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Posted on : 02-12-2011 | By : Simona Rusnakova | In : Marketing Consultants

Tags: advertising effectiveness, advertising media, print advertising, track print, track print advertising

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Here are a few tips that could help you evaluate the advertising effectiveness when advertising in print media:

Use different phone numbers on various ads or in various magazines
Have a slightly different call to action on each ad, e.g. “Ask for a Quick Quote” or “Ask for a Free Consultation”, or “Call for a Free Audit” etc.
Provide slightly different offer in each ad, e.g. pick a different product or slightly different price – $9.99 or $9.97

With all these options, you will have to always put down what the prospect asked about so that you can track back which ad brought in most customers.