E-commerce sites have become quite popular with all the online shopping needs that the modern-day consumer has. Online merchants have to deal with competition just like brick and mortar stores, and that means stepping up the marketing. You may wonder the difference it makes to market for an e-commerce site. Some elements in an e-commerce site distinguish it from a regular company or individual site. This site is not only supposed to sell your brand but facilitate the online shopping process. Whether you are setting up an e-commerce website for your new business or looking to redesign, an SEO consultant can help you with the right marketing strategy
One thing that e-commerce site owners require is to optimise for local searches. Search engines have become very focused on local optimisation. To provide relevant results, search engines are giving priority to sites that answer local search queries. Optimising for local searches means that your SEO target audience is in a particular area. With updates such as Google Possum, location-based searches are taking centre stage. By adding physical addresses, phone numbers and My Local Business Listings, you improve the ranking of your site.
The mobile devices that online shoppers have access to are of a wide variety. It is common for users to hop from one device to another even in the middle of shopping. Allowing shoppers to complete transactions on multiple devices is another way you can improve e-commerce marketing. The use of mobile devices for payment has also increased the demand for mobile-friendly e-commerce sites. For this reason, pages have to be optimised for tablets, phones and desktops in equal measure.
Creative Product Description
Not so long ago, e-commerce sites got away with one-line descriptions of products. Not anymore. Today’s audience is hungry for content. Regardless of the product or service that an online user is getting, the content that accompanies it matters. Shoppers don’t just want enticing product descriptions; they hope for relevant information. For instance, when you log into a home improvement site and are not sure which garden hose is suitable for your needs, having a buying guide will save you a lot of distress. One frequent mistake when posting descriptions is using the manufacturer-generated content. You risk being penalised for duplicate content by doing that. A marketing consultant can generate content that not only appeals to visitors but meet search engine guidelines as well.
An example of a site that has mastered personalised shopping is Amazon. Shoppers get recommendations depending on products that they have bought before. Customising shopping simplifies the whole experience for customers. It also makes it easy for an e-commerce business to tailor promotions and deals according to a shopper’s past purchases.
Simple Search Features
Shoppers on your site should not have to struggle to find products or other content. The search bar is one of the most crucial applications you will have on your e-commerce site. Its design and positioning should be accessible and visible.
You can call us to design your e-commerce site for improved business.