Sales and Marketing Blog » Search Engine Optimisation

Beware of Black Hat SEO

Simona Rusnakova — Thu, 22 Jul 2010 12:09:44 +0000

Although SEO might seem to be a simple and relatively easy-to-use way of improving your website ranking, which helps your customers find your website easier, there is also a possibility of abuse. This can finally lead to your website being excluded from the search engines listings. Therefore it is crucial to know the difference between [...]

3 Must-Dos of Optimising Your Website for Google When you have your 7 keywords for every of your...
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What You Need to Know about Link Exchange?

Simona Rusnakova — Tue, 20 Jul 2010 12:09:44 +0000

Before we start talking about search engine optimisation and link exchange in more detail, let’s define a few terms: 1. URL – this is the address of the page you are linking to, i.e. http://www.YourWebsite.com. Make sure that when you are building external links, you include the whole URL address, also with “http://” 2. Anchor [...]

3 Vital Elements of Exchanging Links This is the most obvious part of link building –...
How to Be Seen as an Online Expert with Article Marketing Another very useful option you have is to submit your...
3 Must-Dos of Optimising Your Website for Google When you have your 7 keywords for every of your...

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How to Measure Profits from Online Marketing?

Simona Rusnakova — Thu, 15 Jul 2010 12:08:11 +0000

To apply goals and tracking in online marketing, you first need to gather some data upfront, so that you will be able to estimate the value your your website is delivering every month: Average Sales Value – What is the value of an average sale? No. of Products Avg. Client Buys – How many products does an [...]

4 Areas of Online Marketing You Need to Know Does your website work as a 24/7 sales tool, bringing...
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How to Use Pick the Right Google Adwords Budget

Simona Rusnakova — Tue, 06 Jul 2010 12:08:50 +0000

Once you’ve setup your keywords and your first ad in Adwords, next step is to decide on your daily budget. Choose the budget which fits to your resources. Place your bid as well. Your bid price is your maximum bid price, which means you will not necessarily pay that all the time. You will only pay [...]

How to Track Your Google Adwords Providing that your keywords fall below the 0.5% CTR for...
What to Do When Adwords Do Not Work There are three critical situations you might come across when...
How to Quickly Do In-depth Keyword Research with Adwords Keyword Tool For each of your main pages, go to the...

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What to Beware of When Commenting on Blogs

Simona Rusnakova — Thu, 17 Jun 2010 12:09:44 +0000

If you are looking at a very interesting and smart way of building links to your website, commenting on your blogs will be an answer for you. It’s easy – you find a blog that deals with your, or customers in general, you read a post, and you comment on it by clicking “Add a comment” [...]

Blogging: Find Where Your Potential Clients Are and Give Them Advice A blog is basically a special website which enables you...
Beware of Black Hat SEO Although SEO might seem to be a simple and relatively...
3 Vital Elements of Exchanging Links This is the most obvious part of link building –...

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3 Vital Elements of Exchanging Links

Simona Rusnakova — Tue, 15 Jun 2010 12:09:44 +0000

This is the most obvious part of link building – and there are three most common ways how you can go about it. 1. Talk to Website Owners You Know If you have any friends/partners/customers who have their own websites related to your, ask them to place your link on their website. As determined by the number, quality [...]

What You Need to Know about Link Exchange? Before we start talking about search engine optimisation and link...
What to Beware of When Commenting on Blogs If you are looking at a very interesting and smart...
Blogging: Find Where Your Potential Clients Are and Give Them Advice A blog is basically a special website which enables you...

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8 Steps to Successful Ezines and Newsletters

Simona Rusnakova — Tue, 08 Jun 2010 12:08:49 +0000

After you have succeeded in bringing customers interested in your to your website, and maybe got them to read a few of your pages, in order to bring them to the next step, which could be for example contacting you about a particular product, you might need to keep in touch with them and make [...]

The First Step of Website Marketing? While many online marketing handbooks would start with telling you...
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3 Steps When Choosing Keywords for Online Marketing Success The first step of your SEO (after you have optimised...

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Blogging: Find Where Your Potential Clients Are and Give Them Advice

Simona Rusnakova — Tue, 01 Jun 2010 12:08:49 +0000

A blog is basically a special website which enables you to publish a post (an article) as often as you like, with an option for readers to sign up and comment on the individual posts. It’s highly interactive, and these days there are lots of free blog software and web space providers, such as Wordpress, Blogger [...]

What to Beware of When Commenting on Blogs If you are looking at a very interesting and smart...
3 Vital Elements of Exchanging Links This is the most obvious part of link building –...
8 Steps to Successful Ezines and Newsletters After you have succeeded in bringing customers interested in your...

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8 Useful Tips for Article Marketing

Simona Rusnakova — Thu, 13 May 2010 12:09:44 +0000

With article marketing being one of the crucial parts of off-site search engine optimisation, here are a few tips you should follow when writing articles: Use a strong headline and include your keywords Use the specified keywords at least two times in the article body Use each of the key phrases in sub-headings within the article The article must [...]

How to Be Seen as an Online Expert with Article Marketing Another very useful option you have is to submit your...
3 Steps When Choosing Keywords for Online Marketing Success The first step of your SEO (after you have optimised...
8 Steps to Successful Ezines and Newsletters After you have succeeded in bringing customers interested in your...

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Search Engine Marketing – Ensure customers Find Your Website

Simona Rusnakova — Tue, 11 May 2010 12:10:18 +0000

Once we have optimised the website for customers, let’s make sure that Google and other search engines will find it and show it to people who type in your related search terms. Search engine optimisation (SEO) means “optimising” your website for search engines, so that, ideally, your website will come up as one of the first [...]

3 Must-Dos of Optimising Your Website for Google When you have your 7 keywords for every of your...
4 Areas of Online Marketing You Need to Know Does your website work as a 24/7 sales tool, bringing...
Beware of Black Hat SEO Although SEO might seem to be a simple and relatively...

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