1. SMART Testimonials

First of all, you should ask your previous clients for SMART testimonials – what would give you much more than just “thanks, it was great” – ie by asking the right questions you could learn what you do excellently, why people come to you, and what are the real benefits to them – and then introduce these benefits to more people.

2. Content of the Pages

Make your website more “human” – ie get rid of the scientific terminology and use easier-to-understand language.

The approach we use for copywriting, is a proven 4mat, where you follow these four questions: why? what? how? what if? and lead the reader of the content through the process from understanding the benefits of your offering up to the final decision and desire to buy. To assure you get the best copy, I would get the director and founder of 3R, Peter Lawless involved and he would actually write up the content for you.

3. Online Newsletter

Finally, I would like to see you working more actively with your clients’ database, and this could be done effectively through a regular online newsletter (eg. monthly). It would also be a great way of collecting email addresses of your potential clients who visit your site, but are not ready to book a course yet – and you could keep in touch with them.

4. Sales System Assessment, Sales Planning & Sales Staff Training

It is prudent to understand that the way you handle new leads coming in from your website and other channels is really the one that helps you generate most business from people interested in your offering.

5. Next Steps

As you can imagine, 3R can help with any of these five main areas. Let us know if you would welcome assistance with any of them.

All around you every day, our world’s abundant nature provides you with the tools, to help you reach your wildest dreams. All you need is belief in your self, a dream and persistence.

So what is your dream my friend, and what are you going to do about it – because when you know that you are starting on the path to true happiness.

Oh, and by the way, if you want to sell something to someone – ask your self

WHAT’S IN IT FOR THEM?

Because everyone is tuned into their favorite radio station

WIIFM 

As we move into a new era, with Celtic Tiger 2, losing its teeth its breath coming in short gasps, cost pressures rising we need to start thinking of new ways to promote Ireland Inc on the global stage.

One of our amazing blind spots is the benefits of employing people who may have many degrees, qualifications and skills but don’t quite speak excellent English yet! Come on you fellow Irish, get them on board now, and help them speak English, these guys can really help us, and that is not by waiting tables!

(more…)

Some things are outside of our control and we simply can’t affect them, so unless you are one of the people on the inside and you have successfully lobbied Brian Cowen, then your views will not change the budget 2008.

So what can you change – that will dramatically affect how well your business fares?

First you must have a can do attitude – this means that you will do everything within your power to ensure you get the best result. This means that if there was a way to increase your marketing leads or close more sales you would take it. Wouldn’t you.

(more…)