Sales and Marketing Blog

3 Must-Dos of Optimising Your Website for Google

Simona Rusnakova — Thu, 11 Mar 2010 12:09:45 +0000

When you have your 7 keywords for every of your main pages, the next step is to place them on your website, in the correct way. There are a few places where you definitely should have them – some are pretty obvious, some are slightly hidden – so let’s make sure you get them all right! [...]

3 Vital Parts of Your Strategic Marketing Plan

Simona Rusnakova — Fri, 05 Mar 2010 12:37:35 +0000

In order to survive in today’s constantly changing and very competitive marketplace it is crucial to have a practical your marketing plan which takes into account the importance of obtaining a measurable return on effort and money expended on any marketing activities. Your strategic marketing plan is a document that clearly states why you are in [...]

Online Marketing: How to Make It Easy to Contact You

Simona Rusnakova — Fri, 05 Mar 2010 10:02:18 +0000

Many your website owners do not make it easy, clear and secure for people to contact them – if you want customers to contact you directly from your website, keep the process simple. In general, over 60 percent of online shoppers abort the ordering process once they’ve entered the shopping cart. It’s a pity that after [...]

10 Key Indicators of Your Campaigns Performance

Simona Rusnakova — Thu, 04 Mar 2010 12:08:11 +0000

If you want your marketing strategy to prove effective, at the end of the year we need to check whether you stuck with the plan and how well you did with the individual campaigns. Here is a clear description of what you should measure: Campaign Start – When did the campaign start? Expected # Leads – How many [...]

4 Secrets of Marketing to Your Target Market

Simona Rusnakova — Wed, 03 Mar 2010 22:55:42 +0000

One of the crucial aspects of your marketing is the right targeting – what type of customers will be most profitable for you to aim at? Have you applied your familiarity and experience with the existing customers in choosing areas of the main focus for future? Identify new opportunities in the your market Know who to target [...]

How to Track Your Google Adwords

Simona Rusnakova — Tue, 02 Mar 2010 12:08:49 +0000

Providing that your keywords fall below the 0.5% CTR for the first 1000 impressions, they might get disabled. That is the first reason you need to track your keywords performance and modify them regularly. Remember, change your words around, use new keyword matching options, try out different capitalisation and spelling variations, use singular or plural [...]

8 Keys to Successful Website Content

Simona Rusnakova — Thu, 25 Feb 2010 12:10:18 +0000

When you know the purpose of your website, you should give your visitors a REASON to move towards the goal. Remember, it is not your goal that they will follow; in fact, people are always looking for what is in it for THEM. Below follows a list of the vital elements of successful website content. 1. [...]

How Your Company Structure Affects Customers

Simona Rusnakova — Wed, 24 Feb 2010 22:57:40 +0000

Are you aware of the potential your company has in your market? Do you want to improve your company’s efficiency with business coaching? Do you need to ensure your business growth? Do you sometimes have the impression that your business remains stabgnant? It is very important how your your company is structured, especially if you have grown to [...]

8 Ways to Your Online Marketing Success

Simona Rusnakova — Tue, 23 Feb 2010 12:10:18 +0000

The crucial step of online marketing is setting a goal you want to achieve. What is it that you want your visitors to do? This could be one of the following: Fill in a contact us form Fill in an enquiry form Register for a free consultation/appointment Sign up for a newsletter with free your tips Download a free ebook [...]

The First Step of Website Marketing?

Simona Rusnakova — Sat, 20 Feb 2010 12:10:18 +0000

While many online marketing handbooks would start with telling you how to drive lots of visitors to your website, we chose a different approach. There is no point in driving millions of visitors to your web pages, when nobody will do what you would like them to do – either contact you, or sign up [...]