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	<title>Sales and Marketing Blog &#187; increase sales</title>
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	<link>http://www.3r.ie/marketing-blog</link>
	<description>Ultimate Sales and Marketing Tips for Irish Business Owners</description>
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		<title>Unique Value Proposition &#8211; Unique in Your Customer&#8217;s Eyes?</title>
		<link>http://www.3r.ie/marketing-blog/unique-value-proposition-unique-in-your-customers-eyes/</link>
		<comments>http://www.3r.ie/marketing-blog/unique-value-proposition-unique-in-your-customers-eyes/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 08:32:58 +0000</pubDate>
		<dc:creator>Peter Lawless</dc:creator>
				<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[increase sales]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[unique value proposition]]></category>

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		<description><![CDATA[<p><img src="http://www.3r.ie/images/articles/viking.jpg" alt="Unique Value Proposition &#124; Marketing" title="Unique Value Proposition &#124; Marketing" align="left" style="margin:0 10px 10px 0">What would Brian Boru have done faced with 10th century marauders wielding 20th century weapons? He would not have had a hope! That is what imagery does for marketing.To be honest, without ammunition, the </p><p>Vikings actually would not have had a hope. For a start, Brian and his gang of Celts, would not have known what the machine guns were, and secondly, the Vikings would not have had any other weapons to combat the fury of the zealous Celts.</p><p>Click here to learn more about <a href="http://www.3r.ie/resources/marketing_articles/vikings_with_machineguns.htm" title="Unique Value Proposition &#124; Marketing">Unique Value Proposition</a></p><p class="tags">Technorati Tags: <a href="http://technorati.com/tags/marketing+strategy" rel="tag">marketing strategy</a>, <a href="http://technorati.com/tags/increase+sales" rel="tag">increase sales</a>, <a href="http://technorati.com/tags/unique+value+proposition" rel="tag">unique value proposition</a>, <a href="http://technorati.com/tags/customers" rel="tag">customers</a>, <a href="http://technorati.com/tags/marketing" rel="tag">marketing</a></p>


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		<title>Marketing Messages to Attract More Clients</title>
		<link>http://www.3r.ie/marketing-blog/marketing-messages-to-attract-more-clients/</link>
		<comments>http://www.3r.ie/marketing-blog/marketing-messages-to-attract-more-clients/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 10:04:23 +0000</pubDate>
		<dc:creator>Peter Lawless</dc:creator>
				<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[attract clients]]></category>
		<category><![CDATA[increase sales]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[more clients]]></category>
		<category><![CDATA[more sales]]></category>

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		<description><![CDATA[<p><a href="http://www.3r.ie/marketing-blog/marketing-messages-to-attract-more-clients/" title="Marketing Messages to Attract More Clients &#124; Marketing Consultant &#124; Sales Consultant"><img src="http://everystockphoto.s3.amazonaws.com/cubicle_white_urinoir_277306_l.jpg" width="100" height="100" alt="Marketing Messages to Attract More Clients &#124; Marketing Consultant &#124; Sales Consultant" border="0" style="margin:0 10px 10px 0" align="left"></a>Many people struggle with headlines that truly demonstrate the value of their offering. </p><p><a href="http://www.3r.ie/marketing-blog/marketing-messages-to-attract-more-clients/" title="Marketing Messages to Attract More Clients &#124; Marketing Consultant &#124; Sales Consultant">So does your message include your company name?</a></p><p>If it does, you are already wasting 50% of the time a new prospect will spend deciding whether or not to contact you. </p><p>If the next 50% isn't so compelling, you might as well take your marketing budget and <b>flush it down the toilet.</b></p><p class="tags">Technorati Tags: <a href="http://technorati.com/tags/marketing+strategy" rel="tag">marketing strategy</a>, <a href="http://technorati.com/tags/increase+sales" rel="tag">increase sales</a>, <a href="http://technorati.com/tags/marketing+messages" rel="tag">marketing messages</a>, <a href="http://technorati.com/tags/marketing+plan" rel="tag">marketing plan</a>, <a href="http://technorati.com/tags/more+sales" rel="tag">more sales</a>, <a href="http://technorati.com/tags/more+clients" rel="tag">more clients</a>, <a href="http://technorati.com/tags/attract+clients" rel="tag">attract clients</a></p>


Related posts:<ol><li><a href='http://www.3r.ie/marketing-blog/don%e2%80%99t-leave-your-clients-hanging/' rel='bookmark' title='Permanent Link: Leaving Your Clients Hanging?'>Leaving Your Clients Hanging?</a> <small>Speak to your clients about how they can get value,...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/is-your-marketing-any-good/' rel='bookmark' title='Permanent Link: How to Know whether Your Marketing Is Any Good'>How to Know whether Your Marketing Is Any Good</a> <small>So you are in marketing. Well done. Since you might...</small></li>
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		<title>Create Marketing Messages with Power</title>
		<link>http://www.3r.ie/marketing-blog/create-marketing-messages-with-power/</link>
		<comments>http://www.3r.ie/marketing-blog/create-marketing-messages-with-power/#comments</comments>
		<pubDate>Mon, 13 Oct 2008 08:56:00 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[buy]]></category>
		<category><![CDATA[convince]]></category>
		<category><![CDATA[creative marketing]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[impress]]></category>
		<category><![CDATA[increase sales]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[power]]></category>
		<category><![CDATA[sell]]></category>

		<guid isPermaLink="false">http://www.3r.ie/marketing-blog/create-marketing-messages-with-power/</guid>
		<description><![CDATA[<p><a href="http://www.3r.ie/resources/marketing_articles/do_your_customers_know.htm" title="marketing, marketing messages, marketing plan, marketing strategy, power, sell"><img src="http://www.3r.ie/images/articles/marketing-power.jpg" width="100" height="100" alt="marketing, marketing messages, marketing plan, marketing strategy, power, sell" border="0" style="margin:0 10px 10px 0" align="left"></a>Messages with <strong>the power to impress</strong>. Messages with <strong>the power to convince</strong>. Create marketing messages that will help them realise <strong>what your product does for them</strong> - and <strong>they will buy</strong>. THEY WILL BUY.&#160;</p><p>Not a skilled copywriter? So how can you <a href="http://www.3r.ie/resources/marketing_articles/do_your_customers_know.htm" title="marketing, marketing messages, marketing plan, marketing strategy, power, sell">create such messages</a>? </p><p><b>Ask your clients and they will do it for you!</b> They are actually the experts on what your product does and they know how to say it so that others get it as well!</p><p><a href="http://www.3r.ie/resources/marketing_articles/do_your_customers_know.htm" title="marketing, marketing messages, marketing plan, marketing strategy, power, sell">Read here</a> how your customers can help you <a href="http://www.3r.ie/resources/marketing_articles/do_your_customers_know.htm" title="marketing, marketing messages, marketing plan, marketing strategy, power, sell"><b>create marketing messages with power</b></a>.</p><p class="tags">&nbsp;</p>


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<li><a href='http://www.3r.ie/marketing-blog/create-a-formula-for-communication/' rel='bookmark' title='Permanent Link: Create a Formula for Communication'>Create a Formula for Communication</a> <small>The value of having a script is that everyone sings...</small></li>
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		<title>Irish Marketing Consultant Invented a Phenomenal Marketing Tool</title>
		<link>http://www.3r.ie/marketing-blog/irish-marketing-consultant-invented-a-phenomenal-marketing-tool/</link>
		<comments>http://www.3r.ie/marketing-blog/irish-marketing-consultant-invented-a-phenomenal-marketing-tool/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 08:02:46 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[ADSPORT]]></category>
		<category><![CDATA[increase leads]]></category>
		<category><![CDATA[increase sales]]></category>
		<category><![CDATA[leads]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing consultant]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[more leads]]></category>

		<guid isPermaLink="false">http://www.3r.ie/marketing-blog/irish-marketing-consultant-invented-a-phenomenal-marketing-tool/</guid>
		<description><![CDATA[<p>Not only this means that we are all now in a position to <b>succeed in marketing</b> and <b>generate much more leads than before</b>, we can <b>also track our performance much easier</b> and <b>see the results that are guaranteed</b> to come!</p><p>So what is the secret tool? Its inventor, <a href="http://www.3r.ie/about/about.htm#peter" title="Marketing Consultant Ireland">Peter Lawless</a> of <a href="http://www.3r.ie" title="Marketing Consultants Ireland">3R Sales and Marketing</a> called  it ADSPORT and it is an acronym for 7 techniques that you are supposed to use in a combination, all of them, at any given time - and you will see your leads grow significantly. So here we go:<ul><img src="http://www.3r.ie/images/adsport2.gif" align="right" width="300" title="Successful Marketing Tool &#124; Marketing Techniques &#124; Lead Generation" alt="Successful Marketing Tool &#124; Marketing Techniques &#124; Lead Generation"><li><a href="http://www.3r.ie/resources/marketing_articles/advertising_effectiveness.htm" title="Tips for Advertising: How Effective is Your Advertising">Advertising</a></li><li><a href="http://www.3r.ie/resources/marketing_articles/stop-being-invisible.htm" title="Stop Being Invisible: Direct Mail &#124; Direct Marketing">Direct Contact</a></li><li><a href="http://www.3r.ie/resources/marketing_articles/is-an-excellent-and-engaging-mc-essential-for-your-success.htm" title="Keynote Speaking &#124; Motivational Speakers Ireland">Speaking</a></li><li><a href="http://www.3r.ie/resources/marketing_articles/17stepsmarketingmessage.htm" title="Publishing: Write Messages That Will Double Your Sales">Publishing</a></li><li><a href="http://www.3r.ie/resources/marketing_articles/website-makeover.htm" title="No Cost, DIY Website Makeover - Internet Marketing">Online</a></li><li><a href="http://www.3r.ie/resources/marketing_articles/how_can_your_customers_benefit_from_giving_you_referrals.htm" title="Referrals - How Can Your Customers Benefit from Giving You Referrals">Referral</a></li><li><a href="http://www.3r.ie/resources/leadership_articles/customersurvey.htm" title="Use Telephone for Marketing: Why Conducting a Survey Could Double Your Profits">Telephone</a></li></ul>Still not there? Would you like to read the whole story behind? <a href="http://www.3r.ie/resources/marketing_articles/adsport.htm" title="Phenomenal Marketing Tool Revealed"><b>Continue here with the full article</b></a>. </p><p class="tags">&nbsp;</p>


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<li><a href='http://www.3r.ie/marketing-blog/how-can-you-track-all-your-campaigns-easily/' rel='bookmark' title='Permanent Link: 10 Key Indicators of Your Campaigns Performance'>10 Key Indicators of Your Campaigns Performance</a> <small>If you want your marketing strategy to prove effective, at...</small></li>
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		<item>
		<title>Still looking for a marketing strategy that leads you to success?</title>
		<link>http://www.3r.ie/marketing-blog/still-looking-for-a-marketing-strategy-that-leads-you-to-success/</link>
		<comments>http://www.3r.ie/marketing-blog/still-looking-for-a-marketing-strategy-that-leads-you-to-success/#comments</comments>
		<pubDate>Fri, 11 Apr 2008 17:55:00 +0000</pubDate>
		<dc:creator>Riccardo</dc:creator>
				<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Sales Consultants]]></category>
		<category><![CDATA[increase sales]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[sales and marketing]]></category>

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		<description><![CDATA[I was taught that to increase the profits of an enterprise huge advertising investments were needed; I was taught that it took (a long) time to see some results and notice an increase in sales; I was taught that the means of communicating the company offer to their clients could be count on one’s fingers.

I [...]<p class="tags">&nbsp;</p>


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