3 Steps When Choosing Keywords for Online Marketing Success

Posted on : 13-04-2011 | By : Simona Rusnakova | In : Google Adwords Management, Marketing Consultants, Search Engine Optimisation

Tags: keywords, marketing success, online marketing, online marketing success, search engine optimisation, seo, website marketing

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The first step of your SEO (after you have optimised your website for customers) is to make the best keyword list possible. A keyword is a word or a phrase people who are looking for products type in Google. For example, one of your keywords may be “your”.

However, it is better to focus on specific key phrases that will get more highly targeted people to your site. That means, do not use just “your”, as there are many people searching for this word, but many of them might be actually looking for a job in your, for example. Also, the competition is usually much stronger with these words, so it will take more time to get ranked on the first page.

Instead, go for longer keyword phrases and combinations such as “your [YourTown]”, “your company” etc.

Moreover, I would advise you to apply the following methodology to choose the right key words:

Organize a brainstorming with your co-workers, business partners, friends, relatives or even customers to find keywords relevant to your your business. Focus on the needs of customers, what they would type in when looking for products.
Check out your competitors’ websites for ideas. View the source HTML code and take a look at keywords in their meta tags (you will learn below how to do this). They could be a good tip for yours!
Try to make a list of 100 keywords minimum. It’s recommended to use a search term suggestion tool (such as Google Adwords Keyword Tool). It will give you an idea what your phrases have been searched for recently. Just make sure that you pick the appropriate location.