Google offers a great free tool for measuring your website traffic success – Google Analytics. Go to www.google.com/analytics, set up an account, add a special code to the web pages you want to track and start a great adventure of monitoring your website performance.

Google Analytics gives you handy reports on the following issues:

Content Analysis

Visitors Analysis

Traffic Sources

Goal Conversion

Among these tools you will find an answer to every question regarding your website performance. I would recommend that you create monthly reports in Excel spreadsheets (as described below) which will enable you to compare the results over time.

Specifically, you should keep an eye on these data:

Visits

Page Views

Pages/Visit

Average Time on Site

Bounce Rate – how many people left immediately after they came to the page

% New Visits

Google Page Rank – you can see this on you Google Toolbar

Goal Conversions Total

Keywords – what keywords were our website visitors looking for?

Traffic Sources – where did visitors came from?

However, the ultimate statistics talk about the VALUE all your website optimization efforts and online advertising have brought to your company.

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