First enter your keywords list that you have created earlier. Notice that with Google Adwords, you have the possibility to format your keywords with the four types of keyword matching options:

Broad matching: for example => your. Your ad appears each time users search on these keywords, whatever the order or the other search terms.

Phrase matching: for example => “your”. Your ad appears if the keywords are all present in the right order, regardless of other search terms.

Exact matching: for example => [your]. Your ad only appears if the keywords are all present in the right order and no other terms are searched for.

Negative matching: for example => -jobs (use the “minus” character). Your ad for “your” only appears if the word “jobs“ does not appear in the search query together with “your”.

By using these matching options in your Google Adwords campaigns, you should be able to produce well-targeted results.

To support and enhance your SEO, the major search engines offer an opportunity of pay-per-click advertising. This is a special form of online campaigns where you pay just when people click on your ad so that they are directed to your website. Your ads will be shown when your campaign keywords are searched for in a particular search engine, however, you do not pay for these impressions, you pay only for the clicks your ads receive.

The beauty of using pay per click campaigns (PPC) is that you can see your link on the first page in Google (sponsored search section) literally within minutes, as opposed to SEO where it can take months to get listed for your main keywords.

Now we will guide you through the process of the main sponsored search provider – Google Adwords.

Once you’ve setup your keywords and your first ad in Adwords, next step is to decide on your daily budget. Choose the budget which fits to your resources.

Place your bid as well. Your bid price is your maximum bid price, which means you will not necessarily pay that all the time. You will only pay 1 cent more that the competitor under you.

Google will suggest a bid amount; however, it is not compulsory to follow their suggestion. Just place the bid that you can afford to pay per click and which will get your ad listed within the first four positions in Sponsored search results. To find the most relevant bid, use the traffic estimator by clicking “Estimate Search Traffic” – it will give you some idea on the amount of clicks you can expect per day, the position of your ads among the others and how much you will be spending.

I would suggest you place higher bids when setting up your Google Adwords account. That will help you generate traffic on your website rapidly and therefore to figure out which ads work well and which ones don’t.

There are three critical situations you might come across when you track your Google Adwords campaigns regularly – and here we also provide solutions to the possible issues:

1. Problem: You are getting low/no impressions.

Solution:

a/ Check in “My Account” whether your billing options are set up correctly. Google will notify you of any issues, anyway.

b/ Check your minimum bid and daily budget settings and if you want to have your ads shown more often, make sure the budget per day you have set is enough to cover the cost of all clicks you are getting.

c/ If a/ and b/ are not the issue, you probably want to expand your keyword list to make sure it consists of keywords that are being searched a lot. Google Keyword Tool will help you do this – and you will find it in your Campaign Management in the section called “Tools”.

2. Problem: You are getting lots of impressions but low/no clicks.

Solution:

a/ Modify your ads, make sure they follow the structure as given above and check they include your main keywords.

b/ Make sure that your keywords are not too general, so that they are being searched for quite often, but not so often in relation to your offering.

3. Problem: You are getting lots of clicks but low/no conversions.

Solution:

a/ Check that your conversion tracking code is in place – when you go to your Thank You page and view source, you should see it there.

b/ Optimise your landing page better – as described above – make sure that within the first fold of the screen you can see a clear call to action, benefits and that everything is as simple and clear as it gets.

Providing that your keywords fall below the 0.5% CTR for the first 1000 impressions, they might get disabled. That is the first reason you need to track your keywords performance and modify them regularly. Remember, change your words around, use new keyword matching options, try out different capitalisation and spelling variations, use singular or plural versions as well as different punctuation and grammar tenses…

You can decide if you want to receive daily, weekly or monthly Google Adwords reports.

With Google Adwords, you can also create your personalised reports in only a few minutes. Click on the tab “Report“ => “Create a report now”. You can create a report to track the performance of your keywords, text ad, image ad, URL, ad group, campaign or the whole account.

In order to save money, you can delete keywords from your list which do not convert into sales. It is also recommended that you “peel” those keywords that get low CTR and “stick” them to a new campaign or ad group with an ad specifically targeting them.

Making tiny changes to your ad can have a strong impact on your CTR. Keep changing your ads around regularly. After a few weeks, you will be able to detect your best performing keywords. Your ad should include these keywords. In the same way, if you detect any under performing keywords, delete them from your ad.

Google also has a built-in “conversion tracking” tool that’s linked to AdWords.  You put their code in the “success” page on your website and along with your CTR statistics, Google will then show you the percentage of visitors who opt in or buy in your weekly, monthly or daily report, or contact you, or take any action you set as a conversion.

This is the crucial point of tracking your Google Adwords performance. Since conversions are what you are aiming for, you should always check that their number and value is growing from week to week.

Before even starting to answer any questions about online advertising, I would suggest that you ask yourself:

• What is the value of one sale from the website?
• How many leads are you looking to get from your website a week?
• How many of these leads will you be able to turn into sales?

As here in 3R Online Marketing, we are very keen on delivering results that are expressed in Euro, you can clearly see the effectiveness of paying Google XY cents per click which translates into AB Eur per one sale. From our experience, Google Adwords can start to return €20 for every €1 spent.

So let’s look at some questions you might be asking now:

What can you do and how much wil it cost me?

We will setup your Google Adwords account, choose the right keywords and optimise your account, create ads and set budgets. You will have control over the whole process, as we will update you on what we are doing and we will even discuss certain issues with you, as the expert in your industry:

Quick Fix Online Advertising

Online advertising is the quickest way to get visitors to your website – though it can be very expensive if you don’t have a lot of experience – so get it done properly and online advertising can start to will repay you many times over.

Don’t wait, start getting online leads today ~

• Show Ads that get faster results
• Enjoy lower costs by using insider techniques

What is included:

• 15 minute Web Health Check on the phone (free)
• Set up Google Adwords account
• Receive €80 worth of free ads
• 1 campaign, 3 ads, 50 keywords
• Use adwords results to make your SEO even more effective
• Report and tweak monthly
• NB – Client owns their account and pays for online advertising directly to Google

Do I get access to the PPC campaign? 

Yes, absolutely, we want the whole process to be clear and open.

Do you report the results to me and what results can I expect?

Yes, you will get monthly reports, with a weekly breakdown, so that you can see how the numbers grow. Based on these reports, we will tweak your Google Adwords campaigns, monitor and optimise individual keyword performance.

Results you can expect – after answering the 3 questions at the beginning of this post you should have a general idea in your mind, and we will discuss this with you during the initial phone consultation.

Will you need access to my website or is that not necessary?

It would be much easier for both of us if we get the access, however, if you prefer not to, we will let you know all the suggested changes and you would arrange them to be made yourself.

Do I need to sign a contract?

There is no need to sign any contract.  

Do you have any case studies or a brochure?

Here you can see our proof of success with online marketing.

Re other internet marketing campaigns – organic optimisation for Google proves to be very effective (even more effective than Google Adwords in the long run, as you don’t pay per click), and we usually do this in combination with Google Adwords, as Adwords are a great source of real-world statistics and we then base our decisions for organic optimisation on these results.

It can take anything between 3-6 months to bring the website to the top of Google with organic listing, but we’ve had clients where we managed to do this in 3 days – it really depends on the website and the competition in that industry. So in the meantime, we will be running your Google Adwords campaigns so that you can see results immediately.

For more details, please, have a look at the information on Search Engine Optimisation.

Please, let me know if you have any more questions, normally we do a free phone consultation before we move forward, so feel free to give me a call if you like, on +353 1 201 7102.

A very successful businesswoman running a catering business asked me for some advice on her Google Adwords campaign. Was thinking it could be worth sharing with you.

So I’ve had a look – firstly, I switched off the content network, which was just lowering your CTR and it is not really effective unless you run special campaigns for it.

However, generally speaking, it was one of the better campaigns that I’ve seen so far.

There are more steps I will do when I will optimise the account, and this actually ties in with developing a new website, as for example with the current one, it’s quite difficult to track conversions automatically, as they don’t have a separate “thank you” page.

So in the meantime, maybe a small suggestion, if you want to capture more people, you can include more keywords using Keyword tool, which will give you a list of the keywords being searched for most.  

Just be sure all keywords you add, will be totally relevant to what you do.

A second useful thing to do would be to create another ad, which would differ from the current one just in one thing, eg the title. Then you’ll be able to see which gives you better CTR and more clicks, and use that one.

Hope this helps at least a bit. Let me know if you have any questions.

As you may know from the time I started to post, Search Engine Optimisation is a great factor that generates online incomes and advertisement at the same time. Also it has the particularity to get a high ratio of Return On Investment, therefore it is well adapted to SMBs that sometimes struggle to compete with bigger companies. So why do not you try it? Not fancy? Lazy? Look I am going to give you all the advantages of SEO so that you are aware of its stakes!then if you are not competitive no excuses at all!

SEO benefits can be divided into two categories: Tangibles advantages and intangibles ones.

Tangible advantages:

Cost-effective Customer Acquisition :
As Search Engine Optimization does not represent a huge cost, almost free, this is the best way to attract new customers without investing as much as in TV, News paper or other offline communication support.

Fixed Costs
Unlike other operating costs, SEO charge is relatively fixed, so SMBs can pilot their budget like before with no need to worried about!

Customer Acquisition – Targeted Prospects
As SEO requires to select relevant keywords that depends on the business activity of the website owner and that Search is demand-driven, consequently any visitors that refers to any of these keywords in search engines will find the website looked for

Greater chance to turn prospects into buyers
High ranked website generate much more traffic, thus it attracts prospects in huge quantity if we consider the amount of queries made per day (millions). In case visitors are satisfied with the website they can become customers

Now let’s talk about intangible advantages, you will be suprised for sure:

Credibility/Brand Perception
In general Consumers think that big brand businesses appear on the top on search engines results page. So by finding a SMBs website first ranked customers will think that it is a reliable and powerful brand, therefore it is an excellent to increase brand credibility.

Brand Visibility
Given the fact the SEO lead to a long term positioning, consequently it increases the possibility of being seen by visitors. So the brand enjoys an excellent visibility, it is like a permament ad.

Long term positioning
SEO allow to a website to stay long term in the search rankings compared to internet ad. So companies that have such website have more chance to get the attention of customers in a very long period

Findability
Finally one of the most important advantage of doing a search engine optimization is that it increases the findability which is very crucial to be seen and contacted. Without a great findability, prospects will visit others website and buy things from competitors sites. Therefore this is a turning point of the SEO concept

You have just discovered the amazing hidden advantages of SEO, Congratulation! now just imagine if you associate this to a google adwords campaigns: You will be the king of Internet trust me! So contact us now to find more advantages and information!

Testimonials….the most powerful marketing tool ever discovered! In fact getting testimonials in your website, on the front page, it is not only to show your customers satisfaction or to show off, but it is a way to get them selling for you!

I would say among the variety of selling techniques, there is one that is virtualy guaranteed to increase your business for sure…testinomials! I know that it sounds so strange but it is true and almost every company underestimates the real selling power of these wonderful marketing tool!

Especially nowdays customers looks for reliable companies, who can offer them excelent products or service with a high good value for money ratio, so you can spend ages saying that you are the best one at what you do but hardly everybody will trust in you however is someone say it on behalf of you it would work, prospect will feel more confident in buying from you!

Testimonials it is an important part of internal SEO, just as Newsletters for example, but there is a few firms who know that…Make a real difference by using it in your website, do not let another day pass you by without utilising this amazing tool to help you to gain more customers!

3R successful story is not related by us but by our clients, that helped us a lot to increase considerably! For more information just contact us we will be more than happy to help you!

Hi guys, hope this finds you well.

I have been working with Simona on Wordtracker.com which is a useful tool to optimise your website. Thanks to “my guru” Simona ; ) I understood how to use it so I am going to give you a brief explanation about that.

Basically, this website allows you to find the right keywords you need. When you get into Wordtracker what you have to do is writing the keyword you are interested in, then it will automatically give you results not only for the keyword you just have typed but also for the similar ones, furthermore, the results include the number of times that these keywords have been researched per day.

Then you have to select, among the results, those keywords which are most relevant to your activity and delete the useless ones in order to proceed to a deep analysis! From this point Wordtracker gives you the option to get access to a priceless analysis according to two main search engines: Yahoo and Google, but you could also choose whether the results depend on UK or US database! Is this not beautiful? You save a lot of time and money! “Time is money” and “Wordtracker is your money-maker”!