever action you would like him to take.

12 Steps to Conversions

1.         Keywords 

Use your keywords in the content of the web page. Keep in mind that for the target audience to find a site on the search engines, the page must contain keyword phrases that match the phrases the target audience is typing into search queries.

2.         Benefits

Not features are what really matter, but benefits will drive your visitors to buy from you – salivating for your products and they will like you if you tell them what specific value is in your offering.

3.         Call to Action

 Once people land on your site, tell them exactly, what to do next – sign up for our newsletter now, click here, buy now…

4.         Contact Details

Updated and clear contact details are essential if you want people to contact you – common sense, isn’t it? What is more, if you are an online shop, this will add credibility to your website.

5.         Testimonials

 The most effective way of guaranteeing good value to customers. People usually believe what others say about your company – yet they not always trust what you say about yourself.

6.         Updated Content 

To attract your first time visitors to come back and to keep coming back, you must always have what to offer: nobody will keep returning to see the same pages all the time. What you could add to your website to make it more interesting and updated?

7.         Good Navigation 

Get all of your web pages indexed by the search engines by implementing your sitemap. Your web pages should be no more than three clicks away from the home page. On every page you should link back to your home page and your main service(s) or product
(s).

8.         Good Design

 Although you don’t need flashy and sophisticated widgets, stick to the basics: clear and simple, but nice.

9.         Ordering process 

Make sure that your ordering process is clear and secure. What do you have to change?

10.       Interaction with Visitors

If you want people to come more often, I would recommend that you involve them somehow in parts of your website: this could be an online discussion forum, blog, or just simple option to post a comment.

11.       Privacy Policy

 This never-read item actually adds to your credibility an awfully lot – so make sure you have one…

12.       External Links

Last but not least, external links are an essential part of optimising your website for success – ask your partners, customers, friend etc. to link to you, submit articles to article portals etc.

Technorati Tags: internet marketing, internet marketing ireland, marketing, online marketing, online marketing ireland, website marketing

Before even starting to answer any questions about online advertising, I would suggest that you ask yourself:

• What is the value of one sale from the website?
• How many leads are you looking to get from your website a week?
• How many of these leads will you be able to turn into sales?

As here in 3R Online Marketing, we are very keen on delivering results that are expressed in Euro, you can clearly see the effectiveness of paying Google XY cents per click which translates into AB Eur per one sale. From our experience, Google Adwords can start to return €20 for every €1 spent.

So let’s look at some questions you might be asking now:

What can you do and how much wil it cost me?

We will setup your Google Adwords account, choose the right keywords and optimise your account, create ads and set budgets. You will have control over the whole process, as we will update you on what we are doing and we will even discuss certain issues with you, as the expert in your industry:

Quick Fix Online Advertising

Online advertising is the quickest way to get visitors to your website – though it can be very expensive if you don’t have a lot of experience – so get it done properly and online advertising can start to will repay you many times over.

Don’t wait, start getting online leads today ~

• Show Ads that get faster results
• Enjoy lower costs by using insider techniques

What is included:

• 15 minute Web Health Check on the phone (free)
• Set up Google Adwords account
• Receive €80 worth of free ads
• 1 campaign, 3 ads, 50 keywords
• Use adwords results to make your SEO even more effective
• Report and tweak monthly
• NB – Client owns their account and pays for online advertising directly to Google

Do I get access to the PPC campaign? 

Yes, absolutely, we want the whole process to be clear and open.

Do you report the results to me and what results can I expect?

Yes, you will get monthly reports, with a weekly breakdown, so that you can see how the numbers grow. Based on these reports, we will tweak your Google Adwords campaigns, monitor and optimise individual keyword performance.

Results you can expect – after answering the 3 questions at the beginning of this post you should have a general idea in your mind, and we will discuss this with you during the initial phone consultation.

Will you need access to my website or is that not necessary?

It would be much easier for both of us if we get the access, however, if you prefer not to, we will let you know all the suggested changes and you would arrange them to be made yourself.

Do I need to sign a contract?

There is no need to sign any contract.  

Do you have any case studies or a brochure?

Here you can see our proof of success with online marketing.

Re other internet marketing campaigns – organic optimisation for Google proves to be very effective (even more effective than Google Adwords in the long run, as you don’t pay per click), and we usually do this in combination with Google Adwords, as Adwords are a great source of real-world statistics and we then base our decisions for organic optimisation on these results.

It can take anything between 3-6 months to bring the website to the top of Google with organic listing, but we’ve had clients where we managed to do this in 3 days – it really depends on the website and the competition in that industry. So in the meantime, we will be running your Google Adwords campaigns so that you can see results immediately.

For more details, please, have a look at the information on Search Engine Optimisation.

Please, let me know if you have any more questions, normally we do a free phone consultation before we move forward, so feel free to give me a call if you like, on +353 1 201 7102.

Before we start talking about link exchange, let’s define a few terms first:

1. URL – this is the address of the page you are linking to, ie http://www.yourwebsite.com.
Make sure that when you are building external links, you include the whole URL
address, also with “http://”

2. Anchor text – this is the clickable text you can see on the website that is linking to your page. This should be staffed with your keywords. For example, 3R is using Online Marketing Consultant.

3. Hyperlink title – this is a little bit into coding – but don’t be scared, it’s easy. Every hyperlink looks something like this in the HTML code:

<a href=”http://www.website.com” title=”keyword 1, keyword 2”>Your Main Keyword</a>

Can you see the title=”keyword 1, keyword 2” there? Yes, it should be stuffed with keywords, and when you hover over such optimised hyperlink, you can see these keywords.

E.g. for 3R it would be appropriate to use something like this:

<a href=”http://www.3r.ie” title=”Sales Training | Marketing Consultant | Marketing Strategy | Online Marketing“>Marketing Consultant delivering Marketing Strategy & Online Marketing</a>

When you build external links to your website effectively, you will ~

• Increase the weight of your website in Google
• Get new visitors from other sites
• Become a well-known expert in your industry

Submit your website to the search engines

If you do not submit your website to the main search engines, it may take ages (literally several months) to get listed. On the other hand, some website submitting automated solutions overdo this and it can generate negative results.

Therefore I would recommend the following our proven Online Search Engine Marketing Program: www.submitnet.net. After setting up an account, the program will submit your website to various search engines at once (including Google and Yahoo!, of course), and then resubmit it on a monthly basis. Apart from that, there are many useful tools which will check your meta tags, website content and compatibility for browsers. The program is even able to manage your PPC campaigns from one source, when you pay for the service.

It is essential that when using Submitnet, you have already optimised your website using the information gained from PPC and Google Analytics reports. Run Submitnet reports and update your website accordingly.
The tutorial will help you with all the steps you need to take.

Exchange Links with Friends

Search engines like when other sites link to your website. 

As determined by the number, quality and type of linked pages, most search engines don’t even consider websites if there is not at least one or two links pointing to these sites. Links from other popular websites back to your website are one way of increasing your site’s popularity.

Finding websites with similar content (but not your competitors) and high link popularity is one way of increasing your site popularity.

If you have any friends/partners/clients who have their own web sites ranking well in Google, ask them for link exchange.

Register to Website Directories

You will find loads of them in Google; just make
sure that you submit the right link, with the right description and keywords.

Write Articles and Submit Them

The most important two article portals are:

www.ezinearticles.com

www.isnare.com – here you can get your article distributed to thousands of other article portals just for $2 per article – we strongly recommend.

In the bio, you should include a link to your website, so you can use this example:
This article was written by XYZ of <a href=”http://www.website.com” title=”keyword 1, keyword 2”>Keyword 1</a>.

Which will appear as:

This article was written by XYZ of Keyword 1.

Comment on popular blogs

Again, this is one of the secrets that not everybody knows about and most people are using it quite rarely.

Go to the
top ranked blogs, relevant to your topic, read articles and submit comments with your optimised link. This will not only widen your knowledge about the issues, you will also get good quality links pointing to your website with your
keywords in the anchor text.

If you are in business, you probably want to earn profits. And this is quite difficult without sales. Similarily, if you have a website, you probably want it to deliver sales – so that you can get profits and that’s why you’re in business.

So does your website generate leads that turn into sales? Or is it just a brochure you “hand out” and people say: “It’s nice,” when they’re leaving? Ajinder of Marbella Resorts wanted more and he got it:

“3R provided us with excellent personal approach, giving us much more than expected, providing us with hugely beneficial advice on how to enhance our website effectiveness and promote our holiday apartments online. Now I am glad to say that within last 3 months, our online bookings from Irish visitors increased by 300%.” - Ajinder Toor, Director, Marbella Resorts

Would you also like to turn your website into a powerful sales tool that brings in leads automatically 24/7?  If so, you now know where to go and get sales from your website today.

Many webmasters ignore the real potential of an external SEO, in fact they just think of changing the website content, keywords and run a google adwords campaign and that is it! What a shame because External SEO is just as important as Internal! Given that external SEO comes down to incoming linking, its objective is to attract web users and turn them to customers, so don’t miss the opportunity to increase your online revenues!

Here are some tips specially for you:

• Incoming Links

Incoming links is probably one of the most important external factor. This is also known as “link popularity”. The quality and the quantity of links really matter in that case. The best thing is to get deep and contextual links. The notion “deep” here means that websites does not just link to the landing page of another website but to internal pages. Then “Contextual” means that one page of a website contains links from related ones and with surrounding texts that deal with the subject of this web page.

• Good Content
This factor will have a real impact if a web page have a good “value-added” content that visitors are searching for. If a website have an interesting content, other webmasters will naturally link to this. Thereupon it will generate web traffic.

• Social Network Bookmarklets
It is very important to add in websites social networking bookmarklets such as AddThis.com. Thus, in case a visitor really enjoys what he read on website he can “bookmark” it with one of other social networking sites. It will temporary boost the traffic to this website.

• Blogs/forums Signatures and Leaving Comments
Most of webmasters ignore that simple factor. Indeed it has the advantageous situation of being free and easy to do. This method involves participating in forums and/or blogs (both is better) posting replies or comments. Regarding forums most of them allow to have a “signature” appended to the bottom of a post where a link to a website can be put in. Concerning blogs, when commenting on it, they often ask for names and website URL. When the comment is displayed, it will show the name with a link to the website mentioned. by leaving comments on other people’s blog or posting answer to forums, it will the web traffic to one website.

• Directory Submission
As the name of this method indicates, the main objective is to get listed in many directories. There are many of them, however they have to be select according to the business activity of the website owner.

• Link Exchanges
Finally the last very simple step: Exchange of text links between webmasters to create traffic.

If you follow these simple rules you will have concrete result in terms of web traffic for sure. 3R remains at your entire disposal for any queries or question, do not hesitate to contact us!

Did you know that bad search engine optimisation techniques can get you blacklisted from a search engine? Some techniques that are considered spam are cloaking, invisible text, tiny text, identical pages, doorway pages, refresh tags, link farms, filling comment tags with keyword phrases only, keyword phrases in the author tag, keyword density to high, mirror pages and mirror sites. While these techniques might work to give you a higher ranking for short time in the long run they will hurt you.

Hello People,

Hope things are going well for you and that you enjoy this weeks’ post.

Linking strategies to Increase Your Page Ranking

As determined by the number, quality and type of linked pages, most search engines don’t even consider websites if there is not at least one or two links pointing to these sites. Links from other popular websites back to your website are one way of increasing your site’s popularity. Finding websites with similar content (but not your competitors) and high link popularity, then trading links to be posted on each site, is one way of increasing your site popularity.

Is it good to submit your website to the search engines?

The answer to this question is generally positive. If you do not submit your website to the main search engines, it may take ages (literally several months) to get listed. On the other hand, some website submitting providers overdo this and it can generate negative results.Therefore I would recommend the following proven Online Search Engine Marketing Program: http://www.submitnet.net/. After setting up an account, the program will submit your website to various search engines at once (including Google and Yahoo!, of course), and then resubmit it on a monthly basis. Apart from that, there are many useful tools which will check your meta tags, website content and compatibility for browsers. The program is even able to manage your PPC campaigns from one source, when you pay for the service.

It is essential that when using Submitnet, you have already optimised your website using the information gained from PPC and Google Analytics reports. Run Submitnet reports and update your website accordingly. The tutorial will help you with all the steps you need to take.

Hello People,

First of all, I want to show off a little – I’ve become a Qualified Google Advertising Professional. So if you need any help with your Google Adwords, you can contact me as a professional now and I will improve your Google Adwords account performance. Visiting 3R’s website you can learn more on how to Beat Google Adwords with 3R Google Adwords Campaign Management.

For this week, the question is How to Combine SEO with Your PPC Campaigns.

Well, it is not that difficult – having run and tracked your PPC campaigns for some time, you will easily find out which keywords are performing the best for you. In the next stage, you will simply include these keywords in your website more often and try to create content more relevant to these keywords. Best performing keywords should be in your meta tags as well.You might ask how to know whether a keyword performs well or not. There are various indicators of this and you might decide which to follow. However, we recommend using them in the following priority order:

1. The most important, something you probably want most to get from your SEO and PPC campaigns, is a high number of conversions. A conversion is when a visitor clicks on any page of your website you choose and set as a conversion goal. Usually, these pages are those which show after a visitor bought something, or signed up for your newsletter.

2. Another one successful performance indicator is click-through rate (CTR).

3. Apart from the above mentioned, you should also control your costs per click (CPC). Google Adwords campaign costs are partly based on CTR of your particular keywords – the higher CTR you achieve, the less you pay for a click. So if you want to save your budget, make sure your keywords match to your ads.

4. Impressions are another measure you can see in your PPC stats. They tell you how many times your ad has been displayed. However, when you get high impressions without sufficient number of clicks, your CTR decreases and you pay more for every click. I definitely would not recommend using impressions as a positive criterion of assessing your keyword performance.

Hello People!

Having read the previous parts of my blog, now it is time to set up your account. Go to http://www.adwords.google.com/ and follow these steps:

1. Click the “Start Now” button and sign up the form for the “Standard Edition”. Choose your target language and location.

2. Now create your first ad. Its role is to generate traffic on your website; therefore it must attract people’s attention. You have to motivate people to click on it. You must be concise, accurate and clear for you have restricted space. Be careful, characters include spaces as well. Here is the structure of ads in Google Adwords:Headline (max.25 characters)
Description line 1 (max. 35 characters)
Description line 2 (max. 35 characters)
Display URL (max. 35 characters)
Destination URL (max. 1024 characters)

This way of creating ads is recommended by most Google Adwords experts:
Always include your exact keywords in the title of your ad. If searchers see the keywords they entered in the title of the ad, they will likely click on it.

The first description line should contain your most important benefits to grab people’s attention and to force them to take action.
The second line should list features – what exactly people get after clicking on the ad. Moreover, I suggest to put a call to action to this line.
The display URL can be used as well – after your domain address you can put anything.
Your home page may not necessarily be the best one for all your ads so your URL destination address should mirror the content and purpose of your ad.

Before starting to write your ad and your description, just have a look on these useful tips:

1. Get inside the customer’s head. What are your customers looking for? What do they expect?
2. As you have limited text space, avoid terms like “a”, “the”, “of”, “at”…
3. Use words like “new”, “free”, “limited offer”, “discount” to attract clickers.
4. Avoid superlatives like “the best product…”, “the most wonderful …” or “the top of…” It is too basic and not pertinent.

3. Now enter the keywords list that you have created with Chapter #3 of this ebook. Notice that with Google Adwords, you have the possibility to format your keywords with the four types of keyword matching options:

Broad matching: for example => marketing consultant. Your ad appears each time users search on these keywords, whatever the order or the other search terms.

Phrase matching: for example => “marketing consultant”. Your ad appears if the keywords are all present in the right order, regardless of other search terms.

Exact matching: for example => [marketing consultant]. Your ad only appears if the keywords are all present in the right order and no other terms are searched for.

Negative matching: for example => -manufacturing (use the “minus” character). Your ad for “marketing consultant” only appears if the word “manufacturing“ does not appear in the search query together with “marketing consultant”.

By using these matching options, you should be able to produce well-targeted results. Google also gives you the possibility to block your ads showing for searches conducted by people from certain countries or people who speak a certain language.

4. Next step is to decide on your daily budget. Choose the budget which fits to your resources.

5. Place your bid as well. Your bid price is your maximum bid price, which means you will not necessarily pay that all the time. You will only pay 1 cent more that the competitor under you.

Google will suggest you a bid amount, however it is not compulsory to follow up their suggestion. Just place the bid that you can afford. To find the most relevant bid, use the traffic estimator by clicking “Estimate Search Traffic”: it will give you some idea on the amount of clicks you can expect per day, the position of your ads among the others and how much you will be spending.

I would recommend you to place higher bids at the beginning. That will help you to generate traffic on your website rapidly and therefore to figure out which ads work and which ones don’t.

6. Enter your email address and your password. Afterwards you will be sent a validation email. Log into your new Google account. You just have to enter your credit card details and your campaign will be running!

7. If you wish to add a new campaign, log into your Google account and click “Create New Campaign”. Then you will just have to follow the steps that we have just detailed below.

The good strategy is to run two ads against one another in a campaign. After few weeks, delete the one with the lower CTR and write a new one to replace it. Google will automatically alternate your ads according to their CTR.

To create a new ad, just click the link “Create ad Variation”. Enter your new ad, and then click “Save new ad”. Google will alternate your different ads throughout the day.

Repeat the keyword in both the ad title and ad description to improve your chances for a click.