Forget about hiring a marketing consultant
Posted on : 29-08-2008 | By : Peter Lawless | In : Marketing Consultants
Tags: business development, grow business, marketing budget, marketing consultant, marketing plan, online marketing, sales
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I mean it, don’t even think about hiring a marketing consultant unless you actually are prepared to do the following.
- Clearly define what you hope to achieve from marketing
- Understand how your clients will benefit
- Set some revenue goals for marketing and sales
- Set a realistic budget – about 5-10% of revenue is reasonable
- Look at how good you are at turning leads from marketing into sales.
Until you do this simple exercise, unless the expert marketing consultant or sales specialist you hire will COST you money – not MAKE you money.
So go on be honest and if you want some help in determining that – we have a free business health check that will;
- Focus your mind on your goals
- Discuss how realistic they are
- Take action
Good luck and may better planning help you acheive even more than luck.
Peter
