BNI is an organization which has a very interesting business conception.

It is about creating partnerships between companies which work in different sectors of business (Health Insurance, Life & Pension, Architects, Printing, Business Training and Coaching, Sales and Marketing Consultants, Carpenter, Photography, Accountants, Banking…).

“The BNI Trinity Chapter is run by a number of individuals who give up their time voluntarily to help the chapter grow, create more referrals and address any problems that may occur from time to time.”

The goal of BNI is to enable contacts sharing between member companies. Giving Referrals to a company can lead to developing and improving one’s business.

The long term results are:

•      Increase Sales

•      Develop Partnership

•      Generate Profit

•      Meet other companies and take advantage of their success and their knowledge

Each Thursday, companies join in BNI Trinity Chapter to discuss their business opportunities. There is a presentation of one of them during 10 minutes and a short presentation (1minute) of each member company. Although very business-like and structured, it’s still convivial while keeping professionalism as a priority.

If you want to know more about BNI and how it can help your business, visit a Business Networking Group.

Finally, if you are interested in other ways how you can develop your referral strategy, you should consider creating your Channel Partner Strategy.

Technorati Tags: business referral strategy, referral strategy, business referral, grow your business

Our modern society functions on appearance. People are judged by appearances. Adobe Photoshop is a new revolutionary software which represents a reflection of our society.

But you can wonder whether Photoshop is simply a Marketing Tool or a fact of this 21st century’s phenomenon?

Firstly, Photoshop can be considered as a brilliant marketing assistance. In fact, it’s a software to retouch, to ameliorate and to redesign pictures. It has been created by Adobe to do digital picture processing. Photoshop works with different tools like drawing and colour tools, handling tools, filters to change the texture, shadows etc.

Its purpose is very simple: to retouch the pictures twice more quickly and to improve a picture’s quality so that it is more attractive to your audience.

Finally, this new technology reflects our new world. All things have to be done quickly with a perfect image to generate profits. In all the magazines, the superficial side is proposed. Whether they are political people, mannequins, actors or even of more ordinary people, their image must be perfect to make a sale. In the 21^st century, time is money, so it’s impossible to waste time.

To conclude, you can note that Photoshop constitutes a key step to grow business, win more time and improve your strengths in today’s competitive world.

If you want to know more about new marketing strategies to develop your business image, have a look at 3R’s marketing services.

Technorati Tags: marketing tools, marketing tool, brand image, marketing, appearance, marketing image

A price comparison is very important for companies! I recently did one for a company who shall remain nameless and they were doing okay in sales, but there was room for improvement so they came to us and asked us to see what they could do better.

I had a look at different avenues and looked at what they were charging for there product, which really is what determines if someone buys a product or not, price is very important in determining this as people like value for there money.

I compared what they were charging and what there main competitors and a few other foreign companies were charging to get a feel for what people pay in different areas etc,

I found that our client which was Irish based and selling to the UK Market was selling well over what any of their competitors were charging so price in this case could have been the end of them.

I let them know of this and they are back competing with the big boys of their sector. Irish companies can sometimes charge more than their over seas competitors as they price in accordance with what people pay in Ireland in this company’s case they had to be competitive as there is more competition in the overseas market.

Based on my experience here is what I have found out: which could be useful for you.

• Look at the prices of your competitors
• Look at your own prices
• Price them in accordance with your market and what your competitors are charging.
• Review and lower in case you are not been competitive

I believe this can help your company very much so. However, if you are looking for a more handson approach, have a look at value based pricing services.

Technorati Tags: price, price comparison, pricing, value based pricing

Through this article, written by our intern Javier Fenoy Mena, we are going to briefly explain how to create and implement a social media marketing plan for 3R Sales & Marketing. The principal goal is to attract more traffic for our website (prospect customers) and turn that traffic into real clients.

 We are going to use the most important social networks in the World Wide Web, like Facebook, Twitter, Digg, Del.icio.us, Stumbleupon, Reddit and Google Bookmarks.

In order to do that, we are going to use the 3R Sales & Marketing’s blog section. We are going to use the current categories, but we are going to create a new one as well, where we can post curious or funny stuff related with marketing, sales, advertisement… For that, we are going to use videos (from YouTube for example) and pictures to catch the attention of the readers, make them vote for our content, and get more visits. This new category in the blog section could be called curiosities, off-topic…

Then we will go with our posts to the main social media networks and post them there, in order to obtain traffic for our website. A big part of that traffic will be only useful to Google and will make our www.3r.ie better in terms of search engine optimization (because we are creating traffic and links), and another part of the traffic will be prospect customers, whose can give us conversions and become into real customers!

Blog

The fist step is creating post for our blog, so then we can go with them to the action!

How to write an attractive post?

In order to create a very successful blog, we need to choose an attractive content. A professional blog talking about some specific topics will only draw the attention of specialist in that topic, or people that actually understand what are we trying to tell.

However, if we write about something a little bit more generic, with a natural and comprehensive language (of course, without leaving the field of marketing), we can generate more traffic. Moreover, using graphics, images or videos really help our readers to understand everything, make it easier and more attractive.

So in our case we might write about curiosities on marketing (advertisement, new products, concepts…). We can get some ideas from newspapers, TV advertisements, radio or, of course, the internet. We have to look for curiosity, humour, and aggressive or provocative content.

It is also very important the title of the post. We really need to draw the attention of the potential readers: the most people read our post, the most chances of positive votes we will get, and that can turn into prospect clients, conversions and customers. So for the title of each one of our posts, we need to choose a creative, aggressive, provocative or funny title…

What should we write about?

This is a very important point. What to write about? Actually, we can write about anything. We only have to write in a marketing point of view.

• Marketing tips (it is always very attractive)
• Marketing curiosities
• Business news,
• Advertisements,
• TV,
• Sport,
• Politics
• Own experience with customers

We can get ideas from everywhere! We can also use some of our current posts and try them into the different bookmark media networks to see the impact of them. Just try to shock the readers, and our aim will be accomplished.

Anyway, we have to beard in mind that our company offer a coaching and training service as well, so we have to post some entrances about that as well, being professional and serious, and make ourselves look like the experts we actually are. We have to be careful with the things we post because we shouldn’t change the corporate image of the company.

How often should we write a new post?

We are going to post all the entrances of our blog in several bookmarks social media network, so it is important to refresh the content as much as possible. The problem is that this takes a lot of tome. Anyway, probably 2 posts a moth will be fine.

Technorati Tags: online social media strategy, social media networks, online social media, social media strategy

First of all I would like to thank, Peter Lawless, brilliant business owner of 3R Sales and Marketing, for giving me the opportunity to work and learn in his company during this internship.

Then I would like to express my gratitude to Simona Rusnakova who is one of the most innovative marketing executive that I have ever seen, she has the capacity to make complex things easy to understand!.

Well I have to say that I have exceeded my objectives since my internship has enriched my intellectual and social qualities. I was skeptical at first about E-marketing and SEO stuff, but it has truly been an amazing experience. Now I know all tricks and tips about how to improve website visibility as well as the importance of E-marketing for small and medium businesses. Therefore one of my blog post called “SEO: Strategic benefits for SMBs” was generating traffic for 3R website since a lot of persons where reading it via stumbleupon.com! That is my biggest pride! In other words that means I was in the right, I feel so happy to put in practice what I have learnt from 3R and people really liked it!

I can say that 3R has turn a simple student like me into a SEO junior expert, consequently it means that they can teach Search Engine Optimization to anyone even those who are not familiar with! That is why they are leader in the market today!

Finally I met my objectives to a great extent. I was able to manage google adwords campaign, to understand google analytics, to produce great content for the blog,etc (there is so much to say)

Thanks to that I warmly recommend you to contact 3R, you will not regret it…just have a look at their testimonials you will understand what I am talking about!

After having given you tips for a great external SEO, I am going to give away the secret for an Internal SEO. In fact this internal optimization concerns the website itself, since it consists of modifying the structure such as design, content, organization of web pages, linking web pages together etc. However you may think that design and content are the most important internal factors of SEO, you are not completly right therefore to help you improve your website, you have to follow the next steps:

• Selection of keywords
Before even building a website, a keyword research has to be carried out to select the most relevant ones. Apart from search engines keyword tool services, there are other websites specialized in keyword statistics such as Wordtracker.com. A Keyword research would reveal what keywords visitors are actually using for their queries. That is the reason why a selection of most frequently searched website is crucial for web traffic.

• Minimum words per page
A minimum of 200 words is required to maximize web pages ranking. In fact, search engines select first websites that have consistent content. So the more content a web page has, the greater are the chances to be high ranked. However a page with few words would hardly get ranked in first results page since search engines love content.
In an usability standpoint, a page with few words would not contain a large amount of information, that is another reason why webmasters have to renounce to use pages with very little content. That mistake can make visitors go away to find more information in competitors sites.

• CSS layout
« Centum Call Seconds. In traffic engineering, hundred (centum) call seconds. One hour contains 3600 call seconds (60 seconds times 60 minutes), or 36 CCS. »
CSS-based sites have greater chances to be high ranked because search engines prefer it because CCS provide clear code to search engine so the website is more accessible consequently much easier to found.

• Relevant page title
Page title is the first thing that search engines pay attention to, so it is the most important factor to care for a good page optimization. For example if the title sums up the content of the page then search engines will be able to find out what the page is about.
Besides a keyword-rich page title will help visitor to orientate themselves within the website.

• Headings and sub-headings
As heading sums up the contain of one page, Search engines consider that the text contained in heading tags has a predominant importance. Also it is important to have sub-headings since search engines find them more important than the rest of the body text. Search engines attach the most importance to heading, then sub-headings, and so on.
In another hand, headings are also important for visitors, because they considerably help them to find quicker the information looking for. Indeed visitors spent few times in websites, they do not have time to read the whole page, they just scan keywords as a search engines do. So by breaking down web pages into headings and sub-heading it will make the navigation easier.

• Opening paragraph
On a paragraph, the first 20 words are the most important because search engines assign the most importance to them rather than the whole paragraph. Therefore, it is necessary to have an opening paragraph that describes the rest of the body text in the web page. Least but not last, relevant keywords have to be included in this opening paragraph.
In a visitor point of view, this opening paragraph is more than useful because by reading it they will know whether it is the correct information they want. It would avoid them to waste time and that is a great point.

• Descriptive link text
Given the fact that link text is descriptive of its destination, search engines attach much more importance on link text. For instance, If all the links pointing to a page about gadget say ‘click here’, then search engines would not be able to find out what the page is about without visiting it. However if all the links say, ‘gadget’ then it would be easier for search engines to guess what would be the contain of this page.

• No frames
Frames are not used anymore because it appears as quite a old-school technique as well the worst way to optimize web pages. Indeed, because of the frames, search engines cannot follow links that are in between, consequently it generates a low search engine ranking.

• Quality content provided
At first, this requirement seems obvious and not that important however it is a vital factor too for internal SEO. In addition to looking at page content, search engines pay attention to text links that are pointing in to web pages. If a website has a lot of inbound links, its search rankings have more chances to be high.

If you are really keen to get more online success and make visitors stay longer in your website, just proceed to an complete internal SEO as detailed below, in addition to your google adwords campaign! Remember 3R is at your disposal for any queries, contact us right now for more usefull tips!

As you may know from the time I started to post, Search Engine Optimisation is a great factor that generates online incomes and advertisement at the same time. Also it has the particularity to get a high ratio of Return On Investment, therefore it is well adapted to SMBs that sometimes struggle to compete with bigger companies. So why do not you try it? Not fancy? Lazy? Look I am going to give you all the advantages of SEO so that you are aware of its stakes!then if you are not competitive no excuses at all!

SEO benefits can be divided into two categories: Tangibles advantages and intangibles ones.

Tangible advantages:

Cost-effective Customer Acquisition :
As Search Engine Optimization does not represent a huge cost, almost free, this is the best way to attract new customers without investing as much as in TV, News paper or other offline communication support.

Fixed Costs
Unlike other operating costs, SEO charge is relatively fixed, so SMBs can pilot their budget like before with no need to worried about!

Customer Acquisition – Targeted Prospects
As SEO requires to select relevant keywords that depends on the business activity of the website owner and that Search is demand-driven, consequently any visitors that refers to any of these keywords in search engines will find the website looked for

Greater chance to turn prospects into buyers
High ranked website generate much more traffic, thus it attracts prospects in huge quantity if we consider the amount of queries made per day (millions). In case visitors are satisfied with the website they can become customers

Now let’s talk about intangible advantages, you will be suprised for sure:

Credibility/Brand Perception
In general Consumers think that big brand businesses appear on the top on search engines results page. So by finding a SMBs website first ranked customers will think that it is a reliable and powerful brand, therefore it is an excellent to increase brand credibility.

Brand Visibility
Given the fact the SEO lead to a long term positioning, consequently it increases the possibility of being seen by visitors. So the brand enjoys an excellent visibility, it is like a permament ad.

Long term positioning
SEO allow to a website to stay long term in the search rankings compared to internet ad. So companies that have such website have more chance to get the attention of customers in a very long period

Findability
Finally one of the most important advantage of doing a search engine optimization is that it increases the findability which is very crucial to be seen and contacted. Without a great findability, prospects will visit others website and buy things from competitors sites. Therefore this is a turning point of the SEO concept

You have just discovered the amazing hidden advantages of SEO, Congratulation! now just imagine if you associate this to a google adwords campaigns: You will be the king of Internet trust me! So contact us now to find more advantages and information!

You are wondering why your website remains at low level of results, after having done a complete Search Engine Optimisation? Have you just though about stimulating visitors to “act” and not only to visit?that is the question and I got the answer, of course: you have just forgotten to add a “call to action” in your website!

“Call to action” is a concept not based on a academic or tecnical theories, but on pratical and down-to-earth approach so you should understand without any problem! This new “e-marketing tool” is focused on how we could improve the conversion rates consequently it has to deal with getting the visitors to the “thank you page”, that means in other words pushing any visitors like you and me to contact the website owner, amazing is not it?but still you have though about that!

As you may know this is a crucial concept because navigation is the biggest challenge website faces, and the objectif remain the same: how to get visitors click deeper and go further in your pages in order to reach the so holy called “thank you” page?I remember you again that the average time spent is 7 min so you have to really push them to click again and again with some “direct messages” in your front page like “call us now”, “contact us now” or “enjoy our amazing offert now” making it clickable and linked to the last page of course!

So now, you know that you have the secret power of influencing visitors behaviour, do not lose more time and “ACT” for “call to action”! remenber that 3r would be more than happy to help you improving your website and any other e-marketing stuff as google adwords or campaigns as well!

In order to increase the traffic and get more sales leads, you have decided to improve your website by getting great keywords through Google adwords hoping a high return on investment…However after having run your “Pay Per Click” google campaign you have not got the excepted results and you may feel very angry.

I can understand how frustrated you are after having worked really hard for nothing, but have you ever considered what is exactly the whole Search Engine Optimisation concept?I am sure not! creating traffic and getting more prospects is not only buying keywords and running google campaigns, you have to pay attention to everything: the structure of your website, the sitemap which is very important, how the information is organized on your website and most important what does your landing pages contain!

In fact the average time spent by a visitor is 7 seconds, so you have to be aware of that fact in order to create the most exiting content on your landing page, also do not forget to put someting called “call for action” like a “phone us now” “email us” in the same page. It sounds strange?Not really when you consider how long visitors will stay in your website…Think out of the box you will discover a new way of breaking your traffic records!

At 3R we can solve your traffic problem, just book now your free web check we will call you to create toghether an action plan so that we are sure to meet your needs! Contact us right now!

Almost everybody in the business has experienced the feeling of working too much for nothing, no results, no sales leads NOTHING!but almost everybody is afraid of dramatic changes and they often avoid to question themselves, what a shame!

I am going to give you tips in order to change your marketing strategy steps by steps:

First Rethink your marketing strategy, what are you good at?what is your core activity?

then consider clients needs: what do they REALLY need?what kind of products or/and service are they expecting?

Only after these two questions you could start to build your value proposition!then to promote your business stop cold calls they are useless and often annoying everyone!Try to focus your efforts on how to get found by someone who is looking for you?the answer: Search Engine Optimization! it is such a powerful marketing tool unknown by the majority of small and medium business!

Finally, instead of working really hard on one aspect of your marketing strategy, improve it all at the same time, you think it is not possible?just check this out: ADSPORT strategy! thanks to one of the greatest service of 3R you will be able to master the 7 key marketing strategy to be the best you could be!

so now you get your new path to success…given by 3R, contact us you will find your new way of doing business