How to Use Your Right Keywords in Google Adwords
Posted on : 24-08-2011 | By : Simona Rusnakova | In : Google Adwords Management, Marketing Consultants, Search Engine Optimisation
Tags: google adwords, google adwords campaigns, Google Adwords Management, online advertising, pay per click management
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First enter your keywords list that you have created earlier. Notice that with Google Adwords, you have the possibility to format your keywords with the four types of keyword matching options:
Broad matching: for example => your. Your ad appears each time users search on these keywords, whatever the order or the other search terms.
Phrase matching: for example => “your”. Your ad appears if the keywords are all present in the right order, regardless of other search terms.
Exact matching: for example => [your]. Your ad only appears if the keywords are all present in the right order and no other terms are searched for.
Negative matching: for example => -jobs (use the “minus” character). Your ad for “your” only appears if the word “jobs“ does not appear in the search query together with “your”.
By using these matching options in your Google Adwords campaigns, you should be able to produce well-targeted results.
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