Hello People!

Maybe some of you know already that Google offers a great tool for measuring your website traffic success – Google Analytics. Go to www.google.com/analytics, set up an account, add a special script to the web pages you want to track and start a great adventure of monitoring your website performance.

Google Analytics gives you handy reports on the following issues:

1. Content Analysis
2. Visitors Analysis
3. Traffic Sources
4. Goal Conversion

Among these tools you will find an answer to every question regarding your website performance. I would recommend that you create monthly reports in Excel spreadsheets, for example, which will enable you to compare the results over time. I suggest that you monitor especially these criteria:

• Visits
• Page Views
• Pages/Visit
• Avg. Time on Site
• Bounce Rate
• % New Visits
• Goal Conversions

Hope this piece helps and wish you all see the nubmers grow!