Have you ever heard of Guerrilla Marketing? It’s an effective way of marketing execution for mostly small businesses but its techniques can be applied in huge corporations as well.

One of  its 15 main rules according to the founder Jay Conrad Levinson sounds as follows:

“You can actually double your profits by  measuring the results of your marketing. Some weapons hit bullseyes. Others miss the target. Unless you measure, you won’t know which are which.“

That’s why we are also keen on measurement. Above all, the advertising is an
area where the effectiveness (or efficiency?) of its spending is being widely discussed.

Click here to learn more about Advertising Effectiveness

Technorati Tags: advertising effectiveness, marketing effectiveness, advertising, effective advertising, advertising efficiency

Yes it is true; you only pay when someone clicks on your ad!

Sp your ad better be relevant and then when your prospective customer clicks on the ad, the first page they see should also be relevant to what they want, thus encouraging them to take action to either contact you or buy from you.

So which form of advertising should you use for your company?

Click here to learn more about Effective Online Advertising.

Technorati Tags: effective advertising, online advertising, effective online advertising, advertising effectiveness