Imagine giving the barman €5 for a pint and only receiving a 1/2 pint! You would be rightly annoyed

And yet the advertising gurus would have us believe that only 50% of advertising actually works – and we don’t know which 50%!

So, if you care about your budget, your reputation and the value for money you receive when marketing, you probably should ask yourself

What are the main benefits of measuring your advertising campaigns?

Advertising is an area where the effectiveness of its spending is being widely discussed. Do you know the difference between effectiveness and efficiency?

You may wish to check out the article.

You may be aware of new techniques that other marketers might not want you to know about
http://www.3r.ie since we are
dedicated to helping you become even more successfuljust post any question on sales or marketing.

Marketing Tip: Are you speaking in the language of your customer about their needs, wants and pains. 92% of people purchase based on wants – yet they justify them with needs! I mean who actually needs a BMW, yet people who buy them convince themeselves as to why they really need it, maybe because it shows their customers that they are successful. People also buy because of pains – maybe their previous car broke down.So in your marketing message, use both the propects pain or problem and then tell them how they can achieve their desires by purchasing. For good measure you might want to remind them what their life would be like without having made the purchase!

Check out this marketing article for more detail.

Good luck and may your profits grow.

You may be aware of new techniques that other marketers might not want you to know about
(http://www.3r.ie) since we are
dedicated to helping you become even more successfuljust post any question on sales or marketing.