Hello people,

Last week I have written about the right keywords. Once you have created your keyword list, it is essential to create landing pages which contain these keywords. This is a crucial step to get conversions. A conversion is when a customer buys your products or signs up for a newsletter or takes any action you would like him to take.When your landing page does not include the keyword your customer typed in when looking for your services, it is not very likely that he keeps browsing your website. Moreover, it is recommended that you create a separate landing page for each of your keyword, or combination of keywords. Each of your PPC ads should point at a relevant landing page. So how to make your landing pages bring you actual sales?

Content is KingCreate useful and comprehensive content that’s related to your market to keep your visitors there. Adding keyword-rich text that makes sense and serves the concept of the web page improves your ranking and keeps your visitors interested. The more text, the better for search engine spiders when they index a website; it is strongly recommended that your homepage has at least 200-300 “visible” words. Moreover, the search engine spiders crawl especially the first 20 words of your website so try to keep an eye on them and make them really relevant to what your site is about.

In addition, valuable, dense and regularly updated content is one of the most important items you need for your website because visitors who stay longer while visiting a website help measure popularity of the site in the search engines. When creating content for your landing page, you should pay attention to the following elements:

The Purpose of Your Landing PageThe first step when creating your langing page should be setting a goal you want to achieve. What is it that you want your visitors to do? This could be one of the following:

1. Buy a product
2. Sign up a newsletter
3. Download a free trial
4. Read an article
5. Do a survey
6. Participate in a competition

List the Real BenefitsWhen you know the purpose of your landing page, you should give your visitors a REASON to move towards the goal. Remember, it is not your goal that they will follow; in fact, people are always looking for what is in it for THEM.

To achieve this, always list benefits of your products or services; not features. The difference is that benefits mean something valuable to the consumer while features are just descriptions of your product characteristics. Nobody cares so much about what material you used when creating the product, or what the technical parametres are. Usually, what matters to them is what problems your product can solve, and more importantly, how they will benefit from buying and using it.

In addition, websites offering products that managed to fix a problem usually get highest conversion rates. Moreover, try to use “you” more often than “I” or “we”. Remember: Your customers don’t care about you at all. The only thing they are looking for is what is in it for them.

Include a Call to ActionOnce you have decided what you want your visitors to do and after revealing all the benefits they get, it is crucial to tell them what to do next. It must be crystal clear what they need to do:

1. Click here to order your SEO eBook now.
2. Sign up for the Success! Newsletter here.
3. Press Enter to continue. Etc.

In order to make a call to action more catchy and attention gaining, there is one smart trick: use the red colour always you want to highlight something to be clicked on. However, do not overdo it, since when your website is red on its whole, the particular spots will not stand out.

Keep it SimpleIn order to keep your visitors focused on the steps you want them to take, keep all possible distractions away. This means your landing page should not be stuffed with links that will direct them away from the page. The only links your landing page should contain are those in line with your goal: links to your order pages, newsletter sign up forms, etc.

Last week, I wrote about the first and most important step to take if you want to boost your website traffic. But what to do next?

The second step of your SEO (and PPC campaigns as well) is to make the best keyword list possible. A keyword is a word or a phrase people who are looking for your product type in Google or Yahoo. For example, if you are a marketing consultancy, one of your keywords may be “marketing advice”.Creating a rich and appropriately targetted keyword list is a fundamental step that will have a strong impact on your campaign success. Avoid expensive general keywords: you will certainly get a high rate of impressions, but not necessarily high conversion sales. Focus on specific key phrases that will get more highly targeted people to your site. That means, do not use just “marketing” as there are many people typing this word in, but they are not looking for any marketing help or advice for their business. Instead, go for combinations such as “marketing help”, “marketing consultancy” etc.

Moreover, I would advise you to apply the following methodology to choose the right words:

1) Organise a brainstorming with your co-workers, business partners, friends or relatives to find keywords relevant to your business. Focus on the needs of your target audience, what they would type in when looking for your products. Having created your customer value proposition before, this should be now much easier to do.

2) Try to make a list of 100 keywords minimum. Providing that you barely reach this goal, do use search term suggestion tool (such as http://www.inventory.overture.com/ or http://www.wordtracker.info/). These will give you an idea what phrases based on your keyword have been looked for recently.

3) Don’t forget dashes, apostrophes, spelling variations, plural versions and various tenses. Your potential customers will not search a keyword in the same way. For instance: website, web site, web-site.

4) Check out your competitors’ webpages for ideas. View the source HTML code and take a look at keywords in their meta tags. They could be a good tip for yours!When you are combining your SEO with PPC advertising campaigns, it is very helpful to use tracking results from Google Adwords or Yahoo! Search Marketing to revalue your keyword list. Try to put emphasis on those which gain the highest number of clicks in your PPC campaigns.

Hello People!

If you want to boost your website traffic, the first step you have to take, is to create your customer value proposition. Success in a company is governed by three key factors;

1. How valuable, your target market believes, your offering is.

2. Your ability to market, sell and service the offering.

3. The quality and skill set of your management team.

Many excellent companies have all 3 ingredients for success. Where strong management teams, or entrepreneurs, have a great offering, but realise they may need help in the marketing and selling of their product to reach their true potential, they should turn to external experts.

Some companies seem to find the selling and marketing of their products a particularly daunting task. The reason is that their product is often intangible. Many companies find huge difficulty in accurately articulating their Customer Value Proposition (CVP).

Without a clear definition of value to your clients, it is going to be difficult or impossible to formulate your sales and marketing messages to define why people should purchase from you. When creating your CVP, there are 5 key steps, which lead to 5 deliverables:

1. Know your Customer
Select Target Customer
Deliverable: Customer Needs, Wants & Pains Identified

2. Know your Product or Service
Identify Customer Value
Deliverable: Customer Benefits identified

3. Know your Target Market
Select Target Markets
Deliverable: Addressable Market identified

4. Know your Competitors
Choose Competitive Differentiators
Deliverable: Competitive Differentiators chosen

5. Create your CVP Statement
Create a Value Proposition
Deliverable: Value Proposition createdWe are able to help with this crucial task via our 3R Customer Value Proposition full-day Workshop that is strongly recommended to take before attending the 3R SEO Workshop. However, if you decide to go just for the SEO one, we will cover the topic of CVP briefly at the beginning. Without a clear CVP statement, you cannot move forward with your SEO and PPC strategy.

Hello, people!

This week you will learn more about the magic acronym SEO (meaning Search Engine Optimisation) you have probably seen dozens of times. So how could understanding of this magic drive your website to the top positions in Google, Yahoo, or Msn.com within specific search terms your ready-to-buy customers type in when looking for your products?

SEO means that your website is “optimised” for search engines, meaning that, ideally, your web site will come up as one of the first 10 sites when people search for keywords pertinent to your business. This is essential to your website traffic which might lead to further sales generation.Getting a top 5 search ranking in Google, Yahoo! and recently in MSN.com as well is the key factor to advertise your product online. Optimising your website will generate more traffic than all of your other Internet Marketing efforts combined. By simply getting traffic coming to your website, you have got better chance to generate more sales….

During the 3R Boost Your Website Traffic Workshop you will learn about SEO and pay-per-click (PPC) campaigns before you waste a lot of money on a campaign that doesn’t work. This ebook provides essential overview of SEO and, together with the workbook coming from the workshop, it will help you to launch or optimise your online advertising campaigns with Google Adwords, Yahoo! Search Marketing (formerly Overture) or Microsoft AdCenter. However, given the current market trends in Ireland, we will focus on Google Adwords above all.

Although SEO might seem to be a simple and relatively easy-to-use way of improving your website ranking, which helps your customers find your website easier, there is also a possibility of abuse. This can finally lead to your website being excluded from the search engines listings. Therefore it is crucial to know the difference between techniques that search engines recommend as part of good design (so called “White Hat” SEO) and those that search engines do not approve of and attempt to minimise their effect (referred to as “Black Hat” SEO or spamdexing).

Another interesting fact to know is that search engines change their search criteria daily. There are usually very subtle changes an average website owner does not have to track. Their purpose is to prevent spamdexing or at least make it as difficult as possible.

Well this is just shorly now, will write about this topic somewhat more in the coming posts. However, if you cannot wait and are hungry for information on SEO, contact me now.

Are you 100 % sure that your web site encourages visitors to buy your products? Or are you loosing potential customers who have found you but don’t know how your offering can be of value to them?
Once I was browsing the Internet looking for a laptop shade. It is a special widget to prevent from reflecting the sun when you want to work with your laptop outside, sitting on the grass somewhere in the park in a lovely sunny weather. But, being a non-native English speaker, I did not know the exact name for it at that moment and I was trying various keyword combinations, such as laptop screen protector, laptop foil, prevent sun shine laptop, use laptop outside etc. And I couldn’t find what I was looking for.Anyway, there are just few companies that sell this “device” and fortunately, I found one of them after typing in “laptop screen outside” desperately. Browsing the pictures of funny black gadgets sticked to the screen, I already saw myself sunbathing at the beach during my most busy working hours. But I didn’t buy immediately. I sneakily picked the keyword “laptop shade” they used on the website and continued my search in order to find more attractively-looking shades.

This short story is probably something you get through every day, maybe without conscious realising. And your customers do as well. Once they find you, you probably want them to buy from you, not to leave for another company. For this purpose, your website can be an enormously powerful tool if you build it the appropriate way.

Why More Visitors Will Buy from You

First of all, consider your target niche. Who is looking for a laptop shade? A young, fashionable “lady” eager to look well at every moment (well, I’m not, but…), or “Mr. Sayso”, a builder notoriously careless of the design but prefering utility functions? In fact, they might be both really interested, but to address their individual concerns and desires adequately, pick just one of them and try to attract THEIR senses and create an emotional momentum that will appeal specifically to THEM.

So close your eyes now and think. Who is looking for your products? What kind of people is most likely to buy one? Who will buy even more than one? After all, who is prepared to pay fortune for your products?

Having done this exercise, there is time to think of the content of your website. It is recommended to pick just one page that will be dedicated to one particular group of people looking for one particular product. As this will be the page where your potential customers will “land” from their Internet search, we call it a Landing Page.

All your pay per click campaigns, whether you use Google Adwords, Yahoo! Search Marketing, Microsoft’s AdCenter or whatever else, all these ads promoting your particular product to a particular audience should point at your landing page developed exclusively for this product and this audience.

To achieve high conversion rates, which means that a high percentage of your visitors will finally buy something; each single word should mirror THEIR perceptions, THEIR opinions and, most importantly, it should refer to THEIR wants.

So what is the process to develop a landing page that will boost your revenues?

7 Steps to Make Your Landing Page Bring You Actual Sales1. Define the purpose of your landing page

The first step when creating your landing page should be setting a goal you want to achieve. What is it that you want your visitors to do?

2. Create an irresistible desire for your product

To succeed, always list benefits of your products or services; not features. What is the difference? Benefits mean something valuable to the consumer while features are just descriptions of your product characteristics.

3. Include a Call-to-Action

Once you have decided what you want your visitors to do and after revealing all the benefits they can obtain, it is crucial that you tell them what to do next. It must be crystal clear what they need to do in order to buy the product.

4. Keep it simple, stupid

To keep your visitors focused on the steps you want them to take, keep all possible distractions away. That means, your landing page should not be stuffed with links that will direct them away from the page.

5. Generate trust

Although many of us probably do not pay particular attention to Contact Details and Privacy Policy when browsing the Internet, these are vital parts looked for especially during the purchasing process in order to make sure that you are a serious company. Apart from that, Testimonials could add trustworthiness to your landing page, too, as they are kind of confirmation and referral from the REAL people.

6. Make your ordering process clear and secure

In general, over 60 percent of online shoppers abort the ordering process. It’s a pity that after gaining their attention, interest, desire and even after beginning of the purchase you may lose them due to a complicated, unclear or unsafe ordering process.

7. Optimise your title, meta tags, headings and links

You should always use the same keywords which also appear in the copy of your page, title tag, meta description etc. Any keyword phrases which are used in your meta tags only, will not have enough prominence to help your listings for that phrase.

What Should an Effective Landing Page Look Like?

To give you a better idea on the issue, we have created a sample landing page for our 3R Success! Newsletter. Its purpose is to make people sign up for the monthly newsletter with sales, marketing and leadership articles.

You can view the landing page here:
http://www.3r.ie/success_newsletter_description.htm

Moreover, if you are interested in the issue, you can download a free Boost Your Website Traffic eBook after subscribing to the 3R Success! Newsletter.

This article was written by Simona Antosikova and Peter Lawless from 3R Sales and Marketing – http://www.3r.ie/. For previous articles like this, visit 3R’s Articles. Alternatively, subscribe to Success our free monthly Information Bulletin with sales and marketing articles.

Do you feel you have gained so much experience in your business that you would be able to teach others? Is there any way to benefit from your stories and advice?

Become Known on the Internet

Publishing is somewhat similar to Speaking. If anything interesting or important happens in your company, do not hesitate and tell everyone about it immediately! The best way to do it (when we consider ‘low cost options’) is to create an article and to send it to various Internet portals all over the world. It will be published in many places and overwhelmingly, this is not considered an advertising tool, but an article or news among other interesting articles and news on an knowledgeable website or in an ezine, for example.

Therefore, you should adjust your style when writing for this purpose. Do not use catchy words of your typical adverts. This should be rather more serious however, try to make it as informative and enriching as possible.

9 Rules of Effective Online Publishing

1. Always refer to your target group.
2. Don’t speak about yourself all the time.
3. Give valuable and relevant information.
4. Keep it simple, stupid (KISS).
5. Make it clear and easy to find relevant information.
6. Use a call to action.
7. We think pictures – make sure that you include them as well.
8. Use correct fonts and always check for spelling and grammar.
9. Make it trackable – and track it regularly. This will give you ideas on what to improve.

Generate More Traffic to your Website Offering a Valuable Content

In today world the role of the Internet is vital. Therefore it is crucial to create a traffic generating website, unless you are 100 % sure that your target market does not use the Internet at all. However, at any stage, the online presence makes you more recognised and respected and a website is a relatively cheap marketing tool with a long life span.

In order to attract your visitors’ attention and to keep them browsing for longer than 6 seconds, your website should contain the following:

1. The right marketing messages and testimonials for each of your niches including your customer value proposition statement.
2. 2-3 articles advising people within your particular niches in areas that you can give them professional advice.
3. Interesting and updated news that matter to your target group.

In Minutes, Let the Whole World Read Your Story!

To submit an article means to publish it on a web site which is not yours. There are various portals which welcome any articles on different topics. As it could be a tough job to submit dozens of your articles to these numerous sites one by one, some of the portals also offer a service of automated article submission.

This is an easy and fast way to let the Internet audience know about your great masterpiece. However, it is not the main reason of the articles submission. The more important role of it is its contribution to your search engine optimisation, as at the end of each article you can insert your contact data, i. e. your URL. This smart and sneaky linking strategy increases your Google, Yahoo! or Msn.com ranking.

Here I would like to share a few such portals which could be beneficial to your own publishing:

www.articlegeek.com
www.uniterra.com
www.isnare.com
www.simplysearch4it.com
www.bigarticles.com

http://r-b-e.net/articles/

www.articlemarketer.com
www.hotlib.com/articles
www.freearticle.org
www.ezinearticles.com
www.articlecube.com
http://www.articlesfactory.com/
www.articletrader.com
www.ideamarketers.com
www.marketing-seek.com
www.connectionteam.com/su3bmit.html
www.articleson.com/
www.articlesexpress.com
www.marcommwise.com/addkbank.phtml
www.goarticles.com
www.webmasterslibrary.com
http://www.articlecentral.com/
www.articlecity.com

Start Your Own eZine with Passion

Although this may seem daunting at the first sight, starting your own eZine could be as beneficial as creating your website. In a nutshell, you offer your mailing list a set of rich-content articles giving information about your products, services or about your company itself. Accordingly, you will place this content on the ezine website which will in addition generate revenues from banner ads or affiliate programmes of your partners.

To succeed brilliantly, you should choose a specific market niche your ezine will be clearly designated for:

1. Offer interesting and valuable content that will address your target audience.

2. Think about the objectives of your articles – what do you want to tell people? What do you want them to think about? What actions do you want them to take having read your article?

3. Create interesting headlines for your articles. Always check your grammar and spelling.

4. For search engine optimisation purposes, use your keyword phrases and include your snippet containing a link to your website at the end of each article.

Following all these steps obediently, you will feel great about receiving emails with thanks and positive reviews from your potential customers, and, what is more, your website traffic will increase muchfold. At the end of the day, your revenues will mirror this development closely.
Make your eBook a Power Selling ToolAs the first advantage, compared to a classical “stone” book, an eBook is much easier to distribute. It will attract new people to your business and create awareness for yourself. Apart from that, it will create an image of you as an expert in your industry:

1. You should have a sufficient knowledge in your area of business in order to write an ebook.

2. The title of your ebook is very important. It could start “How to…” or the “Do’s” and “Don’ts’” in order to attract the attention of the readers.

3. You don’t have to create 700 pages’ ebook. It could be even a small brochure.

4. You can decide to do a series of short stories with an ongoing plot and continual marketing promotion.

5. Create a nice cover for your ebook.

6. Tell everyone about your ebook. Put in on your website and submit it to various ebook portals.

Teach About Your Products via eManuals with Sheer Elation

You can offer eManuals for free in order to generate more traffic to your website, or you can even sell them. Teaching your target group how to use your products effectively, will build rapport within your target group.
Don’t be afraid to present yourself as an expert on handling with software or other products and services you are offering:

1. Find a product you are able to write about easily and you have a lot of experience with and sufficient knowledge about.

2. Create your eManual – make it clear, easy to read and understand, make sure that you cover all relevant points.

3. Publish the eManual on your website and submit it to as many various directories, portals and ezines relating to your business as possible.

4. You can also include a link to your eManual in your email newsletter.

5. Promote your eManual wherever possible.

Blog with Spectacular SuccessBlogs have become a popular source of information, advice and entertainment recently. Using them for marketing purposes, you can create awareness and build rapport with your online audience in an effective way. Moreover, submitting your blog to various blog directories will help your search engine optimisation. This tool is great especially if you target young people:

1. Find a suitable blog site where you could set up your own blog. It is easy. Usually, a wide choice of various templates is available and you need just basic computer skills.

2. Place a picture of yourself to your profile.

3. Start blogging and publish regularly. Make your posts interesting.

4. We think pictures – put at least one with every post you submit.

5. Don’t be afraid to share secrets of your success with the readers. They love reading about successful people and they look for advice on how they could belong to them as well.

6. Professional blogs nowadays are very personal.

7. Manage your comments and be active – respond to people’s questions and make statements to their ideas.

8. Tell everyone about your blog. Put a link to it on your website and submit it to various blog directories.

Publish Online to Improve Your Website Ranking

As determined by the number, quality and type of linked pages, most search engines don’t even consider web sites if there is not at least one or two links pointing to the web site. Links from other popular websites back to your website are one way of increasing your site’s popularity. Finding websites with similar content (but not your competitors’) and high link popularity, is one way of increasing your site popularity.As you can see, this is a continuous process which will cost you a lot of time and demand constant effort. That’s why knowing more about the issue could save you great deal of energy. Think about devoting a half day of your precious time to acquire considerable knowledge on search engine optimisation and the way to do it most effectively: combining it with your pay per click campaigns.

Many of our hugely successful customers find that 3R half day SEO Workshop can spring board them to success. In some cases the workshop combined with all your expertise is all that you need. In many cases our customers are happy to have regular meetings, to benchmark their progress and keep you on track to building a consistent system that works.

This article was written by Simona Antosikova from 3R Sales and Marketing – www.3r.ie. For previous articles like this, visit 3R’s Articles. Alternatively, subscribe to Success our free monthly Information Bulletin with sales and marketing articles.

Hello, people!

This week was really exciting for me as I have for the first time the opportunity to participate on couple of meetings with our clients. I saw some parts of 3R Success Framework in practice and I found it very interesting.And there is still so much to do with our website! I want to make it as good as possible so that costs me some time as well.

Dealing with this issue, I have recently heard much about SEO. This acronym means Search Engine Optimization and this is the way how to promote your site without having to pay much money. In order to get some traffic to your website you must lead those who are looking for your products directly to the pages where you offer it. This is the cheapest way of doing marketing, the most effective one.

So what is SEO about?

In general, SEO has two main areas:

1. Changes to a site’s code (referred to as “on-page factors”)
2. Getting links from other sites (referred to as “off-page factors”).

Although SEO is a simple and relatively easy-to-use way of improving your website ranking, which helps your customers find your website easier, there is also possibility of abuse. This can at the end of the day lead to being excluded from the search engines listings. Therefore it is crucial to know the difference between techniques that search engines recommend as part of good design (so called “white hat” SEO) and those techniques that search engines do not approve of and attempt to minimize the effect of (referred to as “black hat” SEO or spamdexing).

However, you can await great results of your web page ranking if you put these white hat SEO techniques in practice:

1. Site Quality and Relevant Content

2. Site Title

3. Meta Tags

4. Good Navigation

5. Right Keywords

6. Site Popularity

7. In-site Cross Linking

8. Web Site Design

We are preparing now an On-line Marketing Guide which will offer genuine how-to-information about combining Google Adwords and Yahoo! Search Marketing with your search engine optimization. This will be soon available probably for free at our website, so you can check it there and learn more about SEO.By the way, our company, 3R Sales and Marketing, managed to reach the first position in Google listings within the words „sales marketing Ireland“ in front of other 34,800,000 results (Does SEO Marketing Really Boost Sales).

So that is all for now, enjoy your life and next week I am back again with something new for me and maybe also for you!

Simona

Hello, people!

This week I decided to introduce you our website I have been working on recently.

Relaunched just on November 3, 2006, it has pretty much to offer. The clean layout will immediately draw your eye to the left side with testimonials which proof the expertise of the company and their clients’ contentment.

The website is especially unique due to the rich content of marketing, sales and leadership articles written by Peter, founder of 3R Sales and Marketing, which will in few minutes open you dozens of new views on what you do. No boring phrases, no empty long definitions! Everything is clearly described, so that also a non-marketing specialist will understand and be able to see how to apply this stuff in his particular business. That is the deliverable of the website. However, to go further, you can assign for a regular e-mail newsletter, let check your business’s health (Business Health Check) or even contact us to help you understand our ideas in more detail and with respect to your current situation.

How did we manage to create such an interesting „webspace“? We followed one of the practics they recommend to our own clients. The steps are here:

1. Aim at: What’s in it for your visitors?
2. The content of your website should be credible and original
3. Know your target audience intimately
4. Update your website regularly
5. Be clear and concise, with easy to read pages
6. Make your navigation easy
7. Urge people to take action
8. Use graphics sparingly to convey information
9. Collect information from your visitors, to ensure your content is relevant

You can view the whole article about 10 must-haves of your website if you click here.

We do not leave the knowledge for ourselves, but we offer it to all of you… for free!
So why not to use this opportunity and get from it as much as possible?

Let me now invite you to get through the pages and enjoy the beauty of powerful learning! Please feel free to give any positive or negative feedback on the site.

So that is all for now, enjoy your life and next week I am back again with something new for me and maybe also for you!

Simona

Hello, people!
This week I worked much on our website – nothing interesting maybe for you but for me it was an amazing experience trying to settle all the problems concerning the layout and the overall design of the web site. You know, it is very important to check everything at least 100 times, so that when you publish it to the server, there are no mistakes any more.

However, what could be of your interest is the way how we made all the web site. You know, hiring an external company specialized in web design would be unbelievably expensive. That’s the main reason we decided to purchase just the template for the site. There are many companies which offer thousands of such templates on-line – you can just browse and choose the one that suits you the best.

So we chose one as well and we just fixed it a little – especially the colours and the fonts, as well as some layout elements. This was done using Macromedia Dreamweaver with help of which also a html non-professional is capable to update content and pictures. Anyway, some basic knowledge of few html tags is always handy and helps when trying to find the best solutions. Here I can advise you a very good learning tool: http://www.w3schools.com/. In short, you will find there on-line web building tutorials – all free, as well as a list of html tags including the ways they should be used.

But truly said, I am no web developer. That’s why I cannot miss here writing a bit into marketing again. Working at my diploma thesis, which is about accessing advertising effectiveness and efficiency, I have found an interesting issue – do you know how to distinguish between effectiveness and efficiency? Honestly, it took me some time to be able to define it properly. Finally I came to this conclusion:

Efficiency = doing the things „right“.
Effectiveness = doing the „right“ things.

Can you see the difference? Peter F. Drucker, the renowned management consultant, defines being effective as “getting results,” and getting results he defines as “getting the right things done.” On the other hand, if you are efficient, you just do the things right and if not being effective, you could do the wrong things, what could be just a waste of time.

Getting back to my thesis, assessing advertising efficiency is for me mainly about measuring its financial effects, while I would define assessing its effectiveness as measuring its communicational effects – whether people saw it, whether they liked it etc. You see, sometimes we know very good ad we like but we are not aware of the brand which is promoted. Then the ad campaign results drop down and despite being efficient, the campaign was ineffective.

Effectiveness is sometimes called performance as well. If you are more interested in this issue you can place some comment or ask me directly, I will be happy to have a discussion on this topic.

That is all for now, enjoy your life and next week I am back again with something new for me and maybe also for you!

Simona