With article marketing being one of the crucial parts of off-site search engine optimisation, here are a few tips you should follow when writing articles:

• Use a strong headline and include your keywords
• Use the specified keywords at least two times in the article body
• Use each of the key phrases in sub-headings within the article
• The article must be written to add informational value to customers and must be written from their viewpoint
• Use conversational tone for the articles – use the word “you”
• Use bullet points where appropriate
• Don’t mention the name of the company, nor your website or sell anything in the article
• The word count must be 500 words minimum

Here are a few ideas on article headlines ideas you could use:

To save you a lot of time again, since you should be writing and submitting articles on a monthly basis, you can outsource this job for a relatively small fee via http://www.odesk.com – where you can post a job and people from around the world will contact you ready to do it for you. They really don’t charge much, so you should consider this option if you are going to take article submitting seriously.

Another very useful option you have is to submit your original articles to free article directories. Again, you will find hundreds of them on the Internet. However, the two most important and most effective article portals are:

• www.ezinearticles.com
• www.isnare.com – here you can get your article distributed to thousands of other article portals just for $2 per article – we strongly recommend.

What is important to note is that in the author bio, you should include a link to your website, so you can use your HTML link code again, but this time embedded in a bit of description about yourself.

This article was written by [Your Name] of [YourCompany] offering <a href=”http://www.YourWebsite.com” title=”Keyword1,Keyword2, Keyword3”>Keyword1</a> in [YourTown].

Which will appear as:

This article was written by [YourName] of [YourCompany] offering [Keyword1] in [YourTown].

And this is the link you are getting, since most article marketing portals will not allow you to use your link in the body of the article, nor to promote your company in any way.