Sales and Marketing Blog » business development

Forget about hiring a marketing consultant

Peter Lawless — Fri, 29 Aug 2008 12:23:27 +0000

I mean it, don’t even think about hiring a marketing consultant unless you actually are prepared to do the following. Clearly define what you hope to achieve from marketing Understand how your clients will benefit Set some revenue goals for marketing and sales Set a realistic budget – about 5-10% of revenue is reasonable Look at how good you are [...]

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Plan your Sales Cash-Crop now – Marketing Consultant advice

Peter Lawless — Wed, 06 Aug 2008 17:55:00 +0000

We reap what we sow and now is the time to sow leads that you can harvest into sales later this year! Read about six sure-fire tips to boost your leads now! In an economic downturn a farmer who may have had a poor harvest last year, knows that, even if it means borrowing, he must sow this year's crop at the right time – if he doesn't without anything to harvest in the autumn, then he will truly be in trouble.

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7+1 Criteria for Hiring a Marketing Consultant

Peter Lawless — Thu, 17 Jul 2008 10:59:09 +0000

In an economic downturn, when you decide you must get a marketing consultant expert in to help you grow sales and profits, you probably agree you must work with a marketing consultant you can trust. So how can you be sure that your marketing consultant will have your best interests for business growth? the following [...]

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Recession proof yourself – Boost Marketing Spend

Peter Lawless — Thu, 08 May 2008 08:45:13 +0000

While all the media pundits are talking about a recession, I was with one of my clients who is reporting a massive increase in sales. How is this possible? I don’t know if you are aware that in 1929, during the wall street crash, there were more millionaires created than during any other boom time. These were [...]

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