3 Vital Parts of Your Strategic Marketing Plan

Posted on : 05-03-2010 | By : Simona Rusnakova | In : Marketing Consultants

Tags: marketing activities, marketing plan, marketing plan outline, strategic marketing plan

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In order to survive in today’s constantly changing and very competitive marketplace it is crucial to have a practical your marketing plan which takes into account the importance of obtaining a measurable return on effort and money expended on any marketing activities.

Your strategic marketing plan is a document that clearly states why you are in business, what you have to offer customers, how to retain existing customers, how to price your products competitively and profitably and provides a plan of action to follow to retain and grow your existing customer base.

Here is an outline of a simple marketing plan:

1. Analysis of Your Current Situation

1.1. Know Your Customers

1.2. Know Your Offering

1.3. Know Your Competitors

1.4. Know Your Target Market

1.5. Know Your Partners

1.6. Know Your Company

1.7. Know Your Money

2. Marketing Strategy and Objectives

2.1. Setting Goals for Success

2.2. Creating Your Message

2.3. Creating Your Budget

2.4. Tracking Your Efforts

3. Marketing Tools

3.1. Advertising

3.2. Personal Contact

3.3. Public Relations

3.4. Online Marketing

3.5. Sales Process

If you want to easily create your full strategic marketing plan, using the information you have at hand, make sure it has all the parts as outlined above. If you need any help, make you that you contact a marketing consultant.