You work with a marketing planning consultant, get your marketing plan done, pay a significant amount of money – and then let it get lost among other papers on your desk. Sounds familiar?

Well, the value of marketing planning really is in the ability to take action and execute the plan. This is why we, before we start working with our clients, suggest that they are ready to implement the marketing plan we will deliver after the consultancy sessions are over.

They can commit themselves to this execution by signing a short declaration – something like this:

I, ………………………………… commit myself to reading through this plan so that I can give a reasonable boost to my business. I understand that it’s not about owning this plan, but about getting real results. If I want more clients for my business, I must go and take the individual actions.

Technorati Tags: marketing plan, marketing planning, marketing strategy

During the great depression and crash back in 1929, it is said that more millionaires were created than in the preceding 10 years!

Does this mean that instead of looking at 2010 as a time of gnashing of teeth, that some people will knuckle down and lay the foundations for their future wealth and success?

Will you be one of them.

We can all sit around blaming the banks, NAMA, the government, the economy, the high cost of doing business in Ireland – or we can just get off our backside and do something about it.

Because you are the only person who can change your own destiny.

Einstein once famously said “the mind that created a problem can not solve it!” – so if you are finding that things are tough, that sales are down, that you can not cut costs anymore without destroying the very fabric of your company, maybe now is the time to do something.

Sure we can help at 3R, but maybe you need more specialised help, help that will come from a wider range of disciplines across sector and function.

So take a look at V2020 Consulting you might find that they can help you find that magic bullet, not only for survival, also for future growth.

It’s also worth noting that most millionaires are business owners, who think outside the box and also outside their own territory, through export!

The value of having a script is that everyone sings off the same hymn sheet.

A powerful alternative and selling strategy for your business.

You can communicate directly with your customer and give them qualified advice.

You will get direct and clear feedback from the people you call to.

Your people will understand their responsibility when approaching customers on the phone and they will have more confidence and proficiency.

How you go about doing it?

It is essential to maintain a certain unity in all your communications, especially with the external environment. To assure this, it is strongly recommended to create scripts that will help your people to be confident and perform well on the phone. These scripts usually consist of a list of questions or statements which can be made to the customer.

To maintain a momentum, arrange regular meetings of your team where you will discuss all the issues related to the scripts and your phone calls.

Although you will see that there is usually low response rate and you can get rejected easily, keep on going – the only failure there is not making any phone calls which definitely leads to zero response rates compared to at least low rates when you keep on calling.

Speak to your clients about how they can get value, while waiting on hold.

This tool is widely accepted and can be used by all business types. You can use the time while the customer is waiting on the phone and tell them more about your company, something they did not know before.

The on-hold messages can be designed according to your business style or you might even play your radio ads.

How you go about doing it?

It is essential to maintain a certain unity in all your communications, especially with the external environment. Make sure that the message you play to your customers follows this rule.

You can tell your customers about your latest news, discounts or other special offers. However, you can even change your on-hold messages on a regular basis so that your customers will always learn something new when they call you.

Your packaging is the first impression your customer gets, so make it beautiful, appealing and enticing. Some highly successful companies will actually spend more on the packaging than on the product! If you are in the gift business, the impact comes from the packaging, so make it amazing.

You can play a lot with the graphic design of the packaging – colours, pictures, messages. Also include all the necessary information about what’s inside, for those curious souls. You don’t get a second chance to make a first impression!

“Sex Sells”

Sex sells! Why? Because it arouses emotions and people always make decision based on emotions. So if you can gear your message in such a way as to attract people’s attention and so that they sit up and take notice they will then look as far as answering to themselves the next question:

What’s in it for me, and that is what you must address. Do that, and do that well, you will have cracked the most important milestone to successful marketing that there is.

In essence your message and imagery must create a burning desire in the recipients mind, so that they contact you and want to buy.

V20:20 has been launched with a mission to enable Irish companies survive and create a foundation for growth by partnering with the Banks and SME Clients to save 200,000 jobs in Ireland.

Why V20:20 turned to 3R Sales and Marketing

Setting up a consultancy business of this level of expertise and target requires a different skill set to marketing and selling it. V20:20 recognised the importance of professional online presentation and search engine optimisation.

How V20:20 is benefiting from 3R

With first results achieved in Google.ie, V20:20 is now looking at increase their ranking with keywords like business turnaround specialists. This will create awareness among people looking for business development consultants, as well as bring the right traffic to the website.

What was so special about the approach 3R uses with V20:20?

On top of usual online marketing and search engine optimisation, in this case, 3R is also helping the company with small website edits, design and layout of individual pages.

To sum up, these days it is crucial for a company of any size, to have a decent base on the Internet, and to be able to communicate the right message to the prospects online.

Technorati Tags: business turnaround, business turnaround specialists, business development consultants

Sometimes an online furniture company who stock a huge range of beds, mattresses, and furniture from some of the highest quality furniture manufacturers in Ireland will really appreciate the power of internet marketing.

After the first month of having a professional search engine optimisation done on their website, their income increased by almost 150% – is it not worth the investment?

And if you would like to buy bedroom furniture, sofa beds, kids furniture, or conservatory furniture, why don’t you just simply visit this furniture online website?

Technorati Tags: furniture online, online furniture stores, bedroom furniture ireland, beds, mattresses, dining sets, bar stools, sofas, furniture packages

BNI is an organization which has a very interesting business conception.

It is about creating partnerships between companies which work in different sectors of business (Health Insurance, Life & Pension, Architects, Printing, Business Training and Coaching, Sales and Marketing Consultants, Carpenter, Photography, Accountants, Banking…).

“The BNI Trinity Chapter is run by a number of individuals who give up their time voluntarily to help the chapter grow, create more referrals and address any problems that may occur from time to time.”

The goal of BNI is to enable contacts sharing between member companies. Giving Referrals to a company can lead to developing and improving one’s business.

The long term results are:

•      Increase Sales

•      Develop Partnership

•      Generate Profit

•      Meet other companies and take advantage of their success and their knowledge

Each Thursday, companies join in BNI Trinity Chapter to discuss their business opportunities. There is a presentation of one of them during 10 minutes and a short presentation (1minute) of each member company. Although very business-like and structured, it’s still convivial while keeping professionalism as a priority.

If you want to know more about BNI and how it can help your business, visit a Business Networking Group.

Finally, if you are interested in other ways how you can develop your referral strategy, you should consider creating your Channel Partner Strategy.

Technorati Tags: business referral strategy, referral strategy, business referral, grow your business

Our modern society functions on appearance. People are judged by appearances. Adobe Photoshop is a new revolutionary software which represents a reflection of our society.

But you can wonder whether Photoshop is simply a Marketing Tool or a fact of this 21st century’s phenomenon?

Firstly, Photoshop can be considered as a brilliant marketing assistance. In fact, it’s a software to retouch, to ameliorate and to redesign pictures. It has been created by Adobe to do digital picture processing. Photoshop works with different tools like drawing and colour tools, handling tools, filters to change the texture, shadows etc.

Its purpose is very simple: to retouch the pictures twice more quickly and to improve a picture’s quality so that it is more attractive to your audience.

Finally, this new technology reflects our new world. All things have to be done quickly with a perfect image to generate profits. In all the magazines, the superficial side is proposed. Whether they are political people, mannequins, actors or even of more ordinary people, their image must be perfect to make a sale. In the 21^st century, time is money, so it’s impossible to waste time.

To conclude, you can note that Photoshop constitutes a key step to grow business, win more time and improve your strengths in today’s competitive world.

If you want to know more about new marketing strategies to develop your business image, have a look at 3R’s marketing services.

Technorati Tags: marketing tools, marketing tool, brand image, marketing, appearance, marketing image