You work with a marketing planning consultant, get your marketing plan done, pay a significant amount of money – and then let it get lost among other papers on your desk. Sounds familiar?

Well, the value of marketing planning really is in the ability to take action and execute the plan. This is why we, before we start working with our clients, suggest that they are ready to implement the marketing plan we will deliver after the consultancy sessions are over.

They can commit themselves to this execution by signing a short declaration – something like this:

I, ………………………………… commit myself to reading through this plan so that I can give a reasonable boost to my business. I understand that it’s not about owning this plan, but about getting real results. If I want more clients for my business, I must go and take the individual actions.

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