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	<title>3R Sales &#38; Marketing Online Blog &#187; Google Adwords Management</title>
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	<link>http://www.3r.ie/marketing-blog</link>
	<description>Tips, advice and articles to help grow business in Ireland</description>
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		<title>What Is the Key to Social Media Success?</title>
		<link>http://www.3r.ie/marketing-blog/what-is-the-key-to-social-media-success/</link>
		<comments>http://www.3r.ie/marketing-blog/what-is-the-key-to-social-media-success/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 12:08:49 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Google Adwords Management]]></category>
		<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[online media]]></category>
		<category><![CDATA[online networking]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[social networking marketing]]></category>

		<guid isPermaLink="false">http://3r.ie/marketing-blog/?p=493</guid>
		<description><![CDATA[Friends. This doesn’t mean you need to know thousands of people, but “friends” in social media terminology simply mean contacts, or people you are connected with through your profiles.
Usually you can add your “real world” friends and customers just by checking whether they have a profile on that particular social site. If so, you can [...]<p class="tags">&nbsp;</p>


Related posts:<ol><li><a href='http://www.3r.ie/marketing-blog/social-media-create-groups-for-customers-and-interested-prospects/' rel='bookmark' title='Permanent Link: Social Media: Create Groups for Customers and Interested Prospects'>Social Media: Create Groups for Customers and Interested Prospects</a> <small>If you are looking for a free way to promote...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/choosing-keywords-for-online-marketing-success/' rel='bookmark' title='Permanent Link: 3 Steps When Choosing Keywords for Online Marketing Success'>3 Steps When Choosing Keywords for Online Marketing Success</a> <small>The first step of your SEO (after you have optimised...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/marketing-and-public-relations/' rel='bookmark' title='Permanent Link: 5 Steps of Success in Marketing and Public Relations'>5 Steps of Success in Marketing and Public Relations</a> <small>What is the image of your your company in public?...</small></li>
</ol>

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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Build 100s Links that Will Increase Your Ranking</title>
		<link>http://www.3r.ie/marketing-blog/build-100s-links-that-will-increase-your-ranking/</link>
		<comments>http://www.3r.ie/marketing-blog/build-100s-links-that-will-increase-your-ranking/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 12:09:44 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Google Adwords Management]]></category>
		<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[building links]]></category>
		<category><![CDATA[exchange links]]></category>
		<category><![CDATA[hyperlinks]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[link exchange]]></category>
		<category><![CDATA[website content]]></category>

		<guid isPermaLink="false">http://3r.ie/marketing-blog/?p=449</guid>
		<description><![CDATA[Apart from your website content, another very important factor search engines use when ranking websites is the number and quality of links pointing to your website. This means, how many websites have a hyperlink to your website.
You can check which websites link to any website by going to http://siteexplorer.search.yahoo.com/ and putting a website’s URL to [...]<p class="tags">&nbsp;</p>


Related posts:<ol><li><a href='http://www.3r.ie/marketing-blog/exchanging-links/' rel='bookmark' title='Permanent Link: 3 Vital Elements of Exchanging Links'>3 Vital Elements of Exchanging Links</a> <small>This is the most obvious part of link building –...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/what-you-need-to-know-about-link-exchange/' rel='bookmark' title='Permanent Link: What You Need to Know about Link Exchange?'>What You Need to Know about Link Exchange?</a> <small>Before we start talking about search engine optimisation and link...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/what-should-your-website-content-be-about/' rel='bookmark' title='Permanent Link: 8 Keys to Successful Website Content'>8 Keys to Successful Website Content</a> <small>When you know the purpose of your website, you should...</small></li>
</ol>

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		<wfw:commentRss>http://www.3r.ie/marketing-blog/build-100s-links-that-will-increase-your-ranking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media: Create Groups for Customers and Interested Prospects</title>
		<link>http://www.3r.ie/marketing-blog/social-media-create-groups-for-customers-and-interested-prospects/</link>
		<comments>http://www.3r.ie/marketing-blog/social-media-create-groups-for-customers-and-interested-prospects/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 12:08:49 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Google Adwords Management]]></category>
		<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[online media]]></category>
		<category><![CDATA[online networking]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[social networking marketing]]></category>

		<guid isPermaLink="false">http://3r.ie/marketing-blog/?p=491</guid>
		<description><![CDATA[If you are looking for a free way to promote your business online, you can have a look at various social media websites, which link customers with common interests or traits.
The main goal is to attract more traffic for your website (potential customers) and to possibly turn that traffic into real clients. Remember that you [...]<p class="tags">&nbsp;</p>


Related posts:<ol><li><a href='http://www.3r.ie/marketing-blog/what-is-the-key-to-social-media-success/' rel='bookmark' title='Permanent Link: What Is the Key to Social Media Success?'>What Is the Key to Social Media Success?</a> <small>Friends. This doesn’t mean you need to know thousands of...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/build-100s-links-that-will-increase-your-ranking/' rel='bookmark' title='Permanent Link: Build 100s Links that Will Increase Your Ranking'>Build 100s Links that Will Increase Your Ranking</a> <small>Apart from your website content, another very important factor search...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/how-to-track-print-advertising-in-different-advertising-media/' rel='bookmark' title='Permanent Link: How to Track Print Advertising in Different Advertising Media'>How to Track Print Advertising in Different Advertising Media</a> <small>Here are a few tips that could help you evaluate...</small></li>
</ol>

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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Shoud You Structure Your Google Adwords Account</title>
		<link>http://www.3r.ie/marketing-blog/ppc-marketing-google-adwords-campaigns/</link>
		<comments>http://www.3r.ie/marketing-blog/ppc-marketing-google-adwords-campaigns/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 12:09:44 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Google Adwords Management]]></category>
		<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[google adwords campaigns]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[pay per click management]]></category>
		<category><![CDATA[pay per click marketing]]></category>
		<category><![CDATA[ppc marketing]]></category>

		<guid isPermaLink="false">http://3r.ie/marketing-blog/?p=467</guid>
		<description><![CDATA[It is important to understand the structure of your Google Adwords account before creating particular Google Adwords campaigns. Namely there are three levels:

Your account
Ad campaigns
Ad groups

The first one, Your Account – there you have set your email address, password and billing information. Within each Campaign, there are particular settings common for all its Ad Groups, [...]<p class="tags">&nbsp;</p>


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<li><a href='http://www.3r.ie/marketing-blog/how-to-use-your-right-keywords-in-google-adwords/' rel='bookmark' title='Permanent Link: How to Use Your Right Keywords in Google Adwords'>How to Use Your Right Keywords in Google Adwords</a> <small>First enter your keywords list that you have created earlier....</small></li>
<li><a href='http://www.3r.ie/marketing-blog/what-to-do-when-adwords-do-not-work/' rel='bookmark' title='Permanent Link: What to Do When Adwords Do Not Work'>What to Do When Adwords Do Not Work</a> <small>There are three critical situations you might come across when...</small></li>
</ol>

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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reading Google Analytics Reports in 6 Steps</title>
		<link>http://www.3r.ie/marketing-blog/reading-google-analytics-reports/</link>
		<comments>http://www.3r.ie/marketing-blog/reading-google-analytics-reports/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 12:08:49 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Google Adwords Management]]></category>
		<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[marketing effectiveness]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online tracking]]></category>
		<category><![CDATA[website tracking]]></category>

		<guid isPermaLink="false">http://3r.ie/marketing-blog/?p=499</guid>
		<description><![CDATA[Google Analytics, or any other tool that measures yoru website&#8217;s performance, are vital for success in search engine optimisation:

Go to Google Analytics and log in with your Google account. In the dashboard you can see a weekly      or monthly overview, or any date range you choose.


In the site usage area [...]<p class="tags">&nbsp;</p>


Related posts:<ol><li><a href='http://www.3r.ie/marketing-blog/choosing-keywords-for-online-marketing-success/' rel='bookmark' title='Permanent Link: 3 Steps When Choosing Keywords for Online Marketing Success'>3 Steps When Choosing Keywords for Online Marketing Success</a> <small>The first step of your SEO (after you have optimised...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/tracking-your-google-adwords/' rel='bookmark' title='Permanent Link: How to Track Your Google Adwords'>How to Track Your Google Adwords</a> <small>Providing that your keywords fall below the 0.5% CTR for...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/optimising-your-website-for-google/' rel='bookmark' title='Permanent Link: 3 Must-Dos of Optimising Your Website for Google'>3 Must-Dos of Optimising Your Website for Google</a> <small>When you have your 7 keywords for every of your...</small></li>
</ol>

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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3R Online Marketing Increased Leads of OfficeTechnology.ie by at Least 100%</title>
		<link>http://www.3r.ie/marketing-blog/3r-online-marketing-increased-leads-of-officetechnology-ie-by-at-least-100/</link>
		<comments>http://www.3r.ie/marketing-blog/3r-online-marketing-increased-leads-of-officetechnology-ie-by-at-least-100/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 18:33:54 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Google Adwords Management]]></category>
		<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online marketing ireland]]></category>

		<guid isPermaLink="false">http://www.3r.ie/marketing-blog/?p=1283</guid>
		<description><![CDATA[Background

As one of Ireland&#8217;s largest and longest established Canon dealerships, Office Technology (irl) Ltd have been selling and servicing photocopiers since 1992. In 2009, having built a brochure-type website which was not delivering sufficient number of sales leads, they decided to upgrade their online presentation and start getting quotation requests 24/7.
After a thorough search for the [...]<p class="tags">&nbsp;</p>


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<li><a href='http://www.3r.ie/marketing-blog/three-vital-shortcuts-in-online-marketing/' rel='bookmark' title='Permanent Link: Three Vital Shortcuts in Online Marketing'>Three Vital Shortcuts in Online Marketing</a> <small>Unless you are an online marketing consultant or at least...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/reading-google-analytics-reports/' rel='bookmark' title='Permanent Link: Reading Google Analytics Reports in 6 Steps'>Reading Google Analytics Reports in 6 Steps</a> <small>Google Analytics, or any other tool that measures yoru website&#8217;s...</small></li>
</ol>

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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Use Your Right Keywords in Google Adwords</title>
		<link>http://www.3r.ie/marketing-blog/how-to-use-your-right-keywords-in-google-adwords/</link>
		<comments>http://www.3r.ie/marketing-blog/how-to-use-your-right-keywords-in-google-adwords/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 12:08:50 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Google Adwords Management]]></category>
		<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[google adwords campaigns]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[pay per click management]]></category>

		<guid isPermaLink="false">http://3r.ie/marketing-blog/?p=471</guid>
		<description><![CDATA[First enter your keywords list that you have created earlier. Notice that with Google Adwords, you have the possibility to format your keywords with the four types of keyword matching options:
Broad matching: for example =&#62; your. Your ad appears each time users search on these keywords, whatever the order or the other search terms.
Phrase matching: [...]<p class="tags">&nbsp;</p>


Related posts:<ol><li><a href='http://www.3r.ie/marketing-blog/tracking-your-google-adwords/' rel='bookmark' title='Permanent Link: How to Track Your Google Adwords'>How to Track Your Google Adwords</a> <small>Providing that your keywords fall below the 0.5% CTR for...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/what-to-do-when-adwords-do-not-work/' rel='bookmark' title='Permanent Link: What to Do When Adwords Do Not Work'>What to Do When Adwords Do Not Work</a> <small>There are three critical situations you might come across when...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/ppc-marketing-google-adwords-campaigns/' rel='bookmark' title='Permanent Link: How Shoud You Structure Your Google Adwords Account'>How Shoud You Structure Your Google Adwords Account</a> <small>It is important to understand the structure of your Google...</small></li>
</ol>

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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO: How to Write Keyword Rich Content</title>
		<link>http://www.3r.ie/marketing-blog/seo-keyword-rich-content/</link>
		<comments>http://www.3r.ie/marketing-blog/seo-keyword-rich-content/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 12:09:45 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Google Adwords Management]]></category>
		<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[keyword rich]]></category>
		<category><![CDATA[keyword rich content]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[website content]]></category>

		<guid isPermaLink="false">http://3r.ie/marketing-blog/?p=443</guid>
		<description><![CDATA[Make sure that you use your top keywords in your website copy. The text of your pages should contain your keywords in the exact phrasing as you have them in your meta tags and title. To make this even stronger, you can make them bold.
This is a crucial step to get conversions, since when people [...]<p class="tags">&nbsp;</p>


Related posts:<ol><li><a href='http://www.3r.ie/marketing-blog/choosing-keywords-for-online-marketing-success/' rel='bookmark' title='Permanent Link: 3 Steps When Choosing Keywords for Online Marketing Success'>3 Steps When Choosing Keywords for Online Marketing Success</a> <small>The first step of your SEO (after you have optimised...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/optimising-your-website-for-google/' rel='bookmark' title='Permanent Link: 3 Must-Dos of Optimising Your Website for Google'>3 Must-Dos of Optimising Your Website for Google</a> <small>When you have your 7 keywords for every of your...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/what-you-need-to-know-about-link-exchange/' rel='bookmark' title='Permanent Link: What You Need to Know about Link Exchange?'>What You Need to Know about Link Exchange?</a> <small>Before we start talking about search engine optimisation and link...</small></li>
</ol>

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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ebooks as a Free Gift?</title>
		<link>http://www.3r.ie/marketing-blog/ebooks-as-a-free-gift/</link>
		<comments>http://www.3r.ie/marketing-blog/ebooks-as-a-free-gift/#comments</comments>
		<pubDate>Wed, 03 Aug 2011 12:08:49 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Google Adwords Management]]></category>
		<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[ebook marketing]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[website marketing]]></category>

		<guid isPermaLink="false">http://3r.ie/marketing-blog/?p=489</guid>
		<description><![CDATA[An ebook, or, electronic book, as it is called, is simply a short or longer book you can view on the screen of your laptop, or even on your iPhone.
Don’t feel daunted by any technicalities – it’s a simple document, usually saved as a pdf file, which you can email your clients or prospects, or [...]<p class="tags">&nbsp;</p>


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<li><a href='http://www.3r.ie/marketing-blog/could-you-turn-an-exhibition-stand-into-contacts-collection-supermachine/' rel='bookmark' title='Permanent Link: Could You Turn an Exhibition Stand into Contacts Collection SuperMachine?'>Could You Turn an Exhibition Stand into Contacts Collection SuperMachine?</a> <small>If you ever considered attending an exhibition on the “other”...</small></li>
<li><a href='http://www.3r.ie/marketing-blog/build-100s-links-that-will-increase-your-ranking/' rel='bookmark' title='Permanent Link: Build 100s Links that Will Increase Your Ranking'>Build 100s Links that Will Increase Your Ranking</a> <small>Apart from your website content, another very important factor search...</small></li>
</ol>

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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What You Need to Know about Link Exchange?</title>
		<link>http://www.3r.ie/marketing-blog/what-you-need-to-know-about-link-exchange/</link>
		<comments>http://www.3r.ie/marketing-blog/what-you-need-to-know-about-link-exchange/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 12:09:44 +0000</pubDate>
		<dc:creator>Simona Rusnakova</dc:creator>
				<category><![CDATA[Google Adwords Management]]></category>
		<category><![CDATA[Marketing Consultants]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[building links]]></category>
		<category><![CDATA[exchange links]]></category>
		<category><![CDATA[hyperlinks]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[link exchange]]></category>
		<category><![CDATA[website content]]></category>

		<guid isPermaLink="false">http://3r.ie/marketing-blog/?p=451</guid>
		<description><![CDATA[Before we start talking about search engine optimisation and link exchange in more detail, let’s define a few terms:
1.     URL – this is the address of the page you are linking to, i.e. http://www.YourWebsite.com. Make sure that when you are building external links, you include the whole URL address, also with “http://”
2.     Anchor [...]<p class="tags">&nbsp;</p>


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