Posted on : 23-01-2009 | By : Peter Lawless | In : Marketing Consultants
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What would Brian Boru have done faced with 10th century marauders
wielding 20th century weapons? He would not have had a hope! That is
what imagery does for marketing.To be honest, without ammunition, the
Vikings actually would not have
had a hope. For a start, Brian and his gang of Celts, would not have
known what the machine guns were, and secondly, the Vikings would not
have had any other weapons to combat the fury of the zealous Celts.
Click here to learn more about Unique Value Proposition
Technorati Tags: marketing strategy, increase sales, unique value proposition, customers, marketing
Posted on : 15-10-2008 | By : Peter Lawless | In : Marketing Consultants
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Many people struggle with headlines that truly demonstrate the value of their offering.
So does your message include your company name?
If it does, you are already wasting 50% of the time a new prospect will spend deciding whether or not to contact you.
If the next 50% isn’t so compelling, you might as well take your marketing budget and flush it down the toilet.
Value, value, value – where do you add value to your clients? What is their biggest problem?
“Struggling to attract more leads.” If you knew the magic formula for attracting more clients, you would probably make a lot more money, wouldn’t you?
It’s obvious, if you’ve read this far, that we know how to attract people with problems with marketing.
So if you want to increase your return from marketing and attract more clients, either call us on +353 1 201 7102 or click here and fill out our Business Health Check Form because it’s FREE and it’s the first step to your success.
Technorati Tags: marketing strategy, increase sales, marketing messages, marketing plan, more sales, more clients, attract clients
Posted on : 13-10-2008 | By : Simona Rusnakova | In : Marketing Consultants
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Messages with the power to impress. Messages with the power to convince. Create marketing messages that will help them realise what your product does for them – and they will buy. THEY WILL BUY.
Not a skilled copywriter? So how can you create such messages?
Ask your clients and they will do it for you! They are actually the experts on what your product does and they know how to say it so that others get it as well!
Read here how your customers can help you create marketing messages with power.
Posted on : 29-09-2008 | By : Simona Rusnakova | In : Marketing Consultants
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Not only this means that we are all now in a position to succeed in marketing and generate much more leads than before, we can also track our performance much easier and see the results that are guaranteed to come!
So what is the secret tool? Its inventor, Peter Lawless of 3R Sales and Marketing called it ADSPORT and it is an acronym for 7 techniques that you are supposed to use in a combination, all of them, at any given time – and you will see your leads grow significantly. So here we go:
Still not there? Would you like to read the whole story behind? Continue here with the full article.
I was taught that to increase the profits of an enterprise huge advertising investments were needed; I was taught that it took (a long) time to see some results and notice an increase in sales; I was taught that the means of communicating the company offer to their clients could be count on one’s fingers.
I was taught all these theories without even been aware that this kind of “universal truth” weren’t that universal.
Size matters.
And probably for multinational companies which have to sell consumer goods and can afford gigantic budgets for their marketing campaign the appropriate way of getting into the consumer’s head is through expensive long term television and press campaigns. But this is not the only path that has to be followed to reach success.
During the first weeks at 3R Sales & Marketing I’ve learned that there are many different ways through which a company could increase its sales and consequently its profits, effective strategies that could make your business grow without spending a fortune.T
imes have changed and new technologies have completely disrupted the pattern of communication.
3R Sales & Marketing indeed developed a lead generation program called ADSPORT, a ordered whole that owes its strength to the combined use of its elements, seven different communication strategies (Advertising, Direct Mail, Speaking, Publishing, Online, Referral & Telephone) that point directly to the same result: increasing the leads of your business.
