3R Sales & Marketing Online Blog

Digital Marketing: Dare to Advertise on Radio/TV?

Simona Rusnakova — Thu, 08 Dec 2011 23:09:30 +0000

Needless to say, if you decided to run an ad campaign in a radio or on TV, you probably know your reasons. Just make sure you know that the listenership is relevant to customers and that you don’t waste too much advertising space on people who will never buy your products. For your, you probably want [...]

Marketing: Do You Advertise in Print? Whenever you consider marketing in print media, such as newspapers...
How Should You Plan Your Marketing Campaigns? Once you know how you want to approach individual customer...
Three Killer Tips to Boost Your Advertising Effectiveness 1. Appropriate Structure There is a special 4mat you should...

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How to Track Print Advertising in Different Advertising Media

Simona Rusnakova — Thu, 01 Dec 2011 23:08:58 +0000

Here are a few tips that could help you evaluate the advertising effectiveness when advertising in print media: Use different phone numbers on various ads or in various magazines Have a slightly different call to action on each ad, e.g. “Ask for a Quick Quote” or “Ask for a Free Consultation”, or “Call for a Free Audit” [...]

Marketing: Do You Advertise in Print? Whenever you consider marketing in print media, such as newspapers...
How to Track Your Brochure Campaigns Probably the best way of tracking the effectiveness of your...
3 Keys to Making Your Advertising a Success 1. Setting Goals and Measuring Advertising Effectiveness Before you dive...

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5 Steps of Success in Marketing and Public Relations

Simona Rusnakova — Tue, 29 Nov 2011 23:13:40 +0000

What is the image of your your company in public? Do you know which tools you can use free to get your name out there? How can you work with media people in a way beneficial to both sides? To succeed in public relations and marketing, here are a few things you need to master: Know how [...]

How Can You Write a Press Release That Will Break the News There are tons of news every day, reaching us from...
What Is the Key to Social Media Success? Friends. This doesn’t mean you need to know thousands of...
3 Steps When Choosing Keywords for Online Marketing Success The first step of your SEO (after you have optimised...

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Marketing Organisation: How Can Internal Changes Improve Profitability?

Simona Rusnakova — Fri, 25 Nov 2011 22:58:06 +0000

If you are serious about long-term success of your company, you might want to consider these areas that can help you improve profitability and efficiency throughout all departments of your company: Defining Processes – processes designed specifically around your products and practices, will ensure your company can continue to grow profitably Time Management – tracking how working [...]

3R Online Marketing Increased Leads of OfficeTechnology.ie by at Least 100% Background As one of Ireland’s largest and longest established Canon...

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8 Specific Ways to Success with Blogging

Peter Lawless — Fri, 18 Nov 2011 12:09:12 +0000

If you really want to use your blog to get more business from online marketing, you might want to seriously consider the following: Short – Write short snappy informative posts that make people curious Personal – Be you, people like people who are honest Easy to Find – Use directories, post to other people’s blogs and link from [...]

8 Steps to Successful Ezines and Newsletters After you have succeeded in bringing customers interested in your...
What Is the Key to Social Media Success? Friends. This doesn’t mean you need to know thousands of...
3 Steps When Choosing Keywords for Online Marketing Success The first step of your SEO (after you have optimised...

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How Should You Plan Your Marketing Campaigns?

Simona Rusnakova — Thu, 10 Nov 2011 23:03:27 +0000

Once you know how you want to approach individual customer groups, it should be easier to allocate your marketing budget to individual marketing campaigns. Before we use start any serious marketing campaign planning, you should look at these areas: Target Market – Who are you targeting with this marketing campaign? What type of potential customers? Reach of Campaign [...]

How to Track Your Brochure Campaigns Probably the best way of tracking the effectiveness of your...
Tracking Success of Individual Marketing Campaigns Do you know how effective is your your marketing? Which...
Having the Right Marketing Messages Can Double Profits! Once you have a few very powerful marketing messages that...

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What Is the Key to Social Media Success?

Simona Rusnakova — Wed, 02 Nov 2011 12:08:49 +0000

Friends. This doesn’t mean you need to know thousands of people, but “friends” in social media terminology simply mean contacts, or people you are connected with through your profiles. Usually you can add your “real world” friends and customers just by checking whether they have a profile on that particular social site. If so, you can [...]

Social Media: Create Groups for Customers and Interested Prospects If you are looking for a free way to promote...
3 Steps When Choosing Keywords for Online Marketing Success The first step of your SEO (after you have optimised...
5 Steps of Success in Marketing and Public Relations What is the image of your your company in public?...

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Cost-Effective Marketing: Can Your Brochures Actually Work?

Simona Rusnakova — Thu, 27 Oct 2011 23:06:36 +0000

When selling particular your service, it is a good idea to summarize it in a simple brochure – again, with some very specific content. Below you can see a few ideas on what should a successful brochure contain: Front Page Attention grabbing image that is attractive to customers Your logo Powerful Heading Message that addresses a customers’ problem or responds to [...]

Could You Turn an Exhibition Stand into Contacts Collection SuperMachine? If you ever considered attending an exhibition on the “other”...
What to Do When Adwords Do Not Work There are three critical situations you might come across when...
Marketing Message: How to Describe Your Products Effectively Successful marketers all share a common trait; they are passionate...

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Build 100s Links that Will Increase Your Ranking

Simona Rusnakova — Wed, 19 Oct 2011 12:09:44 +0000

Apart from your website content, another very important factor search engines use when ranking websites is the number and quality of links pointing to your website. This means, how many websites have a hyperlink to your website. You can check which websites link to any website by going to http://siteexplorer.search.yahoo.com/ and putting a website’s URL to [...]

3 Vital Elements of Exchanging Links This is the most obvious part of link building –...
What You Need to Know about Link Exchange? Before we start talking about search engine optimisation and link...
8 Keys to Successful Website Content When you know the purpose of your website, you should...

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How Can You Write a Press Release That Will Break the News

Simona Rusnakova — Tue, 11 Oct 2011 23:14:07 +0000

There are tons of news every day, reaching us from papers, radio, TV and whatever else. However, sometimes your own company becomes a part of this news world, and you will probably want to make it look as good as possible. A press release is basically an article informing the public about particular events. These should [...]

5 Steps of Success in Marketing and Public Relations What is the image of your your company in public?...
Marketing: Do You Advertise in Print? Whenever you consider marketing in print media, such as newspapers...
Social Media: Create Groups for Customers and Interested Prospects If you are looking for a free way to promote...

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