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3 Vital Elements of Exchanging Links

Posted on : 15-06-2011 | By : Simona Rusnakova | In : Google Adwords Management, Marketing Consultants, Search Engine Optimisation

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This is the most obvious part of link building – and there are three most common ways how you can go about it.

1. Talk to Website Owners You Know

If you have any friends/partners/customers who have their own websites related to your, ask them to place your link on their website.

As determined by the number, quality and type of linked pages, most search engines don’t even consider websites if there is not at least one or two links pointing to these sites from other websites. Finding websites with similar content (but not your competitors) and high link popularity is one way of increasing your site popularity.

2. Find out Who Links to Your Competing Websites

Another option would be to get a list of your competing websites and find out

which websites are linking to them.  You can do this by going to http://siteexplorer.search.yahoo.com/ and typing a website’s URL into the box provided.

Then you need to review the linking websites and check for these criteria:

  • Are they not spamming (too many external links on a page – over 50)?
  • Would it be beneficial for you to exchange links with them?
  • Would it be beneficial for their visitors to have link to our website there?
  • Are they related to your?

3. Respond to Other People Asking for Link Exchange

If you are contacted by other similar websites owners to put their link to your website, you should always first check them out, have a look at their website, and make sure they are not spamming.

 

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